Publications

01 Jun 2022
News

Research Brief: Weatherproofing Renewables

Colombian energy firms manage frequent fluctuations in the weather by diversifying their energy sources: During the dry season, when the cost of hydropower can increase as much as tenfold, firms increase their reliance on fossil fuels. The substitution allows View Details

Keywords: Jen McFarland Flint; Electric Power Generation, Transmission, Distribution; Utilities

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

predictions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54314 January–February 2019 Harvard Business Review Cracking Frontier Markets By: Christensen, Clayton M., Efosa Ojomo, and Karen Dillon Abstract— With... View Details

Keywords: Dina Gerdeman

February 2010 (Revised March 2016)
Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details

Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods

Article

A Theories-in-Use Approach to Building Marketing Theory

By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga

This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details

Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory

Find at Harvard

Register to Read

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

games. Marketers are now trying to produce much shorter video clips to promote their content on a variety of digital channels. This research is the first to propose an approach to produce such clips and to... View Details

Keywords: Dina Gerdeman

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

the peak of the market a significant fraction of institutional money was controlled by young managers, thanks in part to rising prices for tech stocks, the researchers say. We asked Greenwood to discuss the... View Details

Keywords: by Sean Silverthorne; Financial Services

December 1998
Background Note

Note on Low-Tech Marketing Math

By: Robert J. Dolan

Describes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships. View Details

Keywords: Mathematical Methods; Finance

Web

Health Care - Faculty & Research

Bandiera and B. Kelsey Jack A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform... View Details

Web

Faculty & Research - Business History

Faculty & Research Faculty & Research Harvard Business School faculty members have made notable contributions to the history of business. Faculty research is diverse, based in... View Details

30 Sep 2020
News

How Nonprofit Foundations Can Sustainably Fund Disease Research

July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

Find at Harvard

2009
Working Paper

Farsighted Stability for Roommate Markets

By: Bettina-Elisabeth Klaus, Flip Klijn and Markus Walzl

Using a bi-choice graph technique (Klaus and Klijn, 2009), we show that a matching for a roommate market indirectly dominates another matching if and only if no blocking pair of the former is matched in the latter (Proposition 1). Using this characterization of... View Details

Keywords: Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

architecture. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55689 2019 Handbook of Behavioral Economics: Foundations and Applications 2 Behavioral Economics and Health-Care Markets By: Chandra, Amitabh, Benjamin Handel,... View Details

Keywords: Sean Silverthorne

Web

Finance Curriculum - Faculty & Research

create value. Topics covered include: Basic analytical skills and principles of corporate finance. Functions of modern capital markets and financial institutions. Standard techniques of analysis, including capital budgeting, discounted... View Details

21 Oct 2011
Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim

2002
Other Unpublished Work

Clusters of Innovation Initiative: Research Triangle

By: Michael E. Porter

This regional report examines the composition and performance of the Research Triangle regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action... View Details

Keywords: Clusters; Economics; Industry Clusters; Economy; Growth and Development; North Carolina

1978
Article

Perceptions of Unfair Marketing Practices: Consumerism Implications

By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé

Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details

Keywords: Ethics; Consumer Behavior; Marketing

October 2006 (Revised August 2008)
Background Note

Performing Industry Research to Inform Investment Decisions

Conducting thorough research about an industry is often an important component of investment analysis. Written specifically for HBS MBA students, provides guidance on how to perform industry research to inform investment decisions. Provides detailed information about... View Details

Keywords: Decision Choices and Conditions; Investment; Supply and Industry; Research