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Publications

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    • All HBS Web  (1,409)
      • Faculty Publications  (357)

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      • 2009
      • Working Paper

      Principles that Matter: Sustaining Software Innovation from the Client to the Web

      By: Marco Iansiti
      Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
      Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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      Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
      • April 2009
      • Case

      Supply Chain Optimization at Hugo Boss (A)

      By: Ananth Raman, Nicole DeHoratius and Zahra Kanji
      We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details
      Keywords: Order Taking and Fulfillment; Logistics; Supply Chain Management; Performance Evaluation; Sales; Apparel and Accessories Industry; Retail Industry; Europe
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      Raman, Ananth, Nicole DeHoratius, and Zahra Kanji. "Supply Chain Optimization at Hugo Boss (A)." Harvard Business School Case 609-029, April 2009.
      • March 2009 (Revised November 2021)
      • Case

      The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?

      By: Juan Alcacer, David J. Collis and Mary Furey
      Soon after Robert Iger took over as CEO of the Walt Disney Company in late 2005, he turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for producing hits such as Toy Story and Finding Nemo. Disney's own... View Details
      Keywords: Mergers and Acquisitions; Decision Making; Animation Entertainment; Film Entertainment; Contracts; Distribution; Partners and Partnerships; Vertical Integration; Motion Pictures and Video Industry
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      Alcacer, Juan, David J. Collis, and Mary Furey. "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" Harvard Business School Case 709-462, March 2009. (Revised November 2021.)
      • January 2009
      • Case

      VOSS Artesian Water from Norway

      By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
      VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
      Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
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      Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
      • January 2009
      • Teaching Note

      Biocon: Launching a New Cancer Drug in India (TN)

      By: Sunil Gupta and Das Narayandas
      Teaching Note for [508026]. View Details
      Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India
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      Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India (TN)." Harvard Business School Teaching Note 509-039, January 2009.
      • November 2008 (Revised February 2009)
      • Case

      Omron: Sensing Society

      By: Rosabeth M. Kanter and Ethan S Bernstein
      "Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details
      Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry
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      Kanter, Rosabeth M., and Ethan S Bernstein. "Omron: Sensing Society." Harvard Business School Case 309-066, November 2008. (Revised February 2009.)
      • July – August 2008
      • Article

      Should You Invest in the Long Tail?

      By: Anita Elberse
      The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
      Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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      Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
      • June 2008 (Revised October 2008)
      • Case

      AREVA T&D

      By: Ananth Raman, Vincent Marie Dessain, Ane Damgaard Jensen and Gudrun Urfalino Kristinsdottir
      The case explores the rapid and highly effective turnaround at AREVA's transmission and distribution (T and D) business by focusing on the division's operations. The division was struggling in 2004 when newly-appointed CEO Philippe Guillemot and his team improved... View Details
      Keywords: Business Divisions; Customer Focus and Relationships; Product Development; Organizational Change and Adaptation; Performance Improvement; Environmental Sustainability
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      Raman, Ananth, Vincent Marie Dessain, Ane Damgaard Jensen, and Gudrun Urfalino Kristinsdottir. "AREVA T&D." Harvard Business School Case 608-174, June 2008. (Revised October 2008.)
      • 2008
      • Working Paper

      Investable Tax Credits: The Case of the Low Income Housing Tax Credit

      By: Mihir A. Desai, Dhammika Dharmapala and Monica Singhal
      The Low Income Housing Tax Credit (LIHTC) represents a novel tax expenditure program that employs "investable" tax credits to spur production of low-income rental housing. While it has grown into the largest source of new affordable housing in the U.S. and its... View Details
      Keywords: Investment; Governing Rules, Regulations, and Reforms; Taxation; Housing; Renting or Rental; United States
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      Desai, Mihir A., Dhammika Dharmapala, and Monica Singhal. "Investable Tax Credits: The Case of the Low Income Housing Tax Credit." NBER Working Paper Series, No. 14149, June 2008.
      • April 2008 (Revised May 2012)
      • Case

      Ti-Tech (A)

      By: Benson P. Shapiro, John T. Gourville and Craig E. Cline
      This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
      Keywords: Decision Choices and Conditions; Metals and Minerals; Order Taking and Fulfillment; Supply Chain Management; Performance Capacity; Industrial Products Industry; Industrial Products Industry
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      Shapiro, Benson P., John T. Gourville, and Craig E. Cline. "Ti-Tech (A)." Harvard Business School Case 508-095, April 2008. (Revised May 2012.)
      • April 2008
      • Supplement

      Ti-Tech (B)

      By: Benson P. Shapiro and John T. Gourville
      This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
      Keywords: Decisions; Order Taking and Fulfillment; Production; Performance Capacity; Marketing Strategy; Bids and Bidding; Industrial Products Industry; Industrial Products Industry; United States
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      Shapiro, Benson P., and John T. Gourville. "Ti-Tech (B)." Harvard Business School Supplement 508-096, April 2008.
      • April 2008
      • Case

      Four Products: Predicting Diffusion (2008)

      By: John T. Gourville
      An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
      • March 2008
      • Case

      Cambrian House

      By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
      Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details
      Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet
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      Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Cambrian House." Harvard Business School Case 608-016, March 2008.
      • 2008
      • Working Paper

      Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

      By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
      A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
      Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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      MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
      • February 2008
      • Teaching Note

      DermaCare: Zapping Zits Directly (TN)

      By: Richard G. Hamermesh
      Teaching Note for [808064]. View Details
      Keywords: Product Development; Innovation and Invention; Health Care and Treatment; Financing and Loans; Venture Capital; Advertising; Distribution; Health Industry
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      Hamermesh, Richard G. "DermaCare: Zapping Zits Directly (TN)." Harvard Business School Teaching Note 808-122, February 2008.
      • December 2007
      • Article

      Learning to Live with Governments: Unilever in India and Turkey, 1950-1980

      By: G. Jones
      A noteworthy characteristic of the contemporary global economy is the uneven distribution of world foreign direct investment (FDI). In 2007 three-quarters of world FDI was located in developed countries. The residual was concentrated in a small number of emerging... View Details
      Keywords: Developing Countries and Economies; Ethics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Community Relations; Business and Government Relations; Consumer Products Industry; India; Turkey
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      Jones, G. "Learning to Live with Governments: Unilever in India and Turkey, 1950-1980." Entreprises et histoire 49 (December 2007).
      • November 2007 (Revised April 2008)
      • Case

      Russian Standard

      By: Rohit Deshpande and Seth Schulman
      In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details
      Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States
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      Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
      • October 2007 (Revised December 2007)
      • Case

      TiVo 2007: DVRs and Beyond

      By: David B. Yoffie and Michael Slind
      Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
      Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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      Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
      • September 2007 (Revised October 2010)
      • Case

      DermaCare: Zapping Zits Directly

      By: Richard G. Hamermesh and Lauren Barley
      DermaCare has developed an innovative new product for the treatment of acne that they hope to sell to consumers via direct-response television. The unconventional nature of the product and its distribution has led the company to seek angel financing. The Silicon Valley... View Details
      Keywords: Decision Choices and Conditions; Venture Capital; Investment; Innovation and Invention; Product; California
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      Hamermesh, Richard G., and Lauren Barley. "DermaCare: Zapping Zits Directly." Harvard Business School Case 808-064, September 2007. (Revised October 2010.)
      • August 2007 (Revised November 2010)
      • Case

      Grand Central Publishing

      By: Anita Elberse
      In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details
      Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry
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      Elberse, Anita. "Grand Central Publishing." Harvard Business School Case 508-036, August 2007. (Revised November 2010.)
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