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      • Faculty Publications  (602)

      Manufacturing StrategyRemove Manufacturing Strategy →

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      • May 2014 (Revised January 2015)
      • Case

      Vaxess Technologies, Inc.

      By: John A. Quelch and Margaret L. Rodriguez
      In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
      Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
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      Quelch, John A., and Margaret L. Rodriguez. "Vaxess Technologies, Inc." Harvard Business School Case 514-107, May 2014. (Revised January 2015.)
      • April 2014
      • Teaching Note

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

      By: William C. Kirby and Erica M. Zendell
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      Kirby, William C., and Erica M. Zendell. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Teaching Note 314-138, April 2014.
      • April 2014 (Revised June 2014)
      • Case

      Google Glass

      By: Thomas Eisenmann, Lauren Barley and Liz Kind
      In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
      Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption
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      Eisenmann, Thomas, Lauren Barley, and Liz Kind. "Google Glass." Harvard Business School Case 814-102, April 2014. (Revised June 2014.)
      • April 2014 (Revised March 2015)
      • Case

      GE and the Industrial Internet

      By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
      CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details
      Keywords: Technology; Operations Management; Strategy; Big Data; Business Analysis; Corporate Strategy; Digital Technology; Digital Innovation; General Management; General Strategy; Global Competitiveness; Global Strategy; Innovation; Innovation And Management; Industrial Internet; GE; Innovation and Invention; Information Technology; Analytics and Data Science; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; North and Central America; Asia; Europe; Middle East; Latin America
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      Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.)
      • April 2014
      • Case

      Ford Motor Company: Blueprint for Mobility

      By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
      Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new... View Details
      Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States
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      Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "Ford Motor Company: Blueprint for Mobility." Harvard Business School Case 614-018, April 2014.
      • March 2014 (Revised January 2017)
      • Case

      From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China

      By: William C. Kirby and Erica M. Zendell
      In 1985, Don St. Pierre Sr. became President of Beijing Jeep, the troubled joint venture between American Motor Corporation and the Chinese government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the... View Details
      Keywords: Entrepreneurship In Emerging Markets; China; Joint Ventures; Wine Industry; International Entrepreneurship; International Business; Exports; Chinese Manufacturing; Business And Government Relations; Ownership Stake; Strategy; Operations; Auto Industry; Food and Beverage Industry; China
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      Kirby, William C., and Erica M. Zendell. "From Beijing Jeep to ASC Fine Wines: The Story of an American Family Business in China." Harvard Business School Case 314-053, March 2014. (Revised January 2017.)
      • March 2014
      • Module Note

      Implementing Environmentally Sustainable Operations

      By: Michael W. Toffel
      Keywords: Sustainability; Sustainability Management; Sustainability Reporting; Sustainable Supply Chains; Sustainable Operations; Environment; Environmental And Social Sustainability; Environmental Management; Environmental Operations; Environmental Performance; Environmental Policy; Environmental Protection; Environmental Strategy; Environmental Regulation; Operations Management; Operations Strategy; Supply Chain Management; Operations; Supply Chain; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Performance Improvement; Safety; Social Enterprise; Quality; Production; Working Conditions; Animal-Based Agribusiness; Buildings and Facilities; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry
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      Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.
      • February 2014 (Revised August 2014)
      • Case

      3D Systems

      By: Karim R. Lakhani and David Lane
      In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application... View Details
      Keywords: 3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry
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      Lakhani, Karim R., and David Lane. "3D Systems." Harvard Business School Case 614-035, February 2014. (Revised August 2014.)
      • January 2014
      • Supplement

      Patagonia (B)

      By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley
      Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the... View Details
      Keywords: Corporate Strategy; Environmental Management; Business Models; Beliefs; Product Differentiation; Product Lines; Yvon Chouinard; Rose Marcario; Retailing; Corporate Social Responsibility; Apparel Manufacturing; Strategy; Apparel and Accessories Industry; United States
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      Reinhardt, Forest, Ramon Casadesus-Masanell, and Lauren Barley. "Patagonia (B)." Harvard Business School Supplement 714-465, February 2014.
      • February 2014
      • Article

      Learning by Supplying

      By: Juan Alcacer and Joanne Oxley
      Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention... View Details
      Keywords: Competitive Advantage; Organizations; Learning
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      Alcacer, Juan, and Joanne Oxley. "Learning by Supplying." Strategic Management Journal 35, no. 2 (February 2014): 204–223.
      • January 2014
      • Case

      Boeing 787 Manufacturing Footprint

      By: Willy Shih
      This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details
      Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States
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      Shih, Willy. "Boeing 787 Manufacturing Footprint." Harvard Business School Case 614-049, January 2014.
      • January 2014 (Revised January 2014)
      • Case

      Henry Schein: Doing Well by Doing Good?

      By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat

      Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details

      Keywords: Leadership Development; Strategy Execution; Performance Management; Corporate Culture; Social Responsibility; Mergers & Acquisitions; Joint Ventures; Partnerships; Health Care Industry; Healthcare Logistics Industry; Competitive Advantage; Strategy; Leadership; Global Strategy; Selection and Staffing; Management Style; Organizational Culture; Corporate Social Responsibility and Impact; Health Industry; Medical Devices and Supplies Industry; China; Europe; United States
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      Henderson, Rebecca, Raffaella Sadun, Aldo Sesia, and Russell Eisenstat. "Henry Schein: Doing Well by Doing Good?" Harvard Business School Case 714-450, January 2014. (Revised January 2014.)
      • January 2014
      • Case

      In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

      By: Robert J. Dolan and Heather Beckham
      Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details
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      Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma." Harvard Business School Brief Case 914-533, January 2014.
      • October 2013 (Revised December 2015)
      • Case

      Alcoa's Bid for Alcan (A)

      By: Paul Healy and Penelope Rossano
      In spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream... View Details
      Keywords: Acquisitions; Strategy; Aluminum; Accounting; Financials; Alcoa; Rio Tinto; Alcan; Metals and Minerals; Competition; Consolidation; Emerging Markets; Acquisition; Financial Statements; Manufacturing Industry; Canada; China; Russia
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      Healy, Paul, and Penelope Rossano. "Alcoa's Bid for Alcan (A)." Harvard Business School Case 114-029, October 2013. (Revised December 2015.)
      • October 2013 (Revised February 2019)
      • Case

      Chobani: Growing a Live and Active Culture (Abridged)

      By: Joshua D. Margolis and Matthew Preble
      Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to... View Details
      Keywords: Innovation; Culture; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Organizational Culture; Entrepreneurship; Marketing; Growth and Development Strategy; Agribusiness; Manufacturing Industry; Manufacturing Industry; United States; Canada; Australia
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      Margolis, Joshua D., and Matthew Preble. "Chobani: Growing a Live and Active Culture (Abridged)." Harvard Business School Case 414-046, October 2013. (Revised February 2019.)
      • October 2013
      • Article

      How Firms Respond to Mandatory Information Disclosure

      By: Anil R. Doshi, Glen W.S. Dowell and Michael W. Toffel
      Mandatory information disclosure regulations seek to create institutional pressure to spur performance improvement. By examining how organizational characteristics moderate establishments' responses to a prominent environmental information disclosure program, we... View Details
      Keywords: Information Disclosure; Institutional Theory; Environmental Strategy; Mandatory Disclosure; Environmental Performance; Information; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Performance Improvement; Environmental Sustainability; Manufacturing Industry; United States
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      Doshi, Anil R., Glen W.S. Dowell, and Michael W. Toffel. "How Firms Respond to Mandatory Information Disclosure." Strategic Management Journal 34, no. 10 (October 2013): 1209–1231. (Featured in The Regulatory Review.)
      • September 2013
      • Case

      PadFone vs. FonePad

      By: Willy Shih and Sen Chai
      To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
      Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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      Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
      • August 2013 (Revised November 2013)
      • Case

      Ford vs. GM: The Evolution of Mass Production (A)

      By: Willy Shih

      This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

      Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Manufacturing Industry; Manufacturing Industry; Michigan
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      Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
      • August 2013 (Revised November 2013)
      • Supplement

      Ford vs. GM: The Evolution of Mass Production (B)

      By: Willy Shih

      This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

      Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Manufacturing Industry; Manufacturing Industry; Michigan
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      Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (B)." Harvard Business School Supplement 614-011, August 2013. (Revised November 2013.)
      • August 2013
      • Case

      The Republic of the Philippines: The Next Asian Tiger?

      By: Richard H.K. Vietor, Carol Dominguez and Tully Moss
      The Philippines, for long a laggard in Asia, is now growing fast in 2012, with a positive current account balance. While it still exports services, it is increasing its assembly of manufactured products and trying to increase mining. For these activities, however, it... View Details
      Keywords: Country Strategy; Asia; Outsourcing; Macroeconomics; Foreign Direct Investment; Country; Asia; Philippines
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      Vietor, Richard H.K., Carol Dominguez, and Tully Moss. "The Republic of the Philippines: The Next Asian Tiger?" Harvard Business School Case 714-004, August 2013.
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