Publications

November 2010
Supplement

Hikma Pharmaceuticals (B)

By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details

Keywords: Strategy; Knowledge Use and Leverage; Sales; Pharmaceutical Industry

June 24, 2016
Other Article

Why Brexit Is a Big Deal

The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details

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September 2001 (Revised June 2005)
Case

Stevenson Industries (A)

By: John A. Davis and Kacie LaChapelle

Simon Carlson, chairman of the board of his family's fourth-generation industrial company, must decide how to deal with his conflict with the company's nonfamily CEO. Hired by the board just 15 months earlier to pursue growth more aggressively, CEO Paul Steel has upset... View Details

Keywords: Family Business; Management Succession; Management Style; Governing and Advisory Boards; Management Teams; Rank and Position; Organizational Culture; Decision Making; Manufacturing Industry

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry

July 1996 (Revised January 1997)
Case

Northwest Airlines: Strategic Alliance and Strategic Position--May 1996

By: Leonard A. Schlesinger and Davis Dyer

Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details

Keywords: Air Transportation; Restructuring; Alliances; Competitive Strategy; Government Administration; Cooperation; Business Strategy; Air Transportation Industry; United States; Netherlands

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June 1990 (Revised August 1994)
Case

Sorrell Ridge: Slotting Allowances

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details

Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California

December 1998 (Revised May 2003)
Case

Vivendi (A): Revitalizing a French Conglomerate

By: Cynthia A. Montgomery and John M. Turner

Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details

Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Telecommunications Industry; France

11 Apr 2017
First Look

First Look at New Research, April 11

biased forecasts for potential future employers are more likely to face favorable career outcomes and bank executives appear to profit from the analysts' bias since the bias is associated with higher levels of insider trading. Our results highlight the bias created... View Details

Research Summary

Social Media and Their Consequences

By: John A. Deighton

Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details

Keywords: Entertainment; Social Media

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

January 2010 (Revised April 2010)
Case

Google in China (A)

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

2016
Working Paper

Signaling without Certification: The Critical Role of Civil Society Scrutiny

By: Susan A. Kayser, John W. Maxwell and Michael W. Toffel

In response to stakeholders' growing concerns, companies are joining voluntary environmental programs to signal their superior environmental management capabilities. In contrast to the literature's focus on certification programs that require a third-party audit, we... View Details

Keywords: United Nations; Labor Standards; Supplier Relationship; Procurement; Sustainability; Sustainability Management; Quality And Safety; Risk; Globalization; Globalized Markets and Industries; Governance; Working Conditions; Supply Chain Management; Supply Chain; Corporate Social Responsibility and Impact; Quality; Risk and Uncertainty; Safety; Reputation

SSRN

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June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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July 1996 (Revised January 1997)
Case

Northwest Airlines: Brush with Bankruptcy (A)--November 1992

By: Leonard A. Schlesinger and Davis Dyer

Deals with Northwest's financial crisis between the fall of 1992 and the following spring. Northwest's leaders face the problem of how to meet an impending $600 million payment on the 1989 LBO loan when the airline had run out of cash. Concludes by outlining options... View Details

Keywords: Air Transportation; Restructuring; Leveraged Buyouts; Crisis Management; Insolvency and Bankruptcy; Financial Strategy; Financial Crisis; Air Transportation Industry; United States

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Article

How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios

By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence

Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details

Keywords: Loss Aversion; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance

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July 1996 (Revised June 1998)
Case

Gillette Indonesia

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia