Publications

Spring 2021
Article

Corporate Resilience and Response During COVID-19

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim and Hui (Stacie) Wang

The coronavirus pandemic caused a sharp market decline while raising heterogeneous responses across companies related to their employees, supply chain, and repurposing of operations to provide needed products and services. We study whether during the 2020 COVID-19... View Details

SSRN

Find at Harvard

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: advertising; media; entertainment; information; consumer products

Amit Goldenberg

Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is... View Details

Keywords: Re: George Serafeim

January 2025
Supplement

Hippo: Weathering the Storm of the Home Insurance Crisis (B)

By: Lauren Cohen, Grace Headinger and Sophia Pan

Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details

Research Summary

Customer Intelligence

Data and Reality Mining for Business Applications
Business Value of Social Networks
Customer Behavior Patterns
Analitical Customer Relationship Management

View Details

09 Jun 2015
News

The Transparency Revolution

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

Yoonjae Shin is a PhD student in the Organizational Behavior Unit at the Harvard Business School. His primary interests are labor market, corporate governance, and social inequality. Prior to beginning his PhD, Yoonjae worked in the project team at Seoul National... View Details

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

04 Oct 2016
News

Why the Market Yawned When Yahoo Was Hacked

2012
Article

Exploring Re-Identification Risks in Public Domains

By: Aditi Ramachandran, Lisa Singh, Edward Porter and Frank Nagle

While re-identification of sensitive data has been studied extensively, with the emergence of online social networks and the popularity of digital communications, the ability to use public data for re-identification has increased. This work begins by presenting two... View Details

Keywords: Safety; Analytics and Data Science; Social and Collaborative Networks

Edward McFowland III is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School. He teaches the first-year TOM course in the required curriculum.

Professor McFowland’s research interests – which lie at the... View Details

April 2013
Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details

Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology

27 Jul 2020
Working Paper Summaries

Gender Inequality in Research Productivity During the COVID-19 Pandemic

Keywords: by Ruomeng Cui, Hao Ding, and Feng Zhu

December 2004
Supplement

Basic Statistics from the World Bank's World Development Indicators, 2004

By: David A. Moss, Sarah A. Brennan and Peter Epstein

Provides basic economic and social indicators for 145 countries, drawn from the World Bank's World Development Indicators (2004). The data include: population, land area, GNP per capita, real GDP growth, life expectancy, adult illiteracy, fertility rate, access to... View Details

Keywords: Equality and Inequality; Wealth and Poverty; Standards; Economics; Society

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and View Details

Keywords: by Robert G. Eccles & George Serafeim

23 May 2011
Research & Ideas

Corporate Sustainability Reporting: It’s Effective

Noted After the data were analyzed, a clear pattern emerged: Countries requiring corporate sustainability reporting experienced a significant improvement in most categories. For social responsibility, for... View Details

Keywords: by Michael Blanding

August 2010 (Revised September 2011)
Case

Driving Sustainability at Bloomberg L.P.

By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason

Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details

Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)