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- All HBS Web
(429)
- News (96)
- Research (267)
- Multimedia (2)
- Faculty Publications (180)
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- February 2003 (Revised January 2004)
- Case
Mission to Mars (A)
By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
- January 2002
- Exercise
Socrates, Inc.
By: Alan D. MacCormack and Kerry Herman
Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details
Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Information Technology Industry
MacCormack, Alan D., and Kerry Herman. "Socrates, Inc." Harvard Business School Exercise 602-115, January 2002.
- March 2000 (Revised June 2000)
- Case
Microsoft Office 2000: Multimedia
By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
Keywords: Applications and Software; Product Development; Innovation and Invention; Change; Information Technology Industry; Washington (state, US)
MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000: Multimedia." Harvard Business School Multimedia/Video Case 600-023, March 2000. (Revised June 2000.)
- October 1996 (Revised April 1997)
- Case
Team New Zealand (B)
By: Marco Iansiti and Alan D. MacCormack
Keywords: New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (B)." Harvard Business School Case 697-041, October 1996. (Revised April 1997.)
- 01 May 1997
- Conference Presentation
Product Development Flexibility
By: Alan David MacCormack and M. Iansiti
Keywords: Product Development
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Competitive Advantage Authors: Alan MacCormack, Theodore Forbath, Peter Brooks, and Patrick Kalaher Abstract Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption... View Details
Keywords: Martha Lagace
- 2007
- Working Paper
Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory
By: Matthew J. LaMantia, Yuanfang Cai, Alan David MacCormack and John Rusnak
LaMantia, Matthew J., Yuanfang Cai, Alan David MacCormack, and John Rusnak. "Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory." Harvard Business School Working Paper, No. 07-081, April 2007.
- 28 Aug 2012
- First Look
First Look: August 28
the paper: http://dx.plos.org/10.1371/journal.pone.0042673 Mandatory IFRS Adoption and Financial Statement Comparability Authors: Francois Brochet, Alan Jagolinzer, and Edward J. Riedl Publication: Contemporary Accounting Research... View Details
Keywords: Sean Silverthorne
- October 2018 (Revised August 2020)
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
- 9 Jun 2019 - 11 Jun 2019
- Conference Presentation
Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms." Paper presented at the 26th Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management, Leicester, UK, June 9–11, 2019.
- 05 May 2000
- Conference Presentation
Managing the Sources of Uncertainty: Matching Process and Context in New Product Development
By: Alan MacCormack and Roberto Verganti
- March 1, 2004
- Other Article
Mission to Mars: It Really Is Rocket Science
By: Alan MacCormack and Sean Silverthorne
MacCormack, Alan, and Sean Silverthorne. "Mission to Mars: It Really Is Rocket Science." Harvard Business School Working Knowledge (March 1, 2004). (Interview.)
- 2001
- Working Paper
Managing the Sources of Uncertainty: Matching Process and Context in New Product Development
By: Alan MacCormack and Roberto Verganti
- June 1997
- Teaching Note
Team New Zealand (A), (B), and (C) TN
By: Marco Iansiti and Alan D. MacCormack
Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details
- October 1996 (Revised April 1997)
- Case
Team New Zealand (C)
By: Marco Iansiti and Alan D. MacCormack
Supplements the (A) and (B) cases. View Details
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (C)." Harvard Business School Case 697-042, October 1996. (Revised April 1997.)
- May 2009
- Article
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan David MacCormack and Marco Iansiti
Keywords: Intellectual Property; Information Technology; Transition; Applications and Software; Information Technology Industry
MacCormack, Alan David, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Journal of Product Innovation Management 26, no. 3 (May 2009): 248–263.
- Article
Visualizing and Measuring Software Portfolio Architecture: A Power Utility Case
By: Robert Lagerström, Carliss Y. Baldwin and Alan MacCormack
In this paper, we test a Design Structure Matrix (DSM) based method for visualizing and
measuring software portfolio architectures. Our data is drawn from a power utility company, comprising 192 software applications with 614 dependencies between them. We
show that the... View Details
Lagerström, Robert, Carliss Y. Baldwin, and Alan MacCormack. "Visualizing and Measuring Software Portfolio Architecture: A Power Utility Case." Special Issue on DSM Conference 2014. Journal of Modern Project Management 3, no. 2 (September–December 2015): 114–121.
- April 2001
- Case
eFrenzy, Inc. (B)
By: Alan D. MacCormack and Kerry Herman
Supplements the (A) case. View Details
MacCormack, Alan D., and Kerry Herman. "eFrenzy, Inc. (B)." Harvard Business School Case 601-167, April 2001.
- February 2001 (Revised April 2002)
- Case
Dialpad Communications (B)
By: Alan D. MacCormack and Kerry Herman
Supplements the (A) case. View Details
MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (B)." Harvard Business School Case 601-107, February 2001. (Revised April 2002.)