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- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 28 Feb 2023
- Research & Ideas
Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note
that the added investment to train young people may not offer enough of a return. The report, however, offers a very different picture of apprenticeships that potentially alleviates concerns of both parents and employers, focusing on the... View Details
Keywords: by Michael Blanding
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
their ecosystem. They rapidly adapt and sometimes shift their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business... View Details
Keywords: by Sean Silverthorne
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
hinder its transnational efficiency.” Farah commented, “Bitcoins are useful for trading currencies internationally seamlessly in real time—something current banks lack ” According to Kueth Duany, they are “proving to be another interesting asset class to store View Details
- 11 Nov 2014
- First Look
First Look: November 11
Internet: adding digital sensors to its machines; connecting them to a common, cloud-based software platform; investing in software development capabilities; building advanced analytics capabilities; and embracing crowd-based product... View Details
Keywords: Sean Silverthorne
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
- 01 Feb 2021
- What Do You Think?
Has the New Economy Finally Arrived?
worked out. It may have contributed to the thinking behind the “dot-com bubble,” which was characterized by a wave of IPOs for organizations built around the information economy, ballooning stock options, and new attitudes toward company View Details
Keywords: by James Heskett
- 02 Aug 2017
- What Do You Think?
Summing Up: Why Can’t Organizations Engage Their Employees?
“Engagement comes from spirit, and if the organization has little or no spirit—if it see mission as simply ‘maximizing shareholder value’—then engagement will remain an elusive thing.” George Yurieff added that “as long as the order entry... View Details
Keywords: by James Heskett
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details
- 22 Oct 2007
- Research & Ideas
Bringing ‘Lean’ Principles to Service Industries
the more familiar lean technique of value stream mapping (VSM) to identify and decrease wasted time and effort throughout the software development process. Improving From The Bottom Up While most organizations struggle with implementing a... View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
without adding significant numbers of employees. Read the paper: http://hbr.org/2010/11/column-wealth-and-jobs-the-broken-link/ar/1 Stress-Test Your Strategy: The 7 Questions to Ask Author:Robert Simons Publication:Harvard Business Review... View Details
Keywords: Sean Silverthorne
- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
- 25 Mar 2014
- First Look
First Look: March 25
likely to comply. Finally, opting out affects the value of cash holdings. For cross-listed firms based in countries with weak governance rules, a dollar of cash held inside the firm is worth $1.52 if the firm fully complies with U.S.... View Details
Keywords: Sean Silverthorne
- 10 Aug 2015
- Research & Ideas
New Medical Devices Get To Patients Too Slowly
effectiveness is measured. This forces the FDA to make ad hoc rules for the testing of each new device in order to properly gauge safety and effectiveness. When Stern looked more closely at the numbers, however, she discovered a curious... View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
seminar. The other implication is sales models, most of which are the ad hoc accumulation of decisions that different managers made pursuing different objectives, usually quarter by quarter. Changes in buying have exposed the loose screws... View Details
Keywords: by Kristen Senz
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details
Keywords: by Robert S. Kaplan
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
a result, the customer will see more business value in the solution and be more likely to convert to a paid customer. (An added bonus for the startup: lower customer-acquisition cost.) Still, it’s proven... View Details
Keywords: by Rocio Wu
- 30 Oct 2019
- Research & Ideas
How to Recover Gracefully After Shutting Down Your Startup
might apply to earning a degree or learning a new skill, some entrepreneurs value persistence to an excess, Eisenmann says. “Founders hear about other entrepreneurs who pulled a rabbit out of a hat in the 11th hour,” says Eisenmann, who... View Details
Keywords: by Danielle Kost