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- News (134)
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- Faculty Publications (219)
Show Results For
-
All HBS Web
(494)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
- December 2019
- Case
Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo
By: Anita Elberse and Melcolm Ruffin
In October 2019, National Basketball Association (NBA) team the Milwaukee Bucks are about to tip off their first home game in the 2019–2020 NBA season. Peter Feigin, president of the Milwaukee Bucks, and Jon Horst, the league’s youngest general manager, could look back...
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Elberse, Anita, and Melcolm Ruffin. "Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo." Harvard Business School Case 520-037, December 2019.
- July 2004 (Revised March 2007)
- Case
Sony EyeToy
By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small...
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Keywords:
Games, Gaming, and Gambling;
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Product Launch;
Product Development;
Performance Improvement;
Software;
Entertainment and Recreation Industry;
Europe
Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
- 01 Jul 2020
- Blog Post
How SVMP Helped Me Take My Next Steps (2+2) and Find Myself
younger years (~3-10) in McAllen aka the RGV (Rio Grande Valley), and closed out my childhood in San Antonio. My mom is Puerto Rican and had me when she was 19, and I was followed by four siblings. We grew up with the foundation of a...
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- 30 Oct 2013
- News
Make Big Bets: How Blockbuster Strategies Work
- October 2007
- Article
The Power of Stars: Do Star Actors Drive the Success of Movies?
By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers...
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Keywords:
Talent and Talent Management;
Film Entertainment;
Investment Return;
Revenue;
Compensation and Benefits;
Resource Allocation;
Success;
Motion Pictures and Video Industry
Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
- Web
AASU50 - Alumni
Stansbury, Jr., MBA 1973 Walter L. Ross, MBA 1973 Terry L. Jones, MBA 1974 Stephen R. Bryant, MBA 1974 Harry G. Walker, III, MBA 1975 Jonathan L. Weaver, MBA 1975 Frank E. Lattimore, MBA 1976 Anita R. Goodman, MBA 1977 Sylvia C. Carroll,...
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- 12 Apr 2011
- First Look
First Look: April 12
Handbook for Banking and Governance, edited by James Barth, Chen Lin, and Clas Wihlborg. Cheltenham, U.K.: Edward Elgar Publishing, forthcoming Abstract In this chapter, we examine the characteristics of acquisition of private firms View Details
Keywords:
Sean Silverthorne
- June 2008 (Revised October 2010)
- Case
Patient Flow at Brigham and Women's Hospital (A)
By: Anita L. Tucker and Jillian Alexandra Berry
Brigham and Women's Hospital challenged a team of physicians to improve patient flow from the Emergency Department to Intensive Care Units (ICUs). One of the team members, Selwyn Rogers, Director of the Surgical Intensive Care Unit (SICU) at Brigham and Women's...
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Keywords:
Change Management;
Health Care and Treatment;
Service Operations;
Business Processes;
Performance Productivity;
Conflict and Resolution;
Health Industry;
Massachusetts
Tucker, Anita L., and Jillian Alexandra Berry. "Patient Flow at Brigham and Women's Hospital (A)." Harvard Business School Case 608-171, June 2008. (Revised October 2010.)
- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
wheel." — Jack Legare, the hero of Goddesses and Doormats, the forthcoming thriller by Norb Vonnegut (MBA 1986) What I'm Reading "An LA native, I thought I understood the entertainment industry—that is, until I read HBS professor View Details
Keywords:
Maureen Harmon
- Web
2022 Reunion Presentations - Alumni
that leave their relationships and integrity intact, facilitate learning from the experience, and position them for their next career move. Slides The Future of Entertainment, Media, and Sports Professor Anita View Details
- 02 Apr 2013
- First Look
First Look: April 2
or incentives, but a model of innovation that too often fragments efforts by treatment modality (drugs, devices, diagnostics, and clinical treatment). We may improve individual technologies of health care, but fail to provide integrated...
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Keywords:
Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
culture. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510091-PDF-ENG Major League Baseball Advanced Media: America's Pastime Goes Digital Anita Elberse and Brett LaffelHarvard Business School...
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Keywords:
Martha Lagace
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
During their Elective Curriculum (EC)—or second—year, MBA students register for courses based on their interests. With more than 100 offerings in 10 subject areas, these classes provide an opportunity for depth and breadth while helping students gain more concentrated...
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- Web
Technology & Operations Management Awards & Honors - Faculty & Research
(with Anita Tucker, California Management Review , winter 2003). Marco Iansiti : The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability with Roy Levien (Harvard Business...
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- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical...
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Keywords:
Entrepreneurship;
Government and Politics;
Goals and Objectives;
Marketing Strategy;
Partners and Partnerships;
Value Creation;
New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and...
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Keywords:
Advertising Campaigns;
Film Entertainment;
Marketing Strategy;
Product Launch;
Product Positioning;
Distribution Channels;
Religion;
Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- October 2010
- Case
The Cleveland Clinic: Improving the Patient Experience (Abridged)
By: Ananth Raman, Anita L. Tucker and Rachel Gordon
Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen though if healthcare also considered question of "How does the patient feel?" This case looks at the...
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Keywords:
Customer Satisfaction;
Ethics;
Health Care and Treatment;
Six Sigma;
Performance Improvement;
Safety;
Value Creation
Raman, Ananth, Anita L. Tucker, and Rachel Gordon. "The Cleveland Clinic: Improving the Patient Experience (Abridged)." Harvard Business School Case 611-015, October 2010.
- Web
Entrepreneurship Course Online | HBS Online
could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a...
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- October 2019 (Revised February 2020)
- Case
Relevent and LaLiga: Bringing Spanish Soccer to America
By: Anita Elberse and David Moreno Vicente
“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by...
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Keywords:
Soccer;
Football;
Superstars;
Talent;
Talent Development;
General Management;
Marketing;
Entertainment;
Sports;
Media;
Talent and Talent Management;
Globalization;
Strategy;
Sports Industry
Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
- 30 May 2023
- News
Finding PRIDE
Edited by Jen McFarland Flint; Illustrations by Anthony Gerace In the late 1970s, a dozen or so gay men found one another at HBS and decided to band together, calling themselves the Alternative Executive...
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