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  • August 2007 (Revised June 2010)
  • Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
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Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)
  • November 2017
  • Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud
This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details
Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark
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Zelleke, Andy, and Emilie Billaud. "Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals." Harvard Business School Case 318-088, November 2017.
  • May 2025
  • Case

Boutiqaat: Influencing Retail in MENA

By: Juan Alcacer and Noor Al Qadhi
Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details
Keywords: Emerging Markets; Digital Strategy; Growth and Development; Beauty and Cosmetics Industry; Retail Industry; Kuwait; Saudi Arabia; Middle East; North Africa
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Alcacer, Juan, and Noor Al Qadhi. "Boutiqaat: Influencing Retail in MENA." Harvard Business School Case 725-462, May 2025.
  • May 2025
  • Case

From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

By: Juan Alcacer and Valentina Tarzijan
As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details
Keywords: Aviation; Airlines; Transportation; Latin America; North America
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Alcacer, Juan, and Valentina Tarzijan. "From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma." Harvard Business School Case 725-453, May 2025.
  • December 2013 (Revised September 2017)
  • Case

Atlanta Schools: Measures to Improve Performance

By: Robert Simons and Natalie Kindred
The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and... View Details
Keywords: Atlanta; Test; Testing; Standardized Test; Standardized Testing; No Child Left Behind; NCLB; Cheating; Performance Pressure; Measurement; Incentives; Atlanta Public Schools; Management; Leadership; Ethics; Performance; Performance Evaluation; Performance Expectations; Risk Management; Education; Education Industry; United States; Georgia (state, US); Atlanta
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Simons, Robert, and Natalie Kindred. "Atlanta Schools: Measures to Improve Performance." Harvard Business School Case 114-001, December 2013. (Revised September 2017.)
  • November 2023 (Revised April 2024)
  • Case

Khanmigo: Revolutionizing Learning with GenAI

By: William A. Sahlman, Allison M. Ciechanover and Emily Grandjean
Already a leader in the edtech space since its 2008 launch, Khan Academy was now one of the first edtech organizations to embrace generative artificial intelligence ("genAI"). In March 2023, Khan Academy began beta testing Khanmigo, a genAI “guide” and tutor built with... View Details
Keywords: Technology Adoption; Leading Change; Entrepreneurship; Risk and Uncertainty; Education; AI and Machine Learning; Corporate Social Responsibility and Impact; Education Industry; Technology Industry; United States; San Francisco
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Sahlman, William A., Allison M. Ciechanover, and Emily Grandjean. "Khanmigo: Revolutionizing Learning with GenAI." Harvard Business School Case 824-059, November 2023. (Revised April 2024.)
  • 07 Feb 2012
  • First Look

First Look: February 7

http://www.hbs.edu/research/pdf/12-064.pdf   Cases & Course MaterialsLinkedIn Corporation Francois Brochet and James WeberHarvard Business School Case 112-006 The purpose of this case is to help students critically View Details
Keywords: Sean Silverthorne
  • July 2019
  • Case

Christmas Inc. (A)

By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from... View Details
Keywords: Costing; Production; Cost; Analysis; Decision Making; Strategy
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Gallani, Susanna, Gregory Sabin, Lexor Adams, and Nicholas Haberling. "Christmas Inc. (A)." Harvard Business School Case 120-009, July 2019.
  • April 2016
  • Teaching Note

Whither the Weather (Company): Forecasting 2016

By: Rosabeth Moss Kanter and Jonathan Cohen
This Note was created for the purpose of aiding classroom instructors in the use of the Harvard Business School case, "Whither the Weather (Company): Forecasting 2016." As chairman and CEO, David Kenny guided the Weather Company's transformation from a cable television... View Details
Keywords: Weather Company; IBM; Digital; Technology; David Kenny; Television; Weather Channel; Legacy Business; Mainstream; Newstream; Reorganization; Acquisitions; Transformation; Information Technology; Television Entertainment; Acquisition; Consolidation; Change; Leadership
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Whither the Weather (Company): Forecasting 2016." Harvard Business School Teaching Note 316-161, April 2016.
  • June 2014
  • Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details
Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States
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Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending." Harvard Business School Brief Case 094-127, May 2009. (Revised December 2009.)
  • March 2009 (Revised November 2009)
  • Case

WL Ross and Plascar

By: C. Fritz Foley and Linnea Meyer
How can distressed investors take advantage of the procedures governing an international bankruptcy? Wilbur L. Ross, chairman and CEO of the private equity firm WL Ross & Co., LLC, has the opportunity to bid for debt and equity claims on Plascar Industria e Comercio... View Details
Keywords: Borrowing and Debt; Private Equity; Insolvency and Bankruptcy; Investment; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries
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Foley, C. Fritz, and Linnea Meyer. "WL Ross and Plascar." Harvard Business School Case 209-091, March 2009. (Revised November 2009.)
  • July 2003 (Revised January 2013)
  • Background Note

Note on Organized Labor in U.S. Public Education

Surveys the history, structure, and activities of the two dominant U.S. teachers unions—the National Education Association (NEA) and the American Federation of Teachers (AFT). The NEA and AFT represent approximately 90% of U.S. public school teachers and have grown... View Details
Keywords: Labor Unions; Education; Education Industry; United States
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Leschly, Stig. "Note on Organized Labor in U.S. Public Education." Harvard Business School Background Note 804-018, July 2003. (Revised January 2013.)

    Silvan Baier

    Silvan Baier is a doctoral student in Organizational Behavior at HBS and the Department of Sociology at Harvard University. He studies how social structures shape and are shaped by the organization, spread, and evaluation of ideas and people. In his research, he... View Details

    • 2011
    • Teaching Note

    UFIDA (D) (TN)

    By: F. Warren McFarlan, Ping He, Xiohua Wu and Lijuan Liu
    This case describes the financing decisions of a software company at difference stages of its development. Started from 1988 as an individual business, along with the "Reform and Open" policy of China, the firm has experienced tremendous growth, and has become a... View Details
    Keywords: Accounting; Computer Software; Emerging Markets; Financial Strategy; IPO; Investments; China; Applications and Software; China
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    McFarlan, F. Warren, Ping He, Xiohua Wu, and Lijuan Liu. "UFIDA (D) (TN)." Tsinghua University Teaching Note, 2011.
    • Teaching Interest

    Overview

    Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
    Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; "Marketing Analytics"; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Technology Industry; Information Technology Industry; Green Technology Industry; Computer Industry; Advertising Industry
    • May 2017 (Revised June 2017)
    • Case

    ATH Technologies (A): Making the Numbers

    By: Robert Simons and Jennifer Packard
    An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) refocusing process, and 5) takeover by new management. At each stage, students must... View Details
    Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Performance Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Performance Evaluation; Medical Devices and Supplies Industry
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    Simons, Robert, and Jennifer Packard. "ATH Technologies (A): Making the Numbers." Harvard Business School Case 117-013, May 2017. (Revised June 2017.)
    • 24 Feb 2016
    • Research & Ideas

    Why It's Best to Take Tests Early in the Day

    Here’s a tip for parents of school-aged children. If your kids must take a standardized test, it’s best to do so either first thing in the morning or right after recess. On average, students perform best on tests at the start of the... View Details
    Keywords: by Carmen Nobel; Education
    • March 2024
    • Supplement

    Madrigal: Conducting a Customer-Base Audit

    By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
    This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
    Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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    Ascarza, Eva, Peter Fader, Bruce G.S. Hardie, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School PowerPoint Supplement 524-068, March 2024.
    • April 2002 (Revised October 2003)
    • Case

    Pension Plan of Bethlehem Steel, 2001, The

    By: Peter Tufano
    Bethlehem Steel's 2001 bankruptcy filing inspires an employee's daughter to evaluate her father's pension plan, weeks after September 11's tragedies exacerbated a weakening U.S. economy and just months before her father planned to retire. Battered equity markets and... View Details
    Keywords: Asset Management; Financial Instruments; Retirement; Steel Industry; United States
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    Tufano, Peter, Zvi Bodie, and Akiko M. Mitsui. "Pension Plan of Bethlehem Steel, 2001, The." Harvard Business School Case 202-088, April 2002. (Revised October 2003.)
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