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      • Faculty Publications  (529)

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      • May 2013
      • Article

      Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning

      By: Neeru Paharia, Kathleen Vohs and Rohit Deshpandé
      The present research investigated the dual role of cognition as either an enabler of moral reasoning or self-interested motivated reasoning for endorsing sweatshop labor. Experiment 1A showed motivated reasoning: participants were more likely to endorse the use of... View Details
      Keywords: Moral Sensibility; Motivation and Incentives; Working Conditions; Cognition and Thinking
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      Paharia, Neeru, Kathleen Vohs, and Rohit Deshpandé. "Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning." Organizational Behavior and Human Decision Processes 121, no. 1 (May 2013): 81–88.
      • 2017
      • Working Paper

      Innovation, Reallocation and Growth

      By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr
      We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details
      Keywords: Entry; Growth; Industrial Policy; Innovation; R&D; Reallocation; Selection; Business Ventures; Resource Allocation; Performance Productivity; Policy; Research and Development; Innovation and Invention; Growth and Development; United States
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      Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr. "Innovation, Reallocation and Growth." Harvard Business School Working Paper, No. 13-088, April 2013. (Revised November 2017. NBER Working Paper Series, No. 18993, April 2013)
      • April 2013
      • Case

      Managing with Analytics at Procter & Gamble

      By: Thomas H. Davenport, Marco Iansiti and Alain Serels
      Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details
      Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter & Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America
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      Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
      • April 2013
      • Article

      In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

      By: Elie Ofek and Jill Avery
      The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
      Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
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      Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
      • March 2013
      • Case

      An Entrepreneur's New Product Development Journey

      By: Elie Ofek
      This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
      Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
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      Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
      • 2013
      • Working Paper

      Entrepreneurs, Firms and Global Wealth since 1850

      By: G. Jones
      This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently... View Details
      Keywords: Institutional Change; Political Economy; Emerging Economies; Developing Countries; Industrial Development; Culture; Human Capital; Economic History; History; Wealth and Poverty; Business History; Emerging Markets; Globalization; Developing Countries and Economies; Manufacturing Industry; Mining Industry; Service Industry; Latin America; Asia; North and Central America; Africa; South America; Europe
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      Jones, G. "Entrepreneurs, Firms and Global Wealth since 1850." Harvard Business School Working Paper, No. 13-076, March 2013.
      • March 2013
      • Article

      Misvaluing Innovation

      By: Lauren Cohen, Karl Diether and Christopher Malloy
      We demonstrate that a firm's ability to innovate is predictable, persistent, and relatively simple to compute, and yet the stock market ignores the implications of past successes when valuing future innovation. We show that two firms that invest the exact same in... View Details
      Keywords: Innovation; Return Predictability; R&D; Information; Forecasting and Prediction; Research and Development; Innovation and Invention
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      Cohen, Lauren, Karl Diether, and Christopher Malloy. "Misvaluing Innovation." Review of Financial Studies 26, no. 3 (March 2013): 635–666.
      • March–April 2013
      • Article

      Unlocking Innovation Through Business Experimentation

      By: Stefan Thomke
      There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
      Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
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      Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
      • 2013
      • Dictionary Entry

      Technology and Innovation Management

      By: Elizabeth J. Altman, Frank Nagle and Michael L. Tushman
      The goal of this annotated bibliography on technology and innovation is to organize and present the most important literature relevant to a scholar seeking to understand and advance the field. It includes articles that are highly-cited and foundational pieces, as well... View Details
      Keywords: Technology; Technological Change; Innovation Streams; Organizational Evolution; Executive Leadership; Organizational Architecture; Information Technology; Technological Innovation; Innovation and Management; Organizational Change and Adaptation; Leadership; Organizational Design
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      Altman, Elizabeth J., Frank Nagle, and Michael L. Tushman. "Technology and Innovation Management." In Oxford Bibliographies: Management, edited by Ricky W. Griffin. New York: Oxford University Press, 2013. Electronic.
      • January 2013 (Revised August 2013)
      • Case

      First Solar: CFRA's Accounting Quality Concerns

      By: Suraj Srinivasan and Ian McKown Cornell
      The case relates to accounting quality analysis conducted by the leading research firm Center for Financial Research and Analysis (CFRA) on companies in the solar industry with a focus on First Solar Inc. In 2009, CFRA was concerned that First Solar, like much of the... View Details
      Keywords: Accounting; Accounting Quality; Financial Accounting; Financial Statement Analysis; Accounting Fraud; Accounting Red Flags; Accounting Scandal; Risk and Uncertainty; Quality; Earnings Management; Valuation; Crime and Corruption; Financial Statements; Energy Sources; Green Technology Industry; Accounting Industry; Energy Industry
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      Srinivasan, Suraj, and Ian McKown Cornell. "First Solar: CFRA's Accounting Quality Concerns." Harvard Business School Case 113-044, January 2013. (Revised August 2013.)
      • Article

      When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

      By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
      In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
      Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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      Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
      • 2012
      • Working Paper

      Modularity and Organizations

      By: Carliss Y. Baldwin
      Modularity describes the degree to which a complex system can be broken apart into subunits (modules) that can be recombined in various ways. Modularity is important for organizations and the economy because the boundaries of organizational units and corporations are... View Details
      Keywords: Complex Systems; Information Hiding; Loosely-coupled Systems; Mirroring; Mirroring Hypothesis; Modules; Modularity; Near-decomposable Systems; Product Architecture; Option Value; Organizational Design; Complexity
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      Baldwin, Carliss Y. "Modularity and Organizations." Harvard Business School Working Paper, No. 13-046, November 2012. (To appear in the Elsevier International Encyclopedia of the Social and Behavioral Sciences, 2nd edition; available on request to the author.)
      • November 2012
      • Case

      The Universalization of L'Oréal

      By: Rajiv Lal and Carin-Isabel Knoop
      In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its... View Details
      Keywords: Retailing; Marketing; Cosmetics Industry; L'Oreal; India; R&D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East
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      Lal, Rajiv, and Carin-Isabel Knoop. "The Universalization of L'Oréal." Harvard Business School Case 513-001, November 2012.
      • November 2012
      • Case

      CSIRO: The Light Metals Flagship Decision

      By: Willy Shih, Margaret P. Pierson and Dawn Lau
      This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details
      Keywords: R&D; Basic Research; Government-funded Research; Public Goods; Extractive Industries; Metals; Metals Processing; Decision Choices and Conditions; Decisions; Globalized Markets and Industries; Growth and Development; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Technology Adoption; Technology Platform; Manufacturing Industry; Mining Industry; Oceania; Australia
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      Shih, Willy, Margaret P. Pierson, and Dawn Lau. "CSIRO: The Light Metals Flagship Decision." Harvard Business School Case 613-029, November 2012.
      • November 2012
      • Article

      Does Management Really Work?

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      HBR's 90th anniversary is a sensible time to revisit a basic question: Are organizations more likely to succeed if they adopt good management practices? The answer may seem obvious to most HBR readers, but these three economists cast their net much wider than that. In... View Details
      Keywords: Best Practices; Consulting Firms; Corporations; Cost Control; Employee Training; Executive Ability (Management); Executives—training Of; Hospitals—administration; Industrial Management—research; Productivity Incentives; School Management Teams; Work Environment; Management; Research
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      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Management Really Work?" Harvard Business Review 90, no. 11 (November 2012).
      • October 2012
      • Case

      Designing a Culture of Collaboration at Lake Nona Medical City

      By: Amy C. Edmondson, Sydney Ribot and Tiona Zuzul
      Describes Lake Nona, a 7,000-acre residential and research cluster in central Florida, and its process and innovation culture, and Lake Nona Institute, the organization behind the planning and governance of this new eco-friendly community. Emphasis is placed on the... View Details
      Keywords: Collaboration; Innovation; Health Care; Real Estate; Entrepreneurship; Collaborative Innovation and Invention; Governance; Real Estate Industry; Florida
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      Edmondson, Amy C., Sydney Ribot, and Tiona Zuzul. "Designing a Culture of Collaboration at Lake Nona Medical City." Harvard Business School Case 613-022, October 2012.
      • 2012
      • Book

      Producing Prosperity: Why America Needs a Manufacturing Renaissance

      By: Gary P. Pisano and Willy Shih
      For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once... View Details
      Keywords: Job Cuts and Outsourcing; Production; Competitive Advantage; Transformation; Innovation and Invention; Manufacturing Industry; United States
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      Pisano, Gary P., and Willy Shih. Producing Prosperity: Why America Needs a Manufacturing Renaissance. Boston, MA: Harvard Business Review Press, 2012.
      • October 2012
      • Case

      Microsoft Office 2007 (Abridged)

      By: Marco Iansiti and Bianca Buccitelli
      A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
      Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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      Iansiti, Marco, and Bianca Buccitelli. "Microsoft Office 2007 (Abridged)." Harvard Business School Case 613-061, October 2012.
      • Article

      Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

      By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
      A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
      Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software
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      MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
      • September 2012 (Revised November 2014)
      • Case

      Cialis Lifecycle Management: Lilly's BPH Dilemma

      By: Elie Ofek and Natalie Kindred
      How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
      Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States
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      Ofek, Elie, and Natalie Kindred. "Cialis Lifecycle Management: Lilly's BPH Dilemma." Harvard Business School Case 513-005, September 2012. (Revised November 2014.)
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