Publications

May 2023 (Revised January 2024)
Case

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI

By: David C. Edelman and James Barnett

In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business. View Details

Keywords: Marketing; Strategy; Advertising Industry; United States

2022
Chapter

Sustainability Science and Corporate Cleanup in Community Fields: The Translation, Resistance and Integration Process Model

By: P. Devereaux Jennings, Maggie Cascadden and Andrew J. Hoffman

Both practically and theoretically, the sustainability science and corporate operation perspectives often diverge. Overcoming this divergence requires some degree of engagement with organizational field members; not just negotiation, but on-the-ground process work to... View Details

Keywords: Environmental Sustainability; Business Processes; Science-Based Business; Research

November 1999
Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had published its own document titled “Code of Ethics and Principles of... View Details

Keywords: by Michael Blanding

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

of a portal from which the business owner could operate all their financial activities? What if this intelligent platform knew when the business might need credit and could offer relevant options which were prequalified? And better yet,... View Details

Keywords: by Karen G. Mills; Financial Services

November 2023
Case

Copilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright and Sarah Mehta

This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was... View Details

Keywords: Business Ventures; Strategy; AI and Machine Learning; Applications and Software; Product Launch; Information Technology Industry; Technology Industry; Web Services Industry; United States; California

25 Oct 2018
Cold Call Podcast

Vodafone’s Innovative Approach to Advanced Technologies

Keywords: Telecommunications

November 2023 (Revised April 2024)
Case

Khanmigo: Revolutionizing Learning with GenAI

By: William A. Sahlman, Allison M. Ciechanover and Emily Grandjean

Already a leader in the edtech space since its 2008 launch, Khan Academy was now one of the first edtech organizations to embrace generative artificial intelligence ("genAI"). In March 2023, Khan Academy began beta testing Khanmigo, a genAI “guide” and tutor built with... View Details

Keywords: Technology Adoption; Leading Change; Entrepreneurship; Risk and Uncertainty; Education; AI and Machine Learning; Corporate Social Responsibility and Impact; Education Industry; Technology Industry; United States; San Francisco

September 2011 (Revised December 2014)
Background Note

Learning to Negotiate

By: Michael Wheeler

This brief note introduces to the student the challenges and rewards of learning to be a more skilled negotiator. Negotiation requires the integration of keen analytic insight with emotional intelligence capabilities. View Details

Keywords: Negotiation; Social Psychology

October 2023 (Revised June 2024)
Case

ReUp Education: Can AI Help Learners Return to College?

By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta

Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,... View Details

Keywords: AI; Algorithms; Machine Learning; Edtech; Education Technology; Analysis; Higher Education; AI and Machine Learning; Customization and Personalization; Failure; Education Industry; Technology Industry; United States

October 2022
Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort

This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details

Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States

July 2024
Technical Note

What Is AI?

By: Michael Parzen and Jo Ellery

This note discusses definitions of artificial intelligence and covers the broad types of learning used in training AI, as well as explaining in detail how neural networks are built, trained, and used. View Details

Keywords: AI and Machine Learning

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

difficult and time-consuming even in countries with sufficient medical resources, much less in developing countries where the need is great but fewer personnel have the time and training. Harvard researchers wondered: Could programmers develop artificial View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

February 1994 (Revised July 2005)
Case

Competitive Information Policy at Pratt & Whitney

By: Lynn S. Paine

Officials at United Technologies Corp. (UTC) must decide on an ethics policy to govern competitive intelligence gathering. The flow of competitor information into the Pratt & Whitney division has declined sharply since adoption of UTC's code of ethics. A rewritten... View Details

Keywords: Policy; Corporate Governance; Ethics; Competition; Information Management; Business or Company Management; Law

February 2004 (Revised May 2005)
Case

In-Q-Tel

By: Josh Lerner, G. Felda Hardymon, Kevin Book and Ann Leamon

The Central Intelligence Agency establishes a venture-enabled fund, In-Q-Tel, to allow it to access cutting-edge technologies. Fund managers face a variety of difficulties, some similar to those facing other institutionally affiliated venture funds and some unique. View Details

Keywords: Technological Innovation; Venture Capital; Investment Funds; Problems and Challenges; Government Administration; Public Administration Industry; United States

November 2024 (Revised January 2025)
Case

MiDAS: Automating Unemployment Benefits

By: Shikhar Ghosh and Shweta Bagai

In 2015, the state of Michigan considered whether to nominate its Michigan Integrated Data Automated System (MiDAS) for a prestigious state technology award. Launched in 2013 amid severe budget pressures, the $47 million automated fraud detection system was designed to... View Details

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

artificial intelligence (AI) as a potential solution to physician overwork and burnout.” Studies have shown that medical scribes are efficient substitutes for relieving administrative burdens and increasing physician productivity.... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

August 2005 (Revised September 2006)
Case

Polyphonic HMI: Mixing Music and Math

By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva

In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details

Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States