by Susan Helper - Publications - Faculty & Research

01 Oct 1997
News

Brice Cutrer Jones

program he instituted in 1992. Bred to yield the most intense flavors possible, the pea-sized Grand Cru grapes, derived from French clones, are harvested from the vineyard's rocky hillsides, sorted on a vibrating culling table invented by... View Details

Keywords: Judith A. Ross

July 1993 (Revised September 1995)
Case

Block 16: Conoco's "Green" Oil Strategy (A)

By: Malcolm S. Salter and Susan E.A. Hall

Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get... View Details

Keywords: Governance; Contracts; Growth and Development Strategy; Negotiation; Practice; Business and Community Relations; Environmental Sustainability; Perspective; Culture; Corporate Strategy; Latin America

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2012
Chapter

Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

By: Jill Avery and Susan Fournier

With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details

Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry

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23 Jul 2013
First Look

First Look: July 23

enhance the emotional payoff of charitable initiatives. 2013 pub Learning by Supplying By: Alcácer, Juan, and Joanne Oxley Abstract—Learning processes lie at the heart of our understanding of how firms build capabilities to generate and... View Details

Keywords: Anna Secino

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Research - Race, Gender & Equity

Francophone Africa By: Paul A. Gompers , Pippa Tubman Armerding and Temitayo Lawal Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of... View Details

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National Markets - The Art of American Advertising

there was little need to advertise or to differentiate one product from another. Face-to-face selling remained one of the predominant forms of marketing as it had been for centuries. A dramatic shift in the mid-nineteenth century, driven in part View Details

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Technology & Operations Management Awards & Honors - Faculty & Research

C. Edmondson : Awarded the 2024 Medal for Distinguished Service by the Teachers College at Columbia University. Kris Johnson Ferreira : "Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift" with Matthew... View Details

November 1990 (Revised September 2004)
Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling

Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details

Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Consumer Products Industry

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John H. McArthur | About

HBS,” said Nitin Nohria, Dean of Harvard Business School. “He cared deeply about every member of the HBS community and believed in the School’s ability to transform lives. By encouraging us all to dream big dreams—in effect, spurring our... View Details

02 Aug 2016
First Look

August 2, 2016

forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I.... View Details

Keywords: Sean Silverthorne

30 Oct 2007
First Look

First Look: October 30, 2007

interpretations or recognitions that are new to each of them, thereby helping them recognize problems that are genuinely new. We also show that when communication is too intense, its beneficial aspects give way to the pathologies of "groupthink." We conclude... View Details

Keywords: Sean Silverthorne

2006
Book

The Soul of a Doctor

By: Susan Pories, Sachin H. Jain and Gordon Harper

Collection of essays written by Harvard Medical School students focused on the experiencing of transitioning from clinician to student. Particular emphasis is given to the role of student as an "embedded critic," i.e. a practitioner knowledgeable about medicine, but... View Details

Keywords: Transition; Practice; Personal Development and Career; Education; Health Care and Treatment; Emotions

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15 Oct 2008
First Look

First Look: October 15, 2008

Science. Vol. 1, edited by Susan S. Silbey, 367-398. England: Ashgate Publishing, Limited, 2008 Abstract During the past 15 years, new biotechnology companies have promoted DNA typing as a sophisticated... View Details

Keywords: Martha Lagace

2011
Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery

This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details

Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry

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July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

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20 Apr 2010
First Look

First Look: April 20

Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the... View Details

Keywords: Martha Lagace

05 Feb 2008
First Look

First Look: February 5, 2008

Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz Abstract How should players bid in keyword auctions such as those used View Details

Keywords: Martha Lagace

24 Mar 2009
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First Look: March 24, 2009

Liberal Self-Government in an Age of Uncertainty, edited by Faulkner Robert and Susan Shell. Ann Arbor: University of Michigan Press, forthcoming Abstract Chapter excerpt: "Most American occupations of... View Details

Keywords: Martha Lagace

2008
Working Paper

The Future of Social Enterprise

By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value

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