Small States In World Markets - Publications - Faculty & Research

March 2015 (Revised December 2016)
Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred

In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details

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11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

While in India, he was watching the NBA playoffs on his iPhone, very easily, with high resolution," Higgins says. "I was at Disney World with my kids, holding a place View Details

Keywords: by Carmen Nobel; Sports; Financial Services

March 2014 (Revised March 2018)
Case

Red Bull (A)

By: Eric Van den Steen and Carin-Isabel Knoop

Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details

Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States

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12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

hitting best-seller lists lately, and conferences on spirituality and business have been springing up all over the United States and Canada. Web sites dedicated to such topics now pepper the Internet. Even the View Details

Keywords: by Marguerite Rigoglioso

12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

States economy maintained a steady pace in job growth of about 2 percent a year. The US labor force participation rate reflected that, growing robustly for the four decades from 1947 to 1997. Around 2001,... View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

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June 2010 (Revised July 2012)
Supplement

Dubai: Debt, Development, and Crisis (C)

By: Aldo Musacchio, Andrew Christopher Goodman and Claire K. Qureshi

On November 25, 2009, the city state of Dubai stunned markets by announcing that Dubai World, its flagship state holding company, would seek a six month "standstill" on at least $4 billion U.S. dollars of its $26 billion in debt obligations. This case describes Dubai's... View Details

Keywords: Finance; Investment; Emerging Markets; Trade; Insolvency and Bankruptcy; Development Economics; Financial Crisis; State Ownership; Sovereign Finance; Business Strategy; Dubai

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22 Aug 2005
Research & Ideas

Restoring a Global Economy, 1950–1980

The 1950s onwards saw the beginning of the reconstruction of a new global economy. Between 1950 and 1973 the annual real GDP growth of developed market economies averaged around 5 percent. This growth was smooth, with none of the major... View Details

Keywords: by Geoffrey Jones

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

language of thought and expression. It is a language that marketers must learn to speak if they are to understand and connect meaningfully with their customers. Q: How did you become fascinated by deep metaphors? A: We noticed View Details

Keywords: by Martha Lagace; Consumer Products

April 2017 (Revised February 2023)
Case

Helena Rubinstein: Making Up the Modern Woman

By: Geoffrey Jones and Kathy Choi

This case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started... View Details

Keywords: Female Entrepreneur; Brands and Branding; Luxury; Entrepreneurship; Personal Development and Career; Beauty and Cosmetics Industry

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2012
Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski

This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details

Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany

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June 2010 (Revised July 2012)
Case

Dubai: Debt, Development, and Crisis (A)

By: Aldo Musacchio, Andrew Christopher Goodman and Claire K. Qureshi

On November 25, 2009, the city state of Dubai stunned markets by announcing that Dubai World, its flagship state holding company, would seek a six-month "standstill" on at least $4 billion U.S. dollars of its $26 billion in debt obligations. This case describes Dubai's... View Details

Keywords: Accounting; Decision Choices and Conditions; Development Economics; Financial Crisis; Borrowing and Debt; Financial Strategy; State Ownership; Business and Government Relations; Dubai

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31 Jul 2007
First Look

First Look: July 31, 2007

small cell therapy start-up in Cambridge, Mass. If proven successful, Pervasis' product, Vascugel, could change the way vascular disease is treated and have a major impact in a... View Details

Keywords: Martha Lagace

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

products from development to market at an ever more rapid pace." In the following excerpt, Kuemmerle examines two foreign R&D sites created to meet those two needs: a home-base-augmenting site,... View Details

Keywords: by Walter Kuemmerle

19 Sep 2006
First Look

First Look: September 19, 2006

the merino fabric, or should he go the inherently subjective fashion route, given that the technical apparel market in China is virtually nonexistent? Purchase this case:... View Details

Keywords: Sean Silverthorne

January 1989
Case

Benetton S.p.A.

By: Howard H. Stevenson

Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details

Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry

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March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

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November 2018 (Revised February 2023)
Case

Bangladesh: Into the Maelstrom

By: Reshmaan Hussam, Sophus A. Reinert and Namrata Arora

In the fall of 2018, Rohima Begum considered her options as the small island, or “char,” on which her family’s house rested slowly but inescapably eroded into the mighty Brahmaputra River in northern Bangladesh. The country, once unceremoniously dubbed a “basket case”... View Details

Keywords: Climate Change; Adaptation; Environmental Management; Problems and Challenges; Immigration; Bangladesh

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28 Feb 2007
Research & Ideas

Capital Rules: The Tensions of Global Finance

over the course of the 1980s and 1990s. Yet less than a decade after the financial crises that hit emerging markets in the 1990s, that orthodoxy is already in decline and its... View Details

Keywords: by Rawi Abdelal

February 1980 (Revised April 1981)
Case

Poland Spring Bottling Corp.

By: Benson P. Shapiro

Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details

Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States

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