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Show Results For
- All HBS Web
(18,912)
- People (22)
- News (8,899)
- Research (4,109)
- Events (100)
- Multimedia (1,456)
- Faculty Publications (1,890)
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- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast... View Details
Keywords: by Laura Linard
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
summaries of the working papers published by Harvard Business School faculty—along with links to the full text of those papers. Here are the five... View Details
Keywords: by Carmen Nobel
- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
reshape how work gets done. The Harvard Business School Faculty Summer Reader 2023Need a book recommendation for your summer vacation? HBS faculty members share their reading lists, which include titles that... View Details
Keywords: by Danielle Kost
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- August 2018
- Case
Garanti Payment Systems: Digital Transformation Strategy (A)
By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
regulations. Dean Donald K. David of Harvard Business School; Merrill Griswold, the President of Massachusetts Investors Trust; and several other prominent industrialists and lawyers mounted a successful... View Details
Keywords: by Spencer E. Ante
- October 2021 (Revised October 2022)
- Case
The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen
By: Suraj Srinivasan and Li-Kuan Ni
In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide... View Details
Keywords: Opioids; Drug; Investors; Shareholder Activism; Investment Activism; Executive Compensation; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Risk Management; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Business and Stakeholder Relations; Legal Liability; Distribution Industry; Health Industry; Pharmaceutical Industry; United States; West Virginia; Tennessee; Ohio; Pennsylvania
Srinivasan, Suraj, and Li-Kuan Ni. "The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen." Harvard Business School Case 122-014, October 2021. (Revised October 2022.)
- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no incentive to change. By developing the first safe, reliable,... View Details
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
at Harvard Business School. The findings, interpretations, and conclusions expressed in this paper are entirely those of the author. They do not necessarily represent View Details
Keywords: by Christian Ketels
- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
regulatory agencies serving the public instead end up advancing the interests of the companies they regulate. The main way companies accomplish... View Details
- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
If average profitability is under pressure in many industries influenced by the Internet, it becomes all the more important for individual companies to set themselves apart from View Details
Keywords: by Michael E. Porter
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
When Transnational Management was first published in 1992, the world was a different place. "The global economy was radically restructuring in the wake of an era of accelerating globalization in View Details
Keywords: by Julia Hanna
- Winter 2018
- Other Article
Conversation: Nancy Koehn, PhD '90: The Harvard Business School professor's new book, Forged in Crisis, takes inspiration from Abraham Lincoln, Frederick Douglass, and Rachel Carson.
By: Nancy F. Koehn
Koehn, Nancy F. "Conversation: Nancy Koehn, PhD '90: The Harvard Business School professor's new book, Forged in Crisis, takes inspiration from Abraham Lincoln, Frederick Douglass, and Rachel Carson." Colloquy: [The Alumni Magazine of the Harvard Graduate School of Arts and Sciences] (Winter 2018).
- October 2008 (Revised November 2009)
- Case
Obama versus Clinton: The YouTube Primary
By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details
Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States
Deighton, John A., and Leora Kornfeld. "Obama versus Clinton: The YouTube Primary." Harvard Business School Case 509-032, October 2008. (Revised November 2009.) (request a courtesy copy.)
- 08 Aug 2005
- Research & Ideas
Decision Rights: Who Gives the Green Light?
How a company decides who is authorized to make what types of decisions can have a profound effect on its business, both in terms of everyday effectiveness and the bottom line. Consider the experience of one... View Details
Keywords: by Peter Jacobs
- 17 Jan 2011
- Research & Ideas
Being the Boss
Nineteen years ago, Harvard Business School professor Linda A. Hill wrote the first edition of her book Becoming a Manager, detailing the experiences of several first-year... View Details
Keywords: by Carmen Nobel
- April 2012
- Case
Introducing iSnack 2.0: The New Vegemite
By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
- 11 Feb 2002
- Research & Ideas
The Quiet Leaderand How to Be One
It sounds almost paradoxical. A quiet leader? Yet quiet leaders—managers who apply modesty, restraint, and tenacity to solve particularly difficult problems—are more common than we think, says Harvard Business School professor Joseph L.... View Details
Keywords: by Martha Lagace
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of View Details