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      • March–April 2023
      • Article

      Market Segmentation Trees

      By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
      Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
      Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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      Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
      • February 2023 (Revised June 2023)
      • Case

      Doing Business in Santiago, Chile

      By: Willis Emmons, Leonard A. Schlesinger and Ruth Costas
      The case uses the example of the opening of the first IKEA furniture store in Chile – which is operated by Chilean group Falabella – to discuss the opportunities and challenges of doing business in the country. It gives readers an overview of Chile’s economic... View Details
      Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; Chile; Latin America
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      Emmons, Willis, Leonard A. Schlesinger, and Ruth Costas. "Doing Business in Santiago, Chile." Harvard Business School Case 323-085, February 2023. (Revised June 2023.)
      • February 2023 (Revised February 2025)
      • Case

      Doing Business in New Delhi, India

      By: Vikram S Gandhi and Radhika Kak
      The case uses the example of Tata Motors to discuss the opportunities and challenges of doing business in India. View Details
      Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; India
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      Gandhi, Vikram S., and Radhika Kak. "Doing Business in New Delhi, India." Harvard Business School Case 323-083, February 2023. (Revised February 2025.)
      • February 2023
      • Case

      Enstitute

      By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar and Sarah Mehta
      Shaila Ittycheria (MBA ’10) founded the nonprofit organization Enstitute, in 2012 in New York City. Determined to challenge the status quo within higher education, Shaila and her cofounder sought to expand opportunities for talented young people by placing them in... View Details
      Keywords: Social Entrepreneurship; Operations; Business Startups; Business Growth and Maturation; Education Industry; Employment Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, and Sarah Mehta. "Enstitute." Harvard Business School Case 823-008, February 2023.
      • February 2023
      • Module Note

      Illiberalism and Interdependence

      By: Meg Rithmire
      This module note explains the themes of Illiberalism and Interdependence, the cases and readings used to teach these themes, and how the themes fit into the MITI course. After decades of international political economy scholarship focusing on the impact of rules, there... View Details
      Keywords: International Relations; Globalized Economies and Regions; Business and Government Relations; National Security; Economic Systems
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      Rithmire, Meg. "Illiberalism and Interdependence." Harvard Business School Module Note 723-032, February 2023.
      • February 2023 (Revised May 2023)
      • Case

      Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive

      By: Linda A. Hill, Emily Tedards and Lydia Begag
      In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Organizational Design; Organizational Structure; Management; Strategy; Technology Adoption; Information Infrastructure; Financial Management; Financial Strategy; Technological Innovation; Digital Marketing; Digital Strategy; Digital Transformation; Global Strategy; Globalized Markets and Industries; Banks and Banking; Corporate Finance; Leadership; Leadership Development; Leadership Style; Financial Services Industry; Technology Industry; Banking Industry; Middle East; Singapore; London; United Arab Emirates; Dubai
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      Hill, Linda A., Emily Tedards, and Lydia Begag. "Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive." Harvard Business School Case 423-064, February 2023. (Revised May 2023.)
      • February 22, 2023
      • Article

      How to Seed Organic Marketing in a Video-First World

      By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
      Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
      Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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      Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
      • 2023
      • Working Paper

      Sending Signals: Strategic Displays of Warmth and Competence

      By: Bushra S. Guenoun and Julian J. Zlatev
      Using a combination of exploratory and confirmatory approaches, this research examines how people signal important information about themselves to others. We first train machine learning models to assess the use of warmth and competence impression management... View Details
      Keywords: AI and Machine Learning; Personal Characteristics; Perception; Interpersonal Communication
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      Guenoun, Bushra S., and Julian J. Zlatev. "Sending Signals: Strategic Displays of Warmth and Competence." Harvard Business School Working Paper, No. 23-051, February 2023.
      • February 2023
      • Case

      Success Academy Charter Schools

      By: Robin Greenwood, Joshua D. Coval, Denise Han, Ruth Page and Dave Habeeb
      This stand-alone multimedia case follows the story of Eva Moskowitz and Success Academy, a network of high-performing charter schools in New York City. As a New York City councilor between 1999 and 2006, Moskowitz became frustrated over the inertia and dysfunction in... View Details
      Keywords: Business and Government Relations; Performance Effectiveness; Equality and Inequality; Private Sector; Education Industry; New York (city, NY)
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      Greenwood, Robin, Joshua D. Coval, Denise Han, Ruth Page, and Dave Habeeb. "Success Academy Charter Schools." Harvard Business School Multimedia/Video Case 222-707, February 2023.
      • February 2023
      • Case

      Roblox: Virtual Commerce in the Metaverse

      By: Ayelet Israeli and Nicole Tempest Keller
      In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
      Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
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      Israeli, Ayelet, and Nicole Tempest Keller. "Roblox: Virtual Commerce in the Metaverse." Harvard Business School Case 523-028, February 2023.
      • February 2023 (Revised March 2025)
      • Case

      Graphic Packaging: Project Cowboy (A)

      By: Benjamin C. Esty and E. Scott Mayfield
      In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
      Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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      Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023. (Revised March 2025.)
      • February 2023
      • Supplement

      Graphic Packaging: Project Cowboy (A) Courseware

      By: Benjamin C. Esty and Scott Mayfield
      In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
      Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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      Esty, Benjamin C., and Scott Mayfield. "Graphic Packaging: Project Cowboy (A) Courseware." Harvard Business School Spreadsheet Supplement 223-709, February 2023.
      • 2023
      • Working Paper

      Distributionally Robust Causal Inference with Observational Data

      By: Dimitris Bertsimas, Kosuke Imai and Michael Lingzhi Li
      We consider the estimation of average treatment effects in observational studies and propose a new framework of robust causal inference with unobserved confounders. Our approach is based on distributionally robust optimization and proceeds in two steps. We first... View Details
      Keywords: AI and Machine Learning; Mathematical Methods
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      Bertsimas, Dimitris, Kosuke Imai, and Michael Lingzhi Li. "Distributionally Robust Causal Inference with Observational Data." Working Paper, February 2023.
      • 2023
      • Working Paper

      Crowding in Private Quality: The Equilibrium Effects of Public Spending in Education

      By: Tahir Andrabi, Natalie Bau, Jishnu Das, Asim Ijaz Khwaja and Naureen Karachiwalla
      We estimate the equilibrium effects of a public-school grant program administered through school councils in Pakistani villages with multiple public and private schools and clearly defined catchment boundaries. The program was randomized at the village-level, allowing... View Details
      Keywords: Product Differentiation; Public Sector; Private Sector; Spending; Education; Competition
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      Andrabi, Tahir, Natalie Bau, Jishnu Das, Asim Ijaz Khwaja, and Naureen Karachiwalla. "Crowding in Private Quality: The Equilibrium Effects of Public Spending in Education." NBER Working Paper Series, No. 30929, February 2023.
      • January 2023 (Revised December 2023)
      • Case

      OhmConnect: Energizing the Future

      By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
      Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details
      Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
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      Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
      • 2023
      • Working Paper

      Leadership and the Value of Persistence

      By: James J. Anton, Alan Jaske and Dennis Yao
      Consider a leader’s decision whether to persist with an unsuccessful R&D project or to terminate the project in favor of a new project with an uncertain value. How does that decision affect the effort exerted by the manager assigned to the project? To study this... View Details
      Keywords: Persistence; Project Evaluation; R&D Project Management; Projects; Decision Choices and Conditions; Leadership
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      Anton, James J., Alan Jaske, and Dennis Yao. "Leadership and the Value of Persistence." Working Paper, January 2023.
      • 13 Jan 2023 - 14 Jan 2023
      • Conference Presentation

      India’s Quest for Sustainable Growth in a New Global Reality:: The Need for a Region- and Sector-Driven Approach

      By: Christian H.M. Ketels and Michael E. Porter
      Keywords: Sustainable Growth; Economic Development; Economic Growth; Developing Countries and Economies; Employment; India
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      Ketels, Christian H.M., and Michael E. Porter. "India’s Quest for Sustainable Growth in a New Global Reality: The Need for a Region- and Sector-Driven Approach." Paper presented at the 2nd Global Conference on Regional Development, Talent Institute and Tsinghua University, School of Public Policy and Management, Shenzen, China, January 13–14, 2023.
      • January 2023
      • Case

      Thomas Buberl: Refounding AXA

      By: Hubert Joly, Mihir Desai and Amram Migdal
      In 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world’s largest insurers. Since... View Details
      Keywords: Change; Change Management; Transformation; Transition; Trends; Environmental Management; Climate Change; Ethics; Values and Beliefs; Finance; Insurance; Management; Management Succession; Risk Management; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Planning; Strategic Planning; Risk and Uncertainty; Society; Human Needs; Social Issues; Strategy; Adaptation; Business Strategy; Corporate Strategy; Insurance Industry; Europe; France; Paris
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      Joly, Hubert, Mihir Desai, and Amram Migdal. "Thomas Buberl: Refounding AXA." Harvard Business School Case 523-059, January 2023.
      • 2023
      • Working Paper

      The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’

      By: Jacqueline N. Lane
      In their Discussion Paper, Franzoni and Stephan (F&S, 2023) discuss the shortcomings of existing peer review models in shaping the funding of risky science. Their discussion offers a conceptual framework for incorporating risk into peer review models of research... View Details
      Keywords: Risk and Uncertainty; Research; Resource Allocation; Perception
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      Lane, Jacqueline N. "The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’." Harvard Business School Working Paper, No. 23-037, January 2023.
      • January–February 2023
      • Article

      Data-Driven COVID-19 Vaccine Development for Janssen

      By: Dimitris Bertsimas, Michael Lingzhi Li, Xinggang Liu, Jennings Xu and Najat Khan
      The COVID-19 pandemic has spurred extensive vaccine research worldwide. One crucial part of vaccine development is the phase III clinical trial that assesses the vaccine for safety and efficacy in the prevention of COVID-19. In this work, we enumerate the first... View Details
      Keywords: COVID-19; Health Testing and Trials; Forecasting and Prediction; AI and Machine Learning; Research; Pharmaceutical Industry
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      Bertsimas, Dimitris, Michael Lingzhi Li, Xinggang Liu, Jennings Xu, and Najat Khan. "Data-Driven COVID-19 Vaccine Development for Janssen." INFORMS Journal on Applied Analytics 53, no. 1 (January–February 2023): 70–84.
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