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  • Spring 2021
  • Article

Corporate Resilience and Response During COVID-19

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim and Hui (Stacie) Wang
The coronavirus pandemic caused a sharp market decline while raising heterogeneous responses across companies related to their employees, supply chain, and repurposing of operations to provide needed products and services. We study whether during the 2020 COVID-19... View Details
Keywords: ESG; COVID-19; Coronavirus; Crisis Response Plans; Crisis; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Leadership & Corporate Accountability; Big Data; Machine Learning; Investor Behavior; Institutional Investors; Corporate Performance; Health Pandemics; Crisis Management; Corporate Social Responsibility and Impact; Human Capital; Supply Chain; Operations; Leadership; Corporate Accountability; Institutional Investing; Performance
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    Jeremy Yang

    Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
    Keywords: advertising; media; entertainment; information; consumer products

      Amit Goldenberg

      Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

      • Research Summary

      Customer Intelligence

      1. Data and Reality Mining for Business Applications
      2. Business Value of Social Networks
      3. Customer Behavior Patterns
      4. Analitical Customer Relationship Management
       View Details
      • January 2025
      • Supplement

      Hippo: Weathering the Storm of the Home Insurance Crisis (B)

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details
      Keywords: Fintech; Underwriters; Big Data; Homeowners' Insurance; Catastrophe Risk; Global Warming; Environment; Business Economics; Vertical Specialization; Bundling; Economies Of Scale; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Profit; Growth and Development Strategy; Insurance Industry; California; United States
      Related
      • 10 Jun 2015
      • Research & Ideas

      The Transparency Revolution in Corporate Reporting

      Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is... View Details
      Keywords: Re: George Serafeim
      • 2012
      • Article

      Exploring Re-Identification Risks in Public Domains

      By: Aditi Ramachandran, Lisa Singh, Edward Porter and Frank Nagle
      While re-identification of sensitive data has been studied extensively, with the emergence of online social networks and the popularity of digital communications, the ability to use public data for re-identification has increased. This work begins by presenting two... View Details
      Keywords: Safety; Analytics and Data Science; Social and Collaborative Networks
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      • June 2013 (Revised November 2013)
      • Case

      Bluefin Labs: The Acquisition by Twitter

      By: John Deighton and Leora Kornfeld
      What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
      Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
      Related
      • 09 Jun 2015
      • News

      The Transparency Revolution

      • October 2019 (Revised February 2023)
      • Case

      Gupta Media: Performance Marketing in the Digital Age

      By: V. Kasturi Rangan and Courtney Han
      Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
      Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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        Yoonjae Shin

        Yoonjae Shin is a PhD student in the Organizational Behavior Unit at the Harvard Business School. His primary interests are labor market, corporate governance, and social inequality. Prior to beginning his PhD, Yoonjae worked in the project team at Seoul National... View Details
        • 04 Oct 2016
        • News

        Why the Market Yawned When Yahoo Was Hacked

          Edward McFowland III

          Edward McFowland III is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School. He teaches the first-year TOM course in the required curriculum.

          Professor McFowland’s research interests – which lie at the... View Details

          • April 2013
          • Teaching Note

          Bluefin Labs: The Acquisition by Twitter

          By: John Deighton and Leora Kornfeld
          What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
          Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology
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          • 23 May 2011
          • Op-Ed

          Leading and Lagging Countries in Contributing to a Sustainable Society

          which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and View Details
          Keywords: by Robert G. Eccles & George Serafeim
          • 27 Jul 2020
          • Working Paper Summaries

          Gender Inequality in Research Productivity During the COVID-19 Pandemic

          Keywords: by Ruomeng Cui, Hao Ding, and Feng Zhu
          • December 2004
          • Supplement

          Basic Statistics from the World Bank's World Development Indicators, 2004

          By: David A. Moss, Sarah A. Brennan and Peter Epstein
          Provides basic economic and social indicators for 145 countries, drawn from the World Bank's World Development Indicators (2004). The data include: population, land area, GNP per capita, real GDP growth, life expectancy, adult illiteracy, fertility rate, access to... View Details
          Keywords: Equality and Inequality; Wealth and Poverty; Standards; Economics; Society
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          • 23 May 2011
          • Research & Ideas

          Corporate Sustainability Reporting: It’s Effective

          Noted After the data were analyzed, a clear pattern emerged: Countries requiring corporate sustainability reporting experienced a significant improvement in most categories. For social responsibility, for... View Details
          Keywords: by Michael Blanding
          • August 2010 (Revised September 2011)
          • Case

          Driving Sustainability at Bloomberg L.P.

          By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason
          Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details
          Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)
          Related
          • 14 Feb 2022
          • Research & Ideas

          Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

          with more data and analytics, executives we talked to said that leaders still need to adopt holistic thinking and stay open to the unexpected. They must learn to stretch their "own imagination and creativity" to envision what the future... View Details
          Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology