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- Faculty Publications (90)
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- All HBS Web (371)
- Faculty Publications (90)
- 01 Jun 2022
- News
Case Study: Glass Half Full
example, eating establishments (there’s brand value for bars and restaurants to promote sustainable glassware to ESG-conscious patrons), gifting services (many now provide platforms where Neutrall can maintain its brand and get end-user... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes, and online View Details
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
was a senior partner for more than 25 years before selling the firm to Credit Suisse First Boston in 1998. At Garantia and later at GP Investimentos, Lemann invested in management talent and diverse acquisitions, including a retail chain,... View Details
- 13 Jul 2010
- First Look
First Look: July 13
radical or not. While greater market share promotes adoption of all types of business process innovations, this effect is outweighed by additional co-invention and coordination costs whenever a technological advance address strategically... View Details
Keywords: Martha Lagace
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen who operated as middlemen... View Details
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
Tracy E. Kwiker (MBA 1995) arrived in Seattle three and a half years ago when she was promoted to manage store operations for a Toys “R” Us region in the Pacific Northwest. Eager to establish contacts in her new community, Kwiker began... View Details
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
and incentives—whether organizations promoted and rewarded employees based on performance and tried to keep the best performers from quitting. To collect the data, the researchers hired teams of MBA students who could interview managers... View Details
Keywords: by Carmen Nobel
- 25 Mar 2014
- First Look
First Look: March 25
Charter School Facilities Fund (CACSFF) and Chairman, CEO, and Co-Founder of Canyon Capital Realty Advisors, found himself at a loss for words. Turner was in the midst of raising capital for the CACSFF, a vehicle designed to promote the... View Details
Keywords: Sean Silverthorne
- 01 Jun 2013
- News
Brick by Brick
Jørgen Knudstorp, just 35 years old when Kjeld promoted him from director of strategic development to CEO in 2004. Knudstorp's slow-it-down approach of managing cash carefully, focusing on core products, and reducing product complexity... View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
largest producer of pet foods, to join forces to create the Pets for People program, which aims to increase pet adoptions and thereby save thousands of animals that would otherwise have been euthanized for lack of homes. A common objective, in this case the View Details
Keywords: by James Austin
- 01 Feb 1999
- News
Fred Lazarus: Art Work at the Office
Lazarus puts it, that have characterized his career. He enrolled at HBS directly out of Claremont McKenna College in Claremont, California, with plans of going into retailing. "Business school convinced me that retailing was not what I... View Details
Keywords: Jeffrey Lazar
- 01 Jun 2015
- News
Alumni Take Action to Improve US Competitiveness
company Long-Stanton and a 2013 Advanced Leadership Fellow at Harvard, has been promoting competitiveness-based ideas to improve the regional economy. During the past 18 months, he’s given dozens of talks about US competitiveness to state... View Details
- 01 Apr 1997
- News
Facing the Music
actually released in 1995. The year brought no major new musical genre to generate album sales the way rap and alternative rock had in previous years. "Product returns from financially pinched retailers were very heavy last year,... View Details
Keywords: Marguerite Rigoglioso
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- 01 Sep 2010
- News
Fair Trade
status-symbol luxuries, like expensive watches or designer jeans. Why do consumers pay so much for products whose ingredients are well known to represent only a small proportion of the retail price? Beauty is certainly, as one recent... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
that allow for unlimited shelf space and access to whatever products we want, whenever we want them—and if technologies make it cheaper to produce these goods—then demand will shift to the tail of the demand curve. His suggestion was that View Details
- 10 Aug 2021
- Blog Post
Meet the Health & Wellness Club
that the market will continue to grow in leaps and bounds in the coming years. We hope to serve as a conduit for business school students and partners looking to create positive change in the industry in the years ahead. Opportunities for Employers The Health &... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
geographically insulate their trades from the broader commerce, creating in effect two circuits. Yet the professionals also promote specific practices of trade within their circuit to help them distinguish their own pursuit from an... View Details
Keywords: Sean Silverthorne
- 01 Jul 2021
- Office Hours
Readers Ask: Which Companies Are Transforming Work?
compensation, how can managers motivate and promote freelancers? "Managers can motivate part-timers or gig workers in several ways. The first is to make them feel fully included in the group. The second is to structure the work carefully... View Details
- 07 Dec 2010
- First Look
First Look: Dec. 7
(EV) reporting by firms with life insurance operations to assess the impact of unregulated financial reporting on transparency and to examine the institutional characteristics that promote unregulated reporting. Under EV accounting the... View Details
Keywords: Sean Silverthorne