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    Sara McKinley Torti

    Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

    • 2021
    • Working Paper

    First Law of Motion: Influencer Video Advertising on TikTok

    By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
    This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
    Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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    • June 2017
    • Teaching Note

    Google to Alphabet: Two Job Opportunities

    By: Robert Simons and Jennifer Packard
    This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details
    Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry
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    • March 2015
    • Article

    Business Model Evaluation: Quantifying Walmart's Sources of Advantage

    By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé
    We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details
    Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit
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    • 14 Nov 2006
    • Other Presentation

    Competitiveness and Economic Development: Where Does Texas Stand?

    By: Michael E. Porter
    This presentation draws on ideas from Professor Porter's articles and books, in articular, The Competitive Advantage of Nations (The Free Press, 1990), "Clusters and the New Competitive Agenda for Companies and Governments" in On Competition (Harvard Business School... View Details
    Keywords: Economics; Growth and Development; United States
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    • November 2022
    • Technical Note

    Leader Action Orientations

    By: Ryan Raffaelli, Akshaya Varghese and Laura Weimer
    Leaders are responsible for planning and executing actions that advance organizational goals. As individuals gain career experience, they tend to develop and rely on implicit mental models that shape how they go about “getting things done.” Without knowing it, most... View Details
    Keywords: Leadership Development; Prejudice and Bias; Cognition and Thinking; Decision Making; Behavior
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    • 2010
    • Book

    The Squam Lake Report: Fixing the Financial System

    By: as part of the Squam Lake Working Group Scharfstein, David S.
    In the fall of 2008, fifteen of the world's leading economists-representing the broadest spectrum of economic opinion-gathered at New Hampshire's Squam Lake. Their goal: the mapping of a long-term plan for financial regulation reform. The Squam Lake... View Details
    Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Business and Government Relations
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    • June 2001 (Revised July 2001)
    • Case

    Boston Lyric Opera

    By: Robert S. Kaplan and Dennis Campbell
    The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details
    Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts
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    • July 2025
    • Background Note

    Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

    By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
    The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
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    • September 2022
    • Case

    AllSpice: GitHub for Hardware Engineers

    By: Jeffrey J. Bussgang and Mel Martin
    AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details
    Keywords: Scaling; SaaS; Strategy; Marketing; Growth and Development Strategy; Resource Allocation; Customer Focus and Relationships; Technology Industry; Electronics Industry; United States
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    • September 2019
    • Supplement

    pymetrics (B)

    By: John R. Wells and Benjamin Weinstock
    In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a... View Details
    Keywords: BrainTech; Hiring; Hiring Of Employees; Recruiting; Personality; Personality Traits; Startup; Start-up; Startups; Start-ups; Employment; Strategic Evolution; Psychodynamics; Psychology; Recruitment; Selection and Staffing; Business Startups; Strategy; Personal Characteristics
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    • 2012
    • Working Paper

    Finding the God Particle of the Sustainability Business Case: Greener Pastures for Shareholder Value

    By: Marc L Bertoneche and Cornis van der Lugt
    The start of the 2000s saw a flurry of international publications on "the business case" for sustainability, seeking to map out the returns on investment and to differentiate recommended actions from cases of corporate philanthropy. Reports by business organisations... View Details
    Keywords: Corporate Social Responsibility and Impact; Performance; Environmental Sustainability
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    • August 2002
    • Case

    Siebel Systems: Anatomy of a Sale, Part 3

    By: John A. Deighton and Das Narayandas
    How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
    Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry
    Related
    • 18 Feb 2015
    • News

    The National Front’s Post-Charlie Hebdo Moment

    • October 11, 2016
    • Article

    Innovation Network

    By: Daron Acemoglu, Ufuk Akcigit and William R. Kerr
    Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis uses 1.8 million U.S. patents and their citation properties to map the innovation network and its strength. Past innovation... View Details
    Keywords: Innovation and Invention; Networks; Patents
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      Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

      Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details

      • January 2018 (Revised May 2019)
      • Case

      Adeo Health Science: Turning a Product into a Brand

      By: Elizabeth A. Keenan and Jill Avery
      For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
      Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America
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      • Article

      Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

      By: Andrea Blasco, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian and Karim R. Lakhani
      Open data science and algorithm development competitions offer a unique avenue for rapid discovery of better computational strategies. We highlight three examples in computational biology and bioinformatics research where the use of competitions has yielded significant... View Details
      Keywords: Computational Biology; Bioinformatics; Innovation Competitions; Research; Collaborative Innovation and Invention
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      • May 2009
      • Article

      Synchronicity and Firm Interlocks in an Emerging Market

      By: Tarun Khanna and Catherine Thomas
      Stock price synchronicity has been attributed to poor corporate governance and a lack of firm-level transparency. This paper investigates the association between different kinds of firm interlocks, control groups, and synchronicity in Chile. A unique data set... View Details
      Keywords: Stocks; Price; Corporate Governance; Governance Controls; Governing and Advisory Boards; Resource Allocation; Emerging Markets; Ownership Stake; Chile
      Related
      • 12 Jan 2010
      • First Look

      First Look: Jan. 12

      and illustrates, via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. and Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the separate interests of... View Details
      Keywords: Martha Lagace