Publications

SSRN

14 Dec 1999
Research & Ideas

From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation

accompanies the announcement of their largesse. There is little or no incentive to stay involved or to take responsibility for seeing that the contribution is used to reach a goal. However well meaning, many... View Details

Keywords: by Rosabeth Moss Kanter

04 Jun 2012
Research & Ideas

The Business of Life

A few years ago, a colleague at Harvard Business School visited Clayton Christensen's office to talk about leading a values-driven life. "He told me that he had decided against having religion in his life," Christensen recalls, explaining... View Details

Keywords: by Carmen Nobel

2020
Book

Capitalism at Risk: How Business Can Lead

By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine

Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details

Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy

May 2012 (Revised February 2015)
Case

Maersk Line and the Future of Container Shipping

By: Forest Reinhardt, Ramon Casadesus-Masanell and Frederik Nellemann

Keywords: Corporate Social Responsibility; Supply And Demand; Environment; Commodity; Natural Environment; Corporate Social Responsibility and Impact; Competitive Advantage; Shipping Industry

Educators

December 2024 (Revised January 2025)
Case

Balancing Returns and Responsibilities at Raya Partners

By: Arthur Segel, Ephraim Mernick, Derek C. M. van Bever and Olivia Barba

Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant... View Details

Keywords: Factories, Labs, and Plants; Communication Strategy; Private Equity; Job Cuts and Outsourcing; Corporate Social Responsibility and Impact; Environmental Sustainability; Values and Beliefs; Financial Services Industry; Manufacturing Industry; Mexico; Vermont

Educators

July 2025
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding

09 May 2017
What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

misread, and referenced article ever written by a Nobel Laureate economist. And it’s still being argued today. In “A Friedman Doctrine--The Social Responsibility of View Details

Keywords: by James Heskett

May 2015
Teaching Note

Walmart: Segmenting Social Impact

By: Michael E. Porter, Mark R. Kramer and Pamela Sud

This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value. View Details

Keywords: Creating Shared Value; Society; Value Creation; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving

January 2022
Article

Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings

By: Dane Christensen, George Serafeim and Anywhere Sikochi

Despite the rising use of environmental, social, and governance (ESG) ratings, there is substantial disagreement across rating agencies regarding what rating to give to individual firms. As what drives this disagreement is unclear, we examine whether a firm’s ESG... View Details

Keywords: ESG Ratings; Rating Agency Disagreement; ESG Disclosure; Corporate Social Responsibility; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability; Corporate Disclosure

September 1998
Article

The Social Psychology of Family Shareholder Dynamics

By: J. A. Davis and Rita M. Herrara

Keywords: Social Psychology; Business and Shareholder Relations

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

numbers, many of those responsible for social engagement online reached out to key decision makers in the company to try to obtain an ever-larger budget for such efforts.... View Details

Teaching Interest

Managing Social Enterprise (MSE)

This course examines how to create, develop and scale high-performing social enterprises - be they nonprofit, for-profit, or hybrid organizations. Unlike the business world where most stakeholders agree on the definition of success and are driven by market forces,... View Details

Summer 2013
Response

How Caesars Entertainment Is Betting on Sustainability: Response

By: Michael W. Toffel

One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers. This response assesses Caesars Entertainment's CodeGreen scorecard, advocates a more comprehensive environmental assessment to target... View Details

Keywords: Games, Gaming, and Gambling; Entertainment; Energy; Energy Conservation; Buildings and Facilities; Goals and Objectives; Corporate Social Responsibility and Impact; Performance Evaluation; Entertainment and Recreation Industry

2016
Chapter

User-Generated Content and Social Media

By: Michael Luca

This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details

Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media

September–October 2018
Article

The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China

By: Christopher Marquis and Yanhua Bird

Recognizing the need to better understand institutional change processes in authoritarian states, which play an increasingly prominent role in the world economy, we examine the efficacy of civic activism aimed at spurring governmental action concerning the... View Details

Keywords: Civic Activism; Authoritarianism; Regulation; Corporate Sustainability; Environmental Sustainability; Government and Politics; Business and Government Relations; Social Issues; Change; China

Register to Read

April 2005
Article

Partisan Social Happiness

By: Rafael Di Tella and Robert MacCulloch

We use a new approach to study questions in political economy that relies on data on the subjective well-being of a large sample of people living in the OECD over the period 1975-1992. Controlling for the personal characteristics of the respondents, year and country... View Details

Keywords: Political Partisanship; Political Economy; Society; Happiness

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

10 Oct 2005
Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

been published in a new book: Environmental Protection and the Social Responsibility of Firms: Perspectives from Law, Economics, and Business. The coauthors are Bruce L. Hay,... View Details

Keywords: by Manda Salls

Article

Health as a Way of Doing Business

By: Howard Koh, Sara J. Singer and Amy C. Edmondson

For too long, the worlds of business and health have been mired in a checkered, sometimes contentious, history. Millions of deaths worldwide can be attributed to risk factors including tobacco use, alcohol and drug misuse, and suboptimal dietary intake linked to... View Details

Keywords: Health; Corporate Social Responsibility and Impact; Public Opinion