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May 2014 (Revised January 2015)
Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details

Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details

Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry

October 1992
Teaching Note

Baxter Healthcare Corporation: ASAP Express TN

By: Lynda M. Applegate

Teaching Note for (9-188-080). View Details

Keywords: Information Technology; Competitive Advantage; Information Management; Medical Devices and Supplies Industry

January 2010 (Revised April 2010)
Case

Greenbriar Growth Partners and Microsurgery Devices

Greenbriar Growth Partners (GGP), a venture capital (VC) firm, has been an investor in Microsurgery Devices (MSD) for four-plus years and has come into conflict with the company's founder. Should the Board's nominating committee re-nominate the VC investor, and should... View Details

Keywords: Financial Crisis; Venture Capital; Private Equity; Initial Public Offering; Governing and Advisory Boards; Conflict of Interests; Medical Devices and Supplies Industry; United States

March 2009
Supplement

Bausch & Lomb, Inc.: Pressure to Perform (B)

By: Robert L. Simons

This case breaks the existing (and still available) Bausch & Lomb, Inc.: Pressure to Perform case into an (A) and a (B) case. The (B) case can be used in class to demonstrate the serious consequences of overly aggressive accounting. The (B) case should be used after... View Details

Keywords: Decision Choices and Conditions; Revenue Recognition; Organizations; Medical Devices and Supplies Industry; United States

February 2008 (Revised March 2008)
Case

Terumo (A)

By: David Godes, Masako Egawa and Mayuka Yamazaki

Terumo faces two challenges: how to sell its catheter products in the U.S. and its new “Solution Pack” in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like... View Details

Keywords: Organizational Change and Adaptation; Expansion; Global Strategy; Sales; Medical Devices and Supplies Industry; Japan; United States

January 2003 (Revised October 2003)
Case

Satera Team at Imatron Systems, Inc. (A), The

By: Teresa M. Amabile and Elizabeth Schatzel

Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most... View Details

Keywords: Decision Making; Entrepreneurship; Human Resources; Management; Business or Company Management; Groups and Teams; Medical Devices and Supplies Industry

February 1999 (Revised February 2003)
Teaching Note

Innovation at 3M Corporation (A)&(B) TN

By: Stefan H. Thomke and Ashok Nimgade

Teaching Note for (9-699-012) and (9-699-013). View Details

Keywords: Medical Devices and Supplies Industry

July 1997
Case

We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business

By: Clayton M. Christensen

Illustrates how a new management team at Medtronic's Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number... View Details

Keywords: Management Teams; Innovation Strategy; Innovation and Management; Product Development; Health; Technology; Change Management; Medical Devices and Supplies Industry; United States

March 1975 (Revised September 1990)
Case

Insight Optical Equipment Co.

By: Steven C. Wheelwright

Keywords: Medical Devices and Supplies Industry

Find at Harvard

February 1991 (Revised January 1994)
Teaching Note

Ring Medical, Teaching Note

By: V. Kasturi Rangan

Teaching Note for (9-589-046). View Details

Keywords: Medical Devices and Supplies Industry

January 1989 (Revised June 1993)
Case

Health Industry Manufacturers Association

By: George C. Lodge

Keywords: Medical Devices and Supplies Industry

Find at Harvard

February 2020
Teaching Note

Theranos: Who Has Blood on Their Hands? (A) and (B)

By: Nien-he Hsieh and Christina R. Wing

Teaching Note for HBS Nos. 619-039 and 320-091. View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Lawsuits and Litigation; Medical Devices and Supplies Industry; California; United States

February 2016 (Revised September 2017)
Case

Neurotrack and the Alzheimer's Puzzle

By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop

Elli Kaplan founded Neurotrack in 2012 with a breakthrough noninvasive cognitive diagnostics test that will detect Alzheimer's disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no... View Details

Keywords: Alzheimer's Disease; Diagnostics; Healthcare; Entrepreneurship; Health Disorders; Science-Based Business; Business Model; Medical Devices and Supplies Industry; United States

November 2011 (Revised December 2011)
Case

PerkinElmer Developing Products in China for China

By: Vicki Sato, Christoph Jaeker and Kareem Reda

Keywords: Product Development; Developing Countries and Economies; Medical Devices and Supplies Industry; China

October 2011 (Revised June 2013)
Case

Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

By: Michael Beer and Russell A. Eisenstat

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. View Details

Keywords: Corporate Strategy; Medical Devices and Supplies Industry

June 2009
Teaching Note

Stryker Corporation: In-sourcing PCBs (TN)

By: Timothy A. Luehrman

Teaching Note for [207121]. View Details

Keywords: Investment; Capital Budgeting; Valuation; Investment Return; Mathematical Methods; Medical Devices and Supplies Industry

July 2004 (Revised April 2005)
Teaching Note

MedSource Technologies (TN)

By: Robert S. Huckman

Teaching Note to (9-603-081). View Details

Keywords: Medical Devices and Supplies Industry

March 2004 (Revised May 2006)
Teaching Note

PolyMedica Corporation (A), (B), and (C) TN

By: David F. Hawkins and Jacob Cohen

Teaching Note to (9-104-023), (9-104-031), and (9-104-032). View Details

Keywords: Medical Devices and Supplies Industry

November 2003 (Revised December 2007)
Supplement

Circle Gastroenterology Products (B)

By: Regina E. Herzlinger and James Weber

Supplements the (A) case. View Details

Keywords: Product Development; Marketing Strategy; Medical Devices and Supplies Industry

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