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  • September 2019 (Revised May 2020)
  • Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
  • Article

Better Accounting Transforms Health Care Delivery

By: Robert S. Kaplan and Mary L. Witkowski
The paper describes the theory and preliminary results for an action research program that explores the implications from better measurements of health care outcomes and costs. After summarizing Porter's outcome taxonomy (Porter 2010), we illustrate how to use process... View Details
Keywords: Activity Based Costing and Management; Research; Health Care and Treatment; Health Industry
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Kaplan, Robert S., and Mary L. Witkowski. "Better Accounting Transforms Health Care Delivery." Accounting Horizons 28, no. 2 (June 2014): 365–383.
  • June 2014 (Revised March 2016)
  • Teaching Note

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn
Keywords: General Management; Corporate Change And Sustainability; Turnaround; Howard Schultz; Leading Change; Starbucks; Change; Decision Making; Entrepreneurship; Ethics; Growth and Development; Innovation and Invention; Leadership; Management; Organizations; Risk and Uncertainty; Strategy; Value; Retail Industry; Service Industry; North and Central America; Asia; Europe; South America
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Koehn, Nancy F. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Teaching Note 314-143, June 2014. (Revised March 2016.)
  • January 1994 (Revised November 1995)
  • Case

Phillips 66: Transforming for the 1990s

By: Lynda M. Applegate
Keywords: Organizational Change and Adaptation; Energy Industry
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Applegate, Lynda M. "Phillips 66: Transforming for the 1990s." Harvard Business School Case 194-022, January 1994. (Revised November 1995.)
  • January 2003 (Revised February 2003)
  • Case

Office Depot, Inc.: Business Transformation (B)

By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport
Supplements the (A) case. View Details
Keywords: Retail Industry
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Heskett, James L., Dan Maher, Daniel F. OBrien, Thomas Watson, and Jeffrey F. Rayport. "Office Depot, Inc.: Business Transformation (B)." Harvard Business School Case 803-112, January 2003. (Revised February 2003.)
  • June 1998
  • Case

PDVSA & CITGO: Plans for Transformation

By: Ashish Nanda
Supplements PDVSA & CITGO: Seeking Stability in an Uncertain World. View Details
Keywords: Risk and Uncertainty; Balance and Stability
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Nanda, Ashish, and Leopoldo E. Lopez Mendoza. "PDVSA & CITGO: Plans for Transformation." Harvard Business School Case 898-266, June 1998.
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

Twitter' but when asked why or to what end, often there isn't a lot of strategic thinking behind their decision to be in social media." As apps, blogs, and social media have transformed the Internet in the past decade from the static... View Details
Keywords: by Michael Blanding; Education
  • July 2024
  • Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; Artificial Intelligence; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Digital Strategy; Financial Services Industry; St. Louis; Missouri; United States; Canada
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Cohen, Lauren, Richard Ryffel, Grace Headinger, and Sophia Pan. "Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones." Harvard Business School Case 225-009, July 2024.
  • December 2018
  • Case

Tiantong & Partners: Transforming Litigation Practice in China

By: Ashish Nanda and Lisa Rohrer
Jiang Yong founded Tiantong & Partners in 2002, seeking to radically improve the level of litigation-related services in China. By 2015, Tiantong was the premier Chinese litigation firm with the highest per lawyer revenues. The firm focused exclusively on high-stakes... View Details
Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Lawsuits and Litigation; Internet and the Web; Growth and Development; Strategy; Entrepreneurship; Decision Choices and Conditions; Legal Services Industry; China
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Nanda, Ashish, and Lisa Rohrer. "Tiantong & Partners: Transforming Litigation Practice in China." Harvard Business School Case 719-457, December 2018.
  • December 12, 2009
  • Other Article

The Transformation of India: Incumbent Control, Reforms, and Newcomers

By: Laura Alfaro and Anusha Chari
What microeconomic forces drove the structural transformation of India's economy in recent decades? This column studies firm-level data and portrays a dynamic economy driven by the growth of private and foreign firms. But the Indian economy did not go through an... View Details
Keywords: Transformation; Microeconomics; India
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Alfaro, Laura, and Anusha Chari. "The Transformation of India: Incumbent Control, Reforms, and Newcomers." Vox, CEPR Policy Portal (December 12, 2009).
  • July 1995 (Revised December 1996)
  • Background Note

Process of Creative Destruction, The: Business Transformation

By: Richard L. Nolan
Keywords: Creativity; Transformation
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Nolan, Richard L. "Process of Creative Destruction, The: Business Transformation." Harvard Business School Background Note 196-018, July 1995. (Revised December 1996.)
  • June 2003
  • Case

Ford Argentina: Transforming a Global Industry in a Local Market

By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard
The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details
Keywords: Business Subsidiaries; Financial Crisis; Global Strategy; Technological Innovation; Problems and Challenges; Internet
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Applegate, Lynda M., Ramiro Montealegre, Laureano Berasategui, and Paula Rodriguez Etchard. "Ford Argentina: Transforming a Global Industry in a Local Market." Harvard Business School Case 803-093, June 2003.
  • 01 Aug 2023
  • Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health
  • August 2018
  • Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
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Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
  • 2025
  • Working Paper

Gastrointestinal Endoscopy--Without Cutting In: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
This case history describes how endoscopy transformed the diagnosis of ulcers, cancerous polyps, and other alimentary canal diseases and enabled “minimally invasive” surgeries to treat such diseases. Specifically, we chronicle how: 1) flexible glass fiber endoscopes... View Details
Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Gastrointestinal Endoscopy--Without Cutting In: Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 20-005, July 2019. (Revised January 2025.)
  • February 2019
  • Teaching Note

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen
Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer... View Details
Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Teaching Note 319-093, February 2019.
  • September 2018
  • Case

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen
Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company... View Details
Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Haier in the U.S.: Transforming GE Appliances." Harvard Business School Case 319-044, September 2018.
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • August 1996
  • Background Note

Transformation of Institutional Investment Management, The

By: Jay O. Light
Keywords: Investment; Management
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Light, Jay O. "Transformation of Institutional Investment Management, The." Harvard Business School Background Note 297-019, August 1996.
  • May 2025
  • Case

Christina Bwana: Cultural Transformation at Ubongo

By: Anthony J. Mayo, Letian Zhang, Pippa Tubman Armerding and Temitayo Lawal
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Mayo, Anthony J., Letian Zhang, Pippa Tubman Armerding, and Temitayo Lawal. "Christina Bwana: Cultural Transformation at Ubongo." Harvard Business School Case 425-039, May 2025.
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