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  • October 2019 (Revised June 2020)
  • Supplement

Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to... View Details
Keywords: Airbus; Boeing; Product Development; Product Design; Air Transportation; Projects; Competition; Safety; Failure; Air Transportation Industry; Manufacturing Industry; United States; Europe
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  • March 2019
  • Supplement

KITEA (F): Expanding in Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
he case opens in 2018 after KITEA has recorded two years of double-digit sales growth following IKEA’s entry into the Moroccan market. It then traces the factors that contributed to KITEA’s success and that led Tana Africa Capital Limited to acquire a minority stake in... View Details
Keywords: Retail; KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Success; Expansion; Strategy; Retail Industry; Africa; North Africa; Morocco
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  • October 2017 (Revised September 2018)
  • Supplement

Jumia Nigeria: from Retail to Marketplace (B)

By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details
Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
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  • August 2013 (Revised October 2013)
  • Case

Modern Family Planning: The Business of Circle Surrogacy

By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy... View Details
Keywords: Family Planning; Platform; Competitive Advantage; Law; Globalization; Competitive Strategy; Digital Platforms; United States; Ukraine
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  • 2010
  • Article

Competing against Online Sharing

By: Ramon Casadesus-Masanell and Andres Hervas-Drane
This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details
Keywords: Consumers; Computer Networks; Resource Sharing; Online Operations; Internet and the Web; Copyright; Networks; Business Model; Music Industry
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  • October 2009
  • Teaching Note

Strategy Simulation: Competitive Dynamics and Wintel (TN)

By: Ramon Casadesus-Masanell and Ann Winslow
Keywords: Strategy; Competition
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  • September 2010
  • Article

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
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  • May 2008 (Revised March 2010)
  • Teaching Note

Greenpeace and WWF (TN)

By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for [708418] and [708417]. View Details
Keywords: Non-Governmental Organizations; Nonprofit Organizations
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  • March 2005 (Revised March 2010)
  • Teaching Note

Mondragon Corporacion Cooperativa (MCC) TN

By: Tarun Khanna and Ramon Casadesus-Masanell
Teaching Note to (9-702-457). View Details
Keywords: Cooperative Ownership; Spain
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  • 2006
  • Working Paper

Discretion in Agency Contracts

By: Nabil Al-Najjar and Ramon Casadesus-Masanell
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  • May 2024
  • Case

Disney: From Mouse House to Corporate Kingdom

By: Ramon Casadesus-Masanell and Karen Elterman
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  • March 2024
  • Teaching Note

Tesla in 2023: 'Electrified' Competition

By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for HBS Case No. 722-375. View Details
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  • September 2023 (Revised September 2024)
  • Case

IBJ, Inc. (A): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Akiko Saito
In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details
Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value
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  • August 2023
  • Supplement

Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)

By: Ramon Casadesus-Masanell and Jordan Mitchell
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  • August 2023
  • Supplement

Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)

By: Ramon Casadesus-Masanell and Jordan Mitchell
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  • June 2023
  • Supplement

Keroche (A) - (F)

By: Ramon Casadesus-Masanell and Namrata Arora
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  • October 2022 (Revised July 2023)
  • Case

Don Quijote

By: Ramon Casadesus-Masanell and Akiko Saito
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  • May 2022
  • Supplement

Maestro Pizza (F): A New Direction

By: Ramon Casadesus-Masanell and Fares Khrais
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  • May 2022
  • Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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  • March 2022
  • Supplement

Washio (D): Shutdown

By: Ramon Casadesus-Masanell and Karen Elterman
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