Transportation Equipment Manufacturing - Publications - Faculty & Research

13 Jul 2020
Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

just one of four Black CEOs leading a Fortune 500 company. Frazier is also outspoken, having resigned from President Trump’s American Manufacturing Council to make a clear statement against “hatred, bigotry and group supremacy” that... View Details

Keywords: by Staff; Pharmaceutical

Web

Advisory Board - Entrepreneurship

community. She was recently appointed to the Board of Trustees of the Economic Stabilization Trust by Massachusetts Governor Mitt Romney. The Trust provides direct loans and guarantees to manufacturing businesses. She is a member of the... View Details

Benson P. Shapiro

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

01 Dec 2019
News

Bridging the Gap

brought an extra white shirt for the afternoon; the first would be gray by the time they got back to the office. A manufacturing hub for everything from Buster Brown socks to Chris-Craft boats—with plenty of steel and coal foundries to... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

transportation and construction projects, and supporting equitable transit planning, all with DACs in mind.[40] These various programs primarily serve to create a better quality of life and good jobs, though several also facilitate clean... View Details

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

room for improvement” in the process, Buell says. “I’m happy with the car, but it was a roller coaster of emotions going through the experience.” What’s the problem here? The professors agree that the industry has a structural problem: the deep divide between car View Details

Keywords: by Sean Silverthorne; Auto

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Air Transportation Industry

Citation

Educators

Purchase

30 Mar 2003
Research & Ideas

The Future of IT Consulting

communicating with warehouse computers, which in turn directly communicate with manufacturer computers, and, again in the chain, manufacturers' computers directly communicate with their supplier computers. In addition,... View Details

Keywords: by Sarah Jane Johnston; Consulting

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

for AV manufacturers to be up front about any safety challenges they face and be transparent about what isn’t working. “If companies can legitimately convince consumers that they are transparent, vigilant, and continuously improving, then... View Details

Keywords: by Michael Blanding; Auto

22 Feb 2022
News

New Urban Order

Currently an adjunct associate professor at NYU’s Stern School, where he teaches about commercializing carbon-reduction technologies in the course Disruption, Entrepreneurship, and Social Impact, Carty points to the significant potential of mass transit and the... View Details

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Summing Up The Subscription Model: Down but Not Out Just as manufacturing organizations are once again adopting a subscription model as a means of pricing product-service packages marketed as solutions, it appears that Internet-based... View Details

Keywords: by James Heskett

Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

several years Land and Wheelwright set up operations at various locations in the Boston area where they continued to expand their laboratory and manufacturing facilities to design and build specialized View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

Fourthly, although a low-profile corporation, Unilever was embedded in business systems and official decision-making worldwide. This was derived from the company's long-established position as a large firm in many countries, from its role as a View Details

Keywords: by Geoffrey Jones; Consumer Products

Web

CSV in Practice - Institute For Strategy And Competitiveness

and where its scale and market presence equip it to have a meaningful impact on a societal problem. Companies are now starting to understand that solutions to social problems represent the largest opportunities for businesses today. The... View Details

01 Oct 1997
News

L.E. Simmons

Simmons & Company, an investment banking firm specializing in the oil field service industry. "It's a fascinating industry that encompasses all the businesses that manufacture a product or provide a service that is used by oil companies... View Details

Keywords: Deborah E. Blagg

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

will be illuminated sharply by the coronavirus as, for example, when an American equipment manufacturer discovers that a British supplier of a major assembly that they thought they had fully vetted must... View Details

Keywords: by Dina Gerdeman

Web

National Markets - The Art of American Advertising

small shop, or through itinerant peddlers. Retailers distributed basic goods, for example textiles and grains, to general merchants, while regional enterprises manufactured products such as tractors and looms. Given the steady demand for... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

and revolutionized millions of Americans' lives. Riding the wave of the Model T's success, Ford Motor Company became the undisputed leader of this young market and by the early 1920s, it was producing 60 percent of all the motor vehicles View Details

Keywords: by Staff; Auto

01 Oct 2000
News

Edward D. Bullard: The Personal Touch

Walking around the Cynthiana, Kentucky, manufacturing plant of E.D. Bullard Company, the firm's chairman, Jed Bullard, is in his element. "This is Sandy, she's been here a hundred years," he jokes with a woman affixing decals to hard... View Details

Keywords: Susan Young

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

this year or 2020. Mission Statement: SPACEX “SpaceX designs, manufactures and launches advanced rockets and spacecraft. The company was founded in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live... View Details

Keywords: by Scott Wallask; Transportation; Transportation; Transportation

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