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  • 21 Oct 2022
  • Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details
Keywords: by Scott Van Voorhis
  • September–October 2017
  • Article

Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

By: Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana
This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into... View Details
Keywords: Community; Cultural Beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture
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Dimitriadis, Stefan, Matthew Lee, Lakshmi Ramarajan, and Julie Battilana. "Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures." Organization Science 28, no. 5 (September–October 2017): 819–839.
  • April–May 2012
  • Article

Resources or Power? Implications of Social Networks on Compensation and Firm Performance

By: Joanne Horton, Yuval Millo and George Serafeim
Using a sample of 4,278 listed UK firms, we construct a social network of directorship-interlocks that comprises 31,495 directors. We use social capital theory and techniques developed in social network analysis to measure a director's connectedness and investigate... View Details
Keywords: Power and Influence; Social and Collaborative Networks; Compensation and Benefits; Performance; Relationships; Resource Allocation; United Kingdom
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Horton, Joanne, Yuval Millo, and George Serafeim. "Resources or Power? Implications of Social Networks on Compensation and Firm Performance." Journal of Business Finance & Accounting 39, nos. 3-4 (April–May 2012): 399–426.
  • July 2017 (Revised September 2017)
  • Case

Donald Trump Calls Carrier Corporation

By: Andy Zelleke and Brian Tilley
This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
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Zelleke, Andy, and Brian Tilley. "Donald Trump Calls Carrier Corporation." Harvard Business School Case 318-030, July 2017. (Revised September 2017.)
  • June 2024 (Revised June 2025)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised June 2025.)
  • March 2017
  • Article

Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital

By: Y. Sekou Bermiss, Benjamin J. Hallen, Rory McDonald and Emily Cox Pahnke
This paper investigates the social context of entrepreneurship in organizational sectors. Prior research suggests that firm foundings are driven by collective patterns of activity—that is, by patterns of prior foundings—including support from related markets as well as... View Details
Keywords: Signals; Social Salience; Venture Capital; Higher Education; Organizations; Entrepreneurship; Investment
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Bermiss, Y. Sekou, Benjamin J. Hallen, Rory McDonald, and Emily Cox Pahnke. "Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital." Strategic Management Journal 38, no. 3 (March 2017): 545–565.
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
  • June 2019
  • Article

Learning From Mum: Cross-National Evidence Linking Maternal Employment and Adult Children’s Outcomes

By: Kathleen L. McGinn, Mayra Ruiz Castro and Elizabeth Long Lingo
Analyses relying on two international surveys from over 100,000 men and women across 29 countries explore the relationship between maternal employment and adult daughters’ and sons’ employment and domestic outcomes. In the employment sphere, adult daughters, but not... View Details
Keywords: Female Labor Force Participation; Gender Attitudes; Household Labor; Maternal Employment; Social Class; Social Learning Theory; Social Mobility; Employment; Gender; Attitudes; Household; Labor; Learning; Outcome or Result
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McGinn, Kathleen L., Mayra Ruiz Castro, and Elizabeth Long Lingo. "Learning From Mum: Cross-National Evidence Linking Maternal Employment and Adult Children’s Outcomes." Work, Employment and Society 33, no. 3 (June 2019): 374–400.
  • April 6, 2011
  • Blog Post

Boost Power Through Body Language

By: Amy Cuddy
Keywords: Nonverbal Behavior; Power; Influence; Hormones; Nonverbal Communication; Behavior; Power and Influence
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Cuddy, Amy. "Boost Power Through Body Language." Harvard Business Review Blogs (April 6, 2011). (Video.) http://blogs.hbr.org/2011/04/boost-power-through-body-langu/.
  • October 28, 2012
  • Editorial

Act Powerful, Be Powerful

By: Amy Cuddy
Keywords: Power; Influence; Nonverbal Behavior; Hormones; Nonverbal Communication; Behavior; Power and Influence
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Cuddy, Amy. "Act Powerful, Be Powerful." CNN.com (October 28, 2012). (Editorial.)
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has studied View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • May, 2019
  • Article

Who Would You Like to Work With?: Use of Individual Characteristics and Social Networks in Team Formation Systems

By: Diego Gomez-Zara, Matthew Paras, Marlon Twyman, Jacqueline N. Lane, Leslie A. DeChurch and Noshir Contractor
People and organizations are increasingly using online platforms to assemble teams. In response, HCI researchers have theorized frameworks and created systems to support team assembly. However, little is known about how users search for and choose teammates on these... View Details
Keywords: Team Formation; Groups and Teams; Recruitment; Networks; Diversity
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Gomez-Zara, Diego, Matthew Paras, Marlon Twyman, Jacqueline N. Lane, Leslie A. DeChurch, and Noshir Contractor. "Who Would You Like to Work With? Use of Individual Characteristics and Social Networks in Team Formation Systems." Art. 659. CHI Conference on Human Factors in Computing Systems Proceedings (May, 2019).
  • May 2014
  • Article

Group Membership Alters the Threshold for Mind Perception: The Role of Social Identity, Collective Identification, and Intergroup Threat

By: Leor M. Hackel, Christine E. Looser and Jay J. Van Bavel
Human faces are used as cues to the presence of social agents, and the ability to detect minds and mental states in others occupies a central role in social interaction. In the current research, we present evidence that the human propensity for mind perception is bound... View Details
Keywords: Groups and Teams; Identity; Personal Characteristics; Cognition and Thinking
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Hackel, Leor M., Christine E. Looser, and Jay J. Van Bavel. "Group Membership Alters the Threshold for Mind Perception: The Role of Social Identity, Collective Identification, and Intergroup Threat." Journal of Experimental Social Psychology 52 (May 2014): 15–23.
  • September 2023
  • Case

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
  • August 2012
  • Teaching Note

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
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Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
  • July – August 2011
  • Article

The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service

By: Julie Battilana
This study examines the relationship between social position, both within the field and within the organization, and the likelihood of individual actors initiating organizational changes that diverge from the institutional status quo. I explore this relationship using... View Details
Keywords: Status and Position; Transformation; Organizational Change and Adaptation; Projects; Leading Change; Managerial Roles; Relationships; Power and Influence; Health Industry; United Kingdom
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Battilana, Julie. "The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service." Organization Science 22, no. 4 (July–August 2011): 817–834.
  • October 3, 2012
  • Blog Post

Tonight's Presidential Debate Will Be Decided by Body Language

By: Amy Cuddy
Keywords: Nonverbal Behavior; Persuasion; Influence; Public Speaking; Nonverbal Communication; Behavior; Debates; Power and Influence
Citation
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Cuddy, Amy. "Tonight's Presidential Debate Will Be Decided by Body Language." Harvard Business Review Blogs (October 3, 2012). http://blogs.hbr.org/2012/10/tonights-presidential-debate-w/.
  • 1979
  • Chapter

Learning from Mistakes Is Easier Said than Done: Group and Organization Influences on the Detection and Correction of Human Error

By: A. Edmondson
Keywords: Learning; Perception; Attitudes; Groups and Teams; Organizational Culture; Power and Influence
Citation
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Edmondson, A. "Learning from Mistakes Is Easier Said than Done: Group and Organization Influences on the Detection and Correction of Human Error." In Organizational Psychology, edited by D. Kolb, I. Rubin, and J. McIntyre. Englewood Cliffs: Prentice Hall, 1979.
  • 28 Apr 2014
  • Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform' All acknowledged that Twitter... View Details
Keywords: by Carmen Nobel; Sports
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