Minimum Advertised Price - Publications - Faculty & Research

19 Apr 2010
Research & Ideas

The History of Beauty

advertising budgets sharply upwards. Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

current customers about products/services, digital and delivery options, health safeguards, and payment plans. 7-Eleven advertises on Spotify about its availability of daily staples, attracting a new segment of customers. Staples offers... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

returns. And we see it in distorted pricing decisions. The managers of one durable-goods manufacturer, struggling to meet their minimum bonus hurdles, announced late one year that they would be raising View Details

Keywords: by Michael C. Jensen

Web

Marketing Awards & Honors - Faculty & Research

Case Centre Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas. Julian De Freitas : Recipient of a 2023–2024 HBS Required... View Details

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

to do only the minimum necessary to get their bonus, lest the company sets a too-high goal next year. “An employee says I know I can do 120 percent, but I am not going to do it,” Chung says. “You are penalizing the high performers.”... View Details

Keywords: by Michael Blanding

Web

Buy Now, Pay Later: Cars on Time

however, motorized trucks and passenger cars found a market among small businessmen who recognized their value for deliveries and short-distance transport of heavy goods, but could not put up the entire purchase price at once. The auto... View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

You have to project confidence that you’re going to be able to see this through successfully, with a minimum amount of hurt to the company, but also to all of the stakeholders who are relying on your leadership to get them through the... View Details

Keywords: by Sean Silverthorne

19 Apr 2004
Research & Ideas

Birth of the American Salesman

twentieth century, Americans read how-to-sell books and turned Bruce Barton's The Man Nobody Knows (1925), which portrayed Jesus Christ as a successful sales and advertising executive, into a bestseller. Books on salesmanship skills still... View Details

Keywords: by Laura Linard

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

WTS, the minimum price that he will accept. If the firm ends up paying more, the supplier earns a surplus. The final portion of value—the difference between price and... View Details

Keywords: by Danielle Kost

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Prevention—spent hundreds of millions of dollars on online advertising campaigns, aiming to encourage people to get vaccinated and to comply with other public health guidance. But was the public listening? More important, were people... View Details

Keywords: by Scott Van Voorhis; Health; Technology

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Casselman sagely noted, "This is the first camera in history that can be completely demonstrated—and history shows that it's the demonstration that clinches the sale— providing it's a good one!" 70 An early advertiser on television,... View Details

02 Jul 2013
First Look

First Look: July 2

show that empirical findings linking governance, incentives, and performance, which are typically observed in isolation, can instead be interpreted within a simple unified matching framework. Publisher's link: http://ssrn.com/abstract=1561903 2006 pub Legislating Stock... View Details

Keywords: Anna Secino

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

they can take strategic advantage of those opportunities. What can AI help with? Everything from reading X-rays and setting prices to forecasting demand and maintaining jet engines. Almost every traditional process can be transformed with... View Details

Keywords: by Dina Gerdeman

31 Jan 2023
Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

pay a price because their premiums have to incorporate the risk of getting into an accident with an uncovered driver. Uninsured drivers increase premiums for drivers with insurance by $27 billion annually and $6 billion in California... View Details

Keywords: by Ray Kluender; Insurance

Web

Charts & Statistics - Leadership

Airmail service starts Influence: High 30 1930 s 19 The New Deal Commercial and investment banking separated Reconstruction Finance Corp. created to combat bank and business failures Introduction of Federal Deposit Insurance SEC established Federal regulations prohibit... View Details

30 Apr 2013
First Look

First Look: April 30

an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details

Keywords: Sean Silverthorne

Web

Advisory Board - Entrepreneurship

involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open... View Details

06 Nov 2008
Op-Ed

Selling Out The American Dream

against inflated home prices and requiring minimal evidence of ability to repay from borrowers. Politicians on both sides have been equally culpable in defining the American Dream in material terms, in encouraging Americans to live beyond... View Details

Keywords: by John Quelch

12 Mar 2021
News

My Favorite Case

lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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