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- Faculty Publications (339)
- January 1995 (Revised February 1995)
- Supplement
Apple Computer 1995 (B): Competitor Updates
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft.
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Yoffie, David B., and Takia Mahmood. "Apple Computer 1995 (B): Competitor Updates." Harvard Business School Supplement 795-073, January 1995. (Revised February 1995.)
- December 1994
- Supplement
CF MotorFreight in 1992, Video
By: David B. Yoffie
Yoffie, David B. "CF MotorFreight in 1992, Video." Harvard Business School Video Supplement 795-514, December 1994.
- June 1994 (Revised March 1995)
- Case
Swissair's Alliances (A)
By: David B. Yoffie
Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major...
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Yoffie, David B. "Swissair's Alliances (A)." Harvard Business School Case 794-152, June 1994. (Revised March 1995.)
- June 1994 (Revised March 1995)
- Supplement
Swissair's Alliances (B)--1991-94
By: David B. Yoffie
Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement.
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Yoffie, David B. "Swissair's Alliances (B)--1991-94." Harvard Business School Supplement 794-153, June 1994. (Revised March 1995.)
- June 1994
- Supplement
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)
By: David B. Yoffie
Updates the (A) case.
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Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)." Harvard Business School Supplement 794-149, June 1994.
- May 1994 (Revised May 1995)
- Teaching Note
Cola Wars Continue: Coke vs. Pepsi in the 1990s TN
By: David B. Yoffie
Teaching Note for (9-794-055).
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- April 1994
- Teaching Note
CF MotorFreight in 1992 TN
By: David B. Yoffie
Teaching Note for (9-793-100).
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- March 1994 (Revised March 2000)
- Case
Cola Wars Continue: Coke vs. Pepsi in the 1990s
By: David B. Yoffie and Sharon Foley
The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and...
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Keywords:
Globalization;
Organizational Culture;
Competition;
Competitive Strategy;
Corporate Strategy;
Food and Beverage Industry;
North and Central America
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.)
- January 1994 (Revised July 1994)
- Case
Apple Computer in China--1993
By: David B. Yoffie
Yoffie, David B. "Apple Computer in China--1993." Harvard Business School Case 794-100, January 1994. (Revised July 1994.)
- July 1993 (Revised May 1998)
- Teaching Note
The Transformation of IBM; The Transformation of IBM, Supplement TN
By: David B. Yoffie
Teaching Note for (9-391-073) and (9-792-105).
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Keywords:
Computer Industry
- July 1993
- Teaching Note
Acer Incorporated TN
By: David B. Yoffie
Teaching Note for (9-691-104).
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- July 1993
- Teaching Note
Reshaping Apple Computer's Destiny 1992 TN
By: David B. Yoffie
Teaching Note for (9-393-011).
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- July 1993 (Revised May 1998)
- Teaching Note
Microsoft's Networking Strategy, Note on PC Network SW90 TN
By: David B. Yoffie
- July 1993 (Revised May 1998)
- Teaching Note
Swissair's Alliances (A); Swissair's Alliances (B) TN
By: David B. Yoffie
Teaching Note for (9-794-152) and (9-794-153).
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Keywords:
Air Transportation Industry
- June 1993 (Revised September 1993)
- Case
Retail in Mexico 1993
By: David B. Yoffie and Charles McHugh LaFollette
In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and...
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Keywords:
Expansion;
Global Strategy;
Joint Ventures;
Industry Structures;
Trade;
Retail Industry;
United States;
Mexico
Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
- March 1993 (Revised May 2009)
- Case
CF MotorFreight in 1992
By: David B. Yoffie
In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional...
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Keywords:
Labor Unions;
Business or Company Management;
Distribution;
Competition;
Consolidation;
Truck Transportation
Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
- January 1993
- Supplement
Polaroid-Kodak (B4) and (B5) (Alternate Version)
By: David B. Yoffie
Supplements the (B1) case.
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Keywords:
Electronics Industry
Yoffie, David B. "Polaroid-Kodak (B4) and (B5) (Alternate Version)." Harvard Business School Supplement 793-086, January 1993.
- 1993
- Chapter
Trading Blocs and the Incentive to Protect: Implications for Japan and East Asia
By: Kenneth A. Froot and David B. Yoffie
Froot, Kenneth A., and David B. Yoffie. "Trading Blocs and the Incentive to Protect: Implications for Japan and East Asia." Chap. 4 in Regionalism and Rivalry: Japan and the United States in Pacific Asia, edited by Jeffrey A. Frankel and M. Kahler, 125–156. Chicago, IL: University of Chicago Press, 1993.
- December 1992
- Supplement
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently.
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Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.
- December 1992 (Revised July 1993)
- Supplement
Wal-Mart Update 1992
By: David B. Yoffie and Jonathan Ginns
Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992.
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Yoffie, David B., and Jonathan Ginns. "Wal-Mart Update 1992." Harvard Business School Supplement 793-070, December 1992. (Revised July 1993.)