Publications

TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse

This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

11 Feb 2014
First Look

First Look: February 11

its effect was quantitatively dominated by inequality-raising effects of population growth. The land distribution program lowered landlessness, but this was partly offset by targeting failures and induced... View Details

Keywords: Sean Silverthorne

Web

AASU50 - Alumni

Stansbury, Jr., MBA 1973 Walter L. Ross, MBA 1973 Terry L. Jones, MBA 1974 Stephen R. Bryant, MBA 1974 Harry G. Walker, III, MBA 1975 Jonathan L. Weaver, MBA 1975 Frank E. Lattimore, MBA 1976 Anita R. Goodman, MBA 1977 Sylvia C. Carroll,... View Details

01 Jun 2014
News

Book Review: Hooray for the Huddled Masses

wheel." — Jack Legare, the hero of Goddesses and Doormats, the forthcoming thriller by Norb Vonnegut (MBA 1986) What I'm Reading "An LA native, I thought I understood the entertainment industry—that is, until I read HBS professor View Details

Keywords: Maureen Harmon

12 Apr 2011
First Look

First Look: April 12

Handbook for Banking and Governance, edited by James Barth, Chen Lin, and Clas Wihlborg. Cheltenham, U.K.: Edward Elgar Publishing, forthcoming Abstract In this chapter, we examine the characteristics of acquisition of private firms View Details

Keywords: Sean Silverthorne

April 2006 (Revised October 2008)
Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details

Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)

25 May 2010
First Look

First Look: May 25

culture. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510091-PDF-ENG Major League Baseball Advanced Media: America's Pastime Goes Digital Anita Elberse and Brett LaffelHarvard Business School... View Details

Keywords: Martha Lagace

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry

02 Apr 2013
First Look

First Look: April 2

or incentives, but a model of innovation that too often fragments efforts by treatment modality (drugs, devices, diagnostics, and clinical treatment). We may improve individual technologies of health care, but fail to provide integrated... View Details

Keywords: Sean Silverthorne

October 2010
Case

The Cleveland Clinic: Improving the Patient Experience (Abridged)

By: Ananth Raman, Anita L. Tucker and Rachel Gordon

Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen though if healthcare also considered question of "How does the patient feel?" This case looks at the... View Details

Keywords: Customer Satisfaction; Ethics; Health Care and Treatment; Six Sigma; Performance Improvement; Safety; Value Creation

01 Nov 2011
First Look

First Look: Nov. 1

repatriated earnings from foreign affiliates exceeded net capital investments by $1.1 trillion in 2010 dollars; and from 1950 to 2010, repatriated earnings and net interest from foreign affiliates exceeded net equity investments and loans... View Details

Keywords: Sean Silverthorne

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Elected as a Member of the American Academy of Arts and Sciences in 2024. Amy C. Edmondson : Awarded the 2024 Medal for Distinguished Service by the Teachers College at Columbia University. Kris Johnson Ferreira : "Warnings and... View Details

Web

Entrepreneurship Course Online | HBS Online

could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a... View Details

October 2019 (Revised February 2020)
Case

Relevent and LaLiga: Bringing Spanish Soccer to America

By: Anita Elberse and David Moreno Vicente

“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent and Talent Management; Globalization; Strategy; Sports Industry