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  • March 1996 (Revised November 1997)
  • Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details
Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States
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    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink

      Dante Roscini

      Dante Roscini holds the Professor of Management Practice Chair endowed by the MBA Class of 1952 at Harvard Business School. He joined the faculty in 2008 after a two-decades-long career in finance. He currently teaches the course Business, Government, and the... View Details

      • December 2018
      • Case

      First Utility Ltd.

      By: John R. Wells and Benjamin Weinstock
      At the end of 2017 First Utility Ltd. was the largest of the middle-tier domestic energy suppliers in the United Kingdom, serving 808,000 of the country’s 27 million households with electricity and gas. In Q1 2017 First Utility captured 3% market share. The company had... View Details
      Keywords: Rapid Growth Stage; Power/Energy; Energy Efficiency Standards; Energy; Competition; Diversification; Acquisition; Expansion; Growth Management; Energy Industry; United Kingdom
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      • Web

      Advisory Board - Entrepreneurship

      focusing on management buyouts in the United Kingdom and France. Prior to that, Daphne served as an Associate in Accenture's (formerly Andersen Consulting) Strategic Services Group, specializing in business... View Details
      • May 2021 (Revised May 2022)
      • Case

      Headspace vs. Calm: A Mindful Competition

      By: Ayelet Israeli and Anne Wilson
      By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
      Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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      • Web

      Partners - Case Method Project

      Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming AR 1 of 4 Jonathan Brown Jacksonville High School Jacksonville, AR Subjects: United States History since 1980 AR 2 of 4 Pam Cummings Benton Senior... View Details
      • 04 Apr 2023
      • Book

      Two Centuries of Business Leaders Who Took a Stand on Social Issues

      While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
      Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
      • December 2018 (Revised June 2021)
      • Case

      Bulb 2015: Foundation

      By: John R. Wells and Benjamin Weinstock
      In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details
      Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Journey; Entrepreneurial Management; Start-ups; Renewable Energy; Business Startups; Business Plan; Business Model; Working Capital; Customers; Growth and Development Strategy; United Kingdom
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      • Web

      Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

      Commodities, Currencies, and Balancing of the Trade Deficit Augustine Heard & Co.’s formation occurred during the First Opium War (1839–1842). The conflict broke out between the United Kingdom and China in... View Details

        Ray A. Goldberg

        A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

        ... View Details

        Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine

          John A. Deighton

          John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

          Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
          • 03 Mar 2011
          • Research & Ideas

          HBS Faculty on Revolution in the Middle East and North Africa

          There has been much recent discussion about which objective the United States should pursue—democracy for them vs. security for us—in instances where the two seem at odds. The problem with this debate is that it stems from an imprecise... View Details
          Keywords: Re: Deepak Malhotra; Energy; Utilities
          • Web

          Historical Data & Sources - Business History

          Data Set in Excel Banana Exports by Country FAO (Food and Agricultural Organization of the United Nations) Food and Agricultural Organization of the United Nations, Yearbook of Food and Agricultural... View Details
          • November 2022 (Revised February 2024)
          • Case

          The Globalization of Manchester City Football Group

          By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
          This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
          Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
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          • Web

          Teacher Profiles - Case Method Project

          Technology High School Lincroft, NJ MN Christoph Brown St. Croix Preparatory Academy Stillwater, MN AR Jonathan Brown Jacksonville High School Jacksonville, AR Subjects: United States History since 1980 TN Ley Brown Brentwood Academy... View Details
          • 12 Sep 2023
          • Cold Call Podcast

          Can Remote Surgeries Digitally Transform Operating Rooms?

          Keywords: Health

            Gerald Zaltman

            *Joined Harvard Faculty: 1991
            Prior Faculty Appointments: Northwestern University, 1968-75;
            University of Pittsburgh, 1975-91

            *Doctoral Degree in Sociology Received from: The John Hopkins University;
            MBA Degree Received from: The University of... View Details

            Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
            • November 2019 (Revised December 2019)
            • Case

            Marcus by Goldman Sachs

            By: Rory McDonald, Samir Junnarkar and David Lane
            Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details
            Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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            • 01 Mar 2024
            • News

            On the Radar

            Illustration by Brian Stauffer Illustration by Brian Stauffer Our planet is teeming with trillions of viruses and bacteria, most of which are innocuous or even helpful, but some pose a significant risk to public health, animals, and crops. In recent decades,... View Details
            Keywords: Janine White; Justice, Public Order, and Safety Activities; Government