Publications
Publications
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- All HBS Web
(682)
- Faculty Publications (342)
- April 1995 (Revised July 1996)
- Case
Microsoft, 1995
By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot
Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details
- March 1995
- Teaching Note
Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN
By: David B. Yoffie
Teaching Note for (9-795-061), (9-795-073), and (9-794-100). View Details
- January 1995 (Revised March 1995)
- Supplement
Apple Computer 1995 (A)
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details
- January 1995 (Revised February 1995)
- Supplement
Apple Computer 1995 (B): Competitor Updates
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. View Details
- June 1994 (Revised March 1995)
- Case
Swissair's Alliances (A)
By: David B. Yoffie
Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details
- June 1994 (Revised March 1995)
- Supplement
Swissair's Alliances (B)--1991-94
By: David B. Yoffie
Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details
- June 1994
- Supplement
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)
By: David B. Yoffie
Updates the (A) case. View Details
- May 1994 (Revised May 1995)
- Teaching Note
Cola Wars Continue: Coke vs. Pepsi in the 1990s TN
By: David B. Yoffie
Teaching Note for (9-794-055). View Details
- April 1994
- Teaching Note
CF MotorFreight in 1992 TN
By: David B. Yoffie
Teaching Note for (9-793-100). View Details
- March 1994 (Revised March 2000)
- Case
Cola Wars Continue: Coke vs. Pepsi in the 1990s
By: David B. Yoffie and Sharon Foley
The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details
- July 1993 (Revised May 1998)
- Teaching Note
The Transformation of IBM; The Transformation of IBM, Supplement TN
By: David B. Yoffie
Teaching Note for (9-391-073) and (9-792-105). View Details
Keywords: Computer Industry
- July 1993
- Teaching Note
Acer Incorporated TN
By: David B. Yoffie
Teaching Note for (9-691-104). View Details
- July 1993
- Teaching Note
Reshaping Apple Computer's Destiny 1992 TN
By: David B. Yoffie
Teaching Note for (9-393-011). View Details
- July 1993 (Revised May 1998)
- Teaching Note
Microsoft's Networking Strategy, Note on PC Network SW90 TN
By: David B. Yoffie
- July 1993 (Revised May 1998)
- Teaching Note
Swissair's Alliances (A); Swissair's Alliances (B) TN
By: David B. Yoffie
Teaching Note for (9-794-152) and (9-794-153). View Details
Keywords: Air Transportation Industry
- June 1993 (Revised September 1993)
- Case
Retail in Mexico 1993
By: David B. Yoffie and Charles McHugh LaFollette
In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and... View Details
Keywords: Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico
- March 1993 (Revised May 2009)
- Case
CF MotorFreight in 1992
By: David B. Yoffie
In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional... View Details
- January 1993
- Supplement
Polaroid-Kodak (B4) and (B5) (Alternate Version)
By: David B. Yoffie
Supplements the (B1) case. View Details
Keywords: Electronics Industry