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  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • 24 Feb 2016
  • HBS Seminar

David Brumley of Carnegie Mellon University

  • Web

Marketing - Faculty & Research

Awards for Excellence in Mentoring Doctoral Students Re: Elie Ofek, Maria Roche, Jesse Shapiro, Shunyuan Zhang & Yuan Zou More Faculty News HBS Working Knowledge 04 Jun 2024 Navigating Consumer Data Privacy in an AI World Re: Eva Ascarza... View Details
  • Web

Middle East & North Africa - Global

Cairo Staff Ahmed Dahawy Senior Researcher Istanbul Staff Yasemin Çağlar Associate Director, Educational Programs Gizem Cihan Dinçsoy Senior Researcher Zeynep Mağgönül Assistant Director, Administration Tel Aviv Staff Orna Dan Senior Researcher Data View Details
  • Web

For Alumni - Doctoral

of Prospective Student* Email of Prospective Student* Recommended PHD Program Accounting & Management Business Economics Health Policy (Management) Management Marketing Organizational Behavior Strategy Technology & Operations Management Why are you recommending this... View Details
  • Web

Standards of Conduct - Recruiting

information. Students' Right to Privacy The Family Educational Rights and Privacy Act of 1974 (FERPA) applies to any school that receives federal funding, including Harvard Business School. Students consent... View Details
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

privacy and security. Social responsibility in the broadest sense, roundtable participants said, has become a competitive “must,” essential for attracting talent and building trust with customers. Six qualities of digitally mature... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • Web

Europe - Global

investor relations, consumer marketing, to policy-making issues and the impact of new technologies on business. Privacy Statement (English) Privacy Statement (French) Location Europe Research Center Paris,... View Details
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

goodwill,” Hsieh says. “You are trusted because customers and other members of society believe that you are not just advancing your own interests—but that you have their interests in mind as well.” You Might Also Like: Apple vs. Feds: Is iPhone View Details
Keywords: by Michael Blanding; Consumer Products
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • Web

Policies, Rules & Guidelines | About

Harvard University Endorsement Guidelines Harvard University has explicit guidelines for responding to requests from third parties for endorsements. Information Security & Privacy Policy Faculty and staff must educate themselves on how to... View Details
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Also Like: Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams Apple vs. Feds: Is iPhone Privacy a Basic Human Right? Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm Related reading from the Working... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • Teaching Interest

Overview

Paul is primarily interested in teaching data science to management students through the case method. This includes technical topics (programming and statistics) as well as higher-level management issues (digital transformation, data governance, etc.) As a research... View Details
Keywords: A/B Testing; AI; AI Algorithms; AI Creativity; Algorithm; Algorithm Bias; Algorithmic Bias; Algorithmic Fairness; Algorithms; Analytics; Application Program Interface; Artificial Intelligence; Causality; Causal Inference; Computing; Computers; Data Analysis; Data Analytics; Data Architecture; Data As A Service; Data Centers; Data Governance; Data Labeling; Data Management; Data Manipulation; Data Mining; Data Ownership; Data Privacy; Data Protection; Data Science; Data Science And Analytics Management; Data Scientists; Data Security; Data Sharing; Data Strategy; Data Visualization; Database; Data-driven Decision-making; Data-driven Management; Data-driven Operations; Datathon; Economics Of AI; Economics Of Innovation; Economics Of Information System; Economics Of Science; Forecast; Forecast Accuracy; Forecasting; Forecasting And Prediction; Information Technology; Machine Learning; Machine Learning Models; Prediction; Prediction Error; Predictive Analytics; Predictive Models; Analysis; AI and Machine Learning; Analytics and Data Science; Applications and Software; Digital Transformation; Information Management; Digital Strategy; Technology Adoption
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Facebook’s current data privacy crisis, could learn a lot from Johnson. Let’s examine how Johnson and Zuckerberg measured up against what I have identified as 7 Lessons for Leading in Crisis. #1: Face reality, starting with yourself.... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • Web

Negotiation, Organizations & Markets - Faculty & Research

for Performance Feedback." Management Science 71, no. 4 (April 2025): 3497–3516. More Publications In the News 24 Jun 2025 Cold Call Ensuring Boston Ballet Stays Relevant Re: Edward Chang 23 Jun 2025 New York Times Privacy Screens Ruin... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

disclose this to people who take the test.” Despite the potential for uprooting one’s expected family tree and the privacy and ethics concerns surrounding sharing one’s genetic code with for-profit companies, DNA testing proved popular... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • Web

Terms of Use - Alumni

outlined below. Before using the services, Alumni are encouraged to review this page, the HBS Privacy Notice , and the Alumni Website Full Terms of Use (pdf) . HBS Alumni also have access to the Harvard Alumni online platform , which is... View Details
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

lost critical people in the background who make this whole thing work. Gazette: Twitter has been under a consent decree for over a decade over data privacy and security violations. Back in May, the company had to pay the Department of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 2023
  • Article

Evidence from the First Shared Medical Appointments (SMAs) Randomised Controlled Trial in India: SMAs Increase the Satisfaction, Knowledge, and Medication Compliance of Patients with Glaucoma

By: Nazlı Sönmez, Kavitha Srinivasan, Rengaraj Venkatesh, Ryan W. Buell and Kamalini Ramdas
In Shared Medical Appointments (SMAs), patients with similar conditions meet the physician together and each receives one-on-one attention. SMAs can improve outcomes and physician productivity. Yet privacy concerns have stymied adoption. In physician-deprived nations,... View Details
Keywords: Health Care and Treatment; Customer Satisfaction; Outcome or Result; India
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  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details