by Susan Helper - Publications - Faculty & Research

Web

National Markets - The Art of American Advertising

there was little need to advertise or to differentiate one product from another. Face-to-face selling remained one of the predominant forms of marketing as it had been for centuries. A dramatic shift in the mid-nineteenth century, driven in part View Details

2006
Book

The Soul of a Doctor

By: Susan Pories, Sachin H. Jain and Gordon Harper

Collection of essays written by Harvard Medical School students focused on the experiencing of transitioning from clinician to student. Particular emphasis is given to the role of student as an "embedded critic," i.e. a practitioner knowledgeable about medicine, but... View Details

Keywords: Transition; Practice; Personal Development and Career; Education; Health Care and Treatment; Emotions

Citation

Web

John H. McArthur | About

HBS,” said Nitin Nohria, Dean of Harvard Business School. “He cared deeply about every member of the HBS community and believed in the School’s ability to transform lives. By encouraging us all to dream big dreams—in effect, spurring our... View Details

Web

Technology & Operations Management Awards & Honors - Faculty & Research

C. Edmondson : Awarded the 2024 Medal for Distinguished Service by the Teachers College at Columbia University. Kris Johnson Ferreira : "Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift" with Matthew... View Details

November 1990 (Revised September 2004)
Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling

Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details

Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Electronics Industry; Consumer Products Industry

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02 Aug 2016
First Look

August 2, 2016

forthcoming Organizational Behavior and Human Decision Processes Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety By: Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I.... View Details

Keywords: Sean Silverthorne

30 Oct 2007
First Look

First Look: October 30, 2007

interpretations or recognitions that are new to each of them, thereby helping them recognize problems that are genuinely new. We also show that when communication is too intense, its beneficial aspects give way to the pathologies of "groupthink." We conclude... View Details

Keywords: Sean Silverthorne

2011
Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery

This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details

Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry

Citation

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

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15 Oct 2008
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First Look: October 15, 2008

Science. Vol. 1, edited by Susan S. Silbey, 367-398. England: Ashgate Publishing, Limited, 2008 Abstract During the past 15 years, new biotechnology companies have promoted DNA typing as a sophisticated... View Details

Keywords: Martha Lagace

June 2025
Case

AI at QuantumBlack: McKinsey's Open Source Dilemma

By: Frank Nagle, Sam Boysel and Susan Pinckney

The case describes the history of QuantumBlack. In 2015, McKinsey acquired data analytics company QuantumBlack. QuantumBlack produced Kedro, a ML data pipeline tool that helped McKinsey’s customers manage their data in an effective manner to gain insights from machine... View Details

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June 2025
Teaching Note

AI at QuantumBlack: McKinsey's Open Source Dilemma

By: Frank Nagle, Sam Boysel and Susan Pinckney

Teaching Note for HBS Case No. 725-433. The case describes the history of QuantumBlack. In 2015, McKinsey acquired data analytics company QuantumBlack. QuantumBlack produced Kedro, a ML data pipeline tool that helped McKinsey’s customers manage their data in an... View Details

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2008
Working Paper

The Future of Social Enterprise

By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value

Citation

Read Now

18 Feb 2015
First Look

First Look: February 18

While many texts teach the theories and frameworks of management education, Managerial Accounting goes further by covering the capabilities and techniques necessary for effective management practice, as well as fostering attitudes that... View Details

Keywords: Sean Silverthorne

20 Apr 2010
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First Look: April 20

Simmons (E) Amy C. Edmondson and Susan ThyneHarvard Business School Supplement 610-061 This case updates the "Leading Change at Simmons" series by examining Simmons' increasing debt under the... View Details

Keywords: Martha Lagace

Web

Organizational Behavior Awards & Honors - Faculty & Research

Outstanding Teaching. Tsedal Neeley : Selected by Business Insider as one of the 100 people transforming business in 2021. Tsedal Neeley : Winner of the 2021 Emerald Literati Outstanding Author Award. Tsedal Neeley : Received the... View Details

23 Aug 2011
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First Look: August 23

that exposure to informational advertising can decrease the consumer's tendency to purchase the promoted product. The structural estimates imply that an exposure to a single advertisement decreases the consumer's probability of not choosing her best alternative View Details

Keywords: Sean Silverthorne

05 Feb 2008
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First Look: February 5, 2008

Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz Abstract How should players bid in keyword auctions such as those used View Details

Keywords: Martha Lagace

24 Mar 2009
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First Look: March 24, 2009

Liberal Self-Government in an Age of Uncertainty, edited by Faulkner Robert and Susan Shell. Ann Arbor: University of Michigan Press, forthcoming Abstract Chapter excerpt: "Most American occupations of... View Details

Keywords: Martha Lagace

May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details