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  • All HBS Web  (15,488)
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Show Results For

  • All HBS Web  (15,488)
    • People  (49)
    • News  (3,555)
    • Research  (9,472)
    • Events  (87)
    • Multimedia  (134)
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  • Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details
  • Apr 2007
  • Conference Presentation

The Long Tail... And Implications for Marketers

By: Anita Elberse
Keywords: Marketing
Citation
Related
Elberse, Anita. "The Long Tail... And Implications for Marketers." Paper presented at the Marketing Science Institute Board of Trustees Meeting, Boston, April 2007.
  • 26 May 2014
  • News

Online Video Ads Blur Picture for Marketers

  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

advertising of marijuana, retail storefronts in Denver, Vail, and other ski towns have become the marketing battleground—featuring attractive sales staff in quality retail spaces in prime locations for foot... View Details
Keywords: by Michael Blanding; Food & Beverage
  • fall 1999
  • Article

The Evolving Market for Catastrophe Event Risk

By: K. A. Froot
Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Insurance Industry
Citation
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Related
Froot, K. A. "The Evolving Market for Catastrophe Event Risk." Risk Management and Insurance Review 2, no. 3 (fall 1999): 1–28. (Reprinted in Risk Management: The State of the Art, edited by S. Figlewski and R. Levich, Kluwer Academic Publishers, 2001.)
  • April–May 2005
  • Article

Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling

By: James J Anton and Dennis A. Yao
We discuss how a seller can appropriate rents when selling knowledge that lacks legal property rights by solving either an expropriation or a valuation problem and then analyze how seller rents increase when a portion of the intellectual property (IP) can be protected.... View Details
Keywords: Knowledge; Markets; Rights; Valuation; Problems and Challenges; Management Analysis, Tools, and Techniques; Intellectual Property; Strategy
Citation
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Anton, James J., and Dennis A. Yao. "Markets for Partially-Contractible Knowledge: Bootstrapping Versus Bundling." Journal of the European Economic Association 3, nos. 2-3 (April–May 2005): 745–754. (Harvard users click here for full text.)
  • 03 Nov 2011
  • Working Paper Summaries

Pricing and Efficiency in the Market for IP Addresses

Keywords: by Benjamin Edelman & Michael Schwarz; Publishing
  • 13 Oct 2022
  • Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details
Keywords: Disruptive Innovation
Citation
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"4 Business Ideas That Changed the World: Disruptive Innovation." HBR IdeaCast (podcast), Harvard Business Review Group, October 13, 2022.
  • 14 Nov 2012
  • News

Wonks dust off radical revenue-raising ideas

  • 26 May 2003
  • Research & Ideas

Corporate Transparency Improves For Foreign Firms in U.S. Markets

study. One question managers could ask themselves is whether they are providing sufficient information for various market participants to assess them in the course of their business. View Details
Keywords: by Cynthia Churchwell
  • Article

Market Mechanisms for Newborn Health in Nepal

By: Karsten Lunze, Rosie Dawkins, Abeezer Tapia, Sidharth Anand, Michael Chu and David E. Bloom
Citation
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Related
Lunze, Karsten, Rosie Dawkins, Abeezer Tapia, Sidharth Anand, Michael Chu, and David E. Bloom. "Market Mechanisms for Newborn Health in Nepal." BMC Pregnancy and Childbirth 17 (December 2017).
  • 15 Nov 2013
  • News

Helping Bright Ideas Shine Again

valuable IP," he says. "That IP tends to be lost, or picked up for little money by companies that don't contribute to the competitiveness of the technology industry. I like salvaging them, then selling them to big corporate buyers. The... View Details
Keywords: Robert S. Benchley
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

organizations tended to be created for the purpose of marketing countries as investment sites and not with the primary objectives of screening investment or negotiating with investors. Governments can adopt... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • January 2019 (Revised June 2020)
  • Case

Market for Judgement: The Creative Destruction Lab

By: Karim R. Lakhani, Hong Luo and Laura Katsnelson
Citation
Educators
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Lakhani, Karim R., Hong Luo, and Laura Katsnelson. "Market for Judgement: The Creative Destruction Lab." Harvard Business School Case 719-479, January 2019. (Revised June 2020.)
  • 2008
  • Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare
Citation
Related
Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008.
  • September 2019 (Revised July 2025)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Citation
Educators
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Related
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
  • Web

Business of Ideas - Course Catalog

How do idea generators and the businesses surrounding them create and capture value? How do different distribution models impact perception? This course complements RC BGIE, offering students a social and cultural macro-lens View Details
  • News

Data Can Do for Change Management What It Did for Marketing

  • 22 Mar 2016
  • News

Why Meeting a First Date for Breakfast Might not Be a Bad Idea

  • 06 Mar 2013
  • News

The Public Has No Idea How Much Of A Threat Emerging Markets Are To The US

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