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- All HBS Web (375)
- Faculty Publications (95)
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A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen who operated as middlemen... View Details
- 01 Jun 2013
- News
Brick by Brick
Jørgen Knudstorp, just 35 years old when Kjeld promoted him from director of strategic development to CEO in 2004. Knudstorp's slow-it-down approach of managing cash carefully, focusing on core products, and reducing product complexity... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
professionals can make and investments that only the firm can make, while at the same time minimizing distortions in decisions that either party could make (e.g., promotion and marketing of professionals' services, price setting, choice... View Details
Keywords: Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
and incentives—whether organizations promoted and rewarded employees based on performance and tried to keep the best performers from quitting. To collect the data, the researchers hired teams of MBA students who could interview managers... View Details
Keywords: by Carmen Nobel
- 14 Oct 2014
- First Look
First Look: October 14
Would the album be able to find a large enough audience even without traditional promotional activities? And would there be any adverse reactions, for instance from traditional music retailers refusing to... View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Fair Trade
status-symbol luxuries, like expensive watches or designer jeans. Why do consumers pay so much for products whose ingredients are well known to represent only a small proportion of the retail price? Beauty is certainly, as one recent... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- 01 Jun 2015
- News
Alumni Take Action to Improve US Competitiveness
company Long-Stanton and a 2013 Advanced Leadership Fellow at Harvard, has been promoting competitiveness-based ideas to improve the regional economy. During the past 18 months, he’s given dozens of talks about US competitiveness to state... View Details
- 10 Aug 2021
- Blog Post
Meet the Health & Wellness Club
that the market will continue to grow in leaps and bounds in the coming years. We hope to serve as a conduit for business school students and partners looking to create positive change in the industry in the years ahead. Opportunities for Employers The Health &... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
expressions of gratitude with another positive-valence emotion: excitement. We show that expressing gratitude promotes self-interested behavior compared to expressing excitement or neutral emotion. In Study 4, we find that gratitude... View Details
Keywords: Sean Silverthorne
- 23 Oct 2019
- News
A Bid for the Future
When Stephen Moret (MBA 2001) first read of Amazon’s search for a second headquarters in the Wall Street Journal, he was certain the newspaper had made a typo. The online retailer couldn’t be talking about creating 50,000 jobs. Moret’s... View Details
- 01 Jul 2021
- Office Hours
Readers Ask: Which Companies Are Transforming Work?
compensation, how can managers motivate and promote freelancers? "Managers can motivate part-timers or gig workers in several ways. The first is to make them feel fully included in the group. The second is to structure the work carefully... View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
largest producer of pet foods, to join forces to create the Pets for People program, which aims to increase pet adoptions and thereby save thousands of animals that would otherwise have been euthanized for lack of homes. A common objective, in this case the View Details
Keywords: by James Austin
- 01 Feb 1999
- News
Fred Lazarus: Art Work at the Office
Lazarus puts it, that have characterized his career. He enrolled at HBS directly out of Claremont McKenna College in Claremont, California, with plans of going into retailing. "Business school convinced me that retailing was not what I... View Details
Keywords: Jeffrey Lazar
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail... View Details
Keywords: Dina Gerdeman
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think... View Details
- 29 Apr 2021
- News
Equal Partner
Aditya articulated her concerns about the state of entrepreneurship and investing and the role she might be able to play remedying that from inside a VC firm, her mentor interjected: “Why not take your own path?” Aditya had long been committed to View Details
- 16 Jul 2018
- Blog Post
3 Key Take-a-Ways From My Summer at Zalando
geographies it covers. 3. Zalando Lounge Campaign and Content Production Tour Zalando Lounge is Zalando’s shopping club. With +15M registered members, it offers daily sales promotions of fashion and lifestyle products. Once a week,... View Details
Keywords: Consumer Products / Retail
- 13 Jul 2010
- First Look
First Look: July 13
radical or not. While greater market share promotes adoption of all types of business process innovations, this effect is outweighed by additional co-invention and coordination costs whenever a technological advance address strategically... View Details
Keywords: Martha Lagace