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- All HBS Web
(1,982)
- People (1)
- News (500)
- Research (1,116)
- Events (12)
- Multimedia (7)
- Faculty Publications (525)
- November 2021 (Revised December 2022)
- Case
Babban Gona: Great Farm
By: Kristin Fabbe, Tarun Khanna, Caroline M. Elkins, Zeke Gillman, Eleni Kyrkopoulou and Thomaz Teodorovicz
In 2020, Babban Gona was one of the world’s largest farming operations with over 140,000 acres of maize farms, an area over ten times as large as Manhattan, and over 80,000 member-farmers in Nigeria. According to the company, the average Nigerian farmer’s net income... View Details
Keywords: Growth and Development Strategy; Entrepreneurship; Business and Stakeholder Relations; Value Creation; Agribusiness; Capital Budgeting; Agriculture and Agribusiness Industry; Nigeria; Africa
Fabbe, Kristin, Tarun Khanna, Caroline M. Elkins, Zeke Gillman, Eleni Kyrkopoulou, and Thomaz Teodorovicz. "Babban Gona: Great Farm." Harvard Business School Case 722-027, November 2021. (Revised December 2022.)
- 10 Jul 2017
- News
Holistic care teams can finally revolutionize healthcare
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- May 2013
- Teaching Note
Coca-Cola: Residual Income Valuation
By: Suraj Srinivasan and Edward J. Riedl
Teaching note for a case of the same title that introduces students to the residual income (also known as the abnormal earnings) valuation model using the firm Coca-Cola. Students are provided with the primary financial statements (through fiscal 2010) and forecast... View Details
Kevin P. Mohan
Kevin P. Mohan joined the Negotiation unit at Harvard Business School in 2012. He teaches Negotiation and Deals in the MBA program, in the Owners, Presidents, and Managers program, and in a number of other Executive Education programs at Harvard. He also... View Details
- 15 Oct 2012
- News
Skimming Your Way to 'Extreme Productivity'
- 05 Sep 2016
- News
3 Reasons Why Trump Needs to Start an Advertising Blitz
- September 2020 (Revised January 2021)
- Case
Comviva: Exploring New Frontiers (A)
By: Dante Roscini and Mahima Rao-Kachroo
Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and... View Details
Keywords: Internet and the Web; Acquisition; Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; India; South Asia
Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
- Web
Class Profile - MBA
standards which allow students to self-identify their ethnicity and race, with the option to select more than one race and/or ethnicity. The racial and ethnic categories listed here reflect those included in our application process, per... View Details
- August 2022 (Revised June 2024)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
- 2023
- Working Paper
The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through
By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
Behavioral interventions often focus on reducing friction to encourage behavior change. In
contrast, we provide evidence that adding friction can promote long-term behavior change when
behaviors involve repeated costly efforts over longer time horizons. In... View Details
Dykstra, Holly, Shibeal O'Flaherty, and A.V. Whillans. "The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through." Harvard Business School Working Paper, No. 24-020, October 2023.
- 2024
- Working Paper
Hidden Alpha
By: Manuel Amman, Alexander Cochardt, Lauren Cohen and Stephan Heller
This paper documents the central role of hidden connections between fund managers and firm officers in financial markets, drawing on an extensive dataset of over 100 thousand manually identified Facebook profiles and their 35 million Facebook friends. Our findings... View Details
Amman, Manuel, Alexander Cochardt, Lauren Cohen, and Stephan Heller. "Hidden Alpha." Working Paper, 2024. (Winner of the 2022 Chicago Quantitative Alliance Academic Paper Competition. First Prize presented by Chicago Quantitative Alliance. Winner of the Institute for Quantitative Investment Research (INQUIRE) Grant, 2023.)
- March 2006 (Revised April 2015)
- Case
China: To Float or Not To Float? (B)- Timeline of Changes Relevant to the Chinese Renminbi
By: Laura Alfaro and Rafael M. Di Tella
On July 21, 2005 China revalued its decade-long quasi-fixed exchange rate of approximately 8.28 yuan per U.S. dollar by 2.1% to 8.11% and, at the same time, introduced a more market-based exchange rate system. Many analysts and economists were disappointed with what... View Details
Keywords: Currency; Exchange Rate; China; Macroeconomics; Trade; Currency Exchange Rate; Governance Controls; Policy; China; United States
Alfaro, Laura, and Rafael M. Di Tella. "China: To Float or Not To Float? (B)- Timeline of Changes Relevant to the Chinese Renminbi." Harvard Business School Case 706-022, March 2006. (Revised April 2015.)
- July 2001 (Revised June 2005)
- Case
Japan: Beyond the Bubble
By: Richard H.K. Vietor and Rebecca Evans
By the summer of 2001, Japan's economy had been generally stagnant for nearly 10 years--since the collapse of the bubble economy in 1990-91. The development strategy that drove the nation during earlier decades was fulfilled, and by 1989 Japan's GDP per capita exceeded... View Details
Keywords: History; Strategy; Development Economics; Economic Slowdown and Stagnation; Macroeconomics; Japan
Vietor, Richard H.K., and Rebecca Evans. "Japan: Beyond the Bubble." Harvard Business School Case 702-004, July 2001. (Revised June 2005.)
- 16 Jun 2014
- News
Former Medtronic CEO Shares Perspective On Covidien Acquisition
- March 1997 (Revised April 1998)
- Case
Amazon.com (A)
Jeff Bezos, the founder and CEO of Amazon.com, an Internet-based bookseller, has created one of the most successful ventures for electronic commerce on the Web. With revenue growing at a pace of 30% per month, Bezos attributes the success of Amazon.com to its value... View Details
Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (A)." Harvard Business School Case 897-128, March 1997. (Revised April 1998.)
- January 2013
- Supplement
The Great East Japan Earthquake (E): Yamato Transport's Response
By: Hirotaka Takeuchi, Leonard Kosinski, Christina Royce, Anna Stetsovskaya and Evgeny Vasilyev
CEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the... View Details
Keywords: Japan; Earthquake; Yamato Transport Company; Natural Disasters; Business and Shareholder Relations; Philanthropy and Charitable Giving; Transportation Industry; Japan
Takeuchi, Hirotaka, Leonard Kosinski, Christina Royce, Anna Stetsovskaya, and Evgeny Vasilyev. "The Great East Japan Earthquake (E): Yamato Transport's Response." Harvard Business School Supplement 713-442, January 2013.