Publications

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; North and Central America; Asia; Europe

2019
White Paper

Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

By: George Serafeim, T. Robert Zochowski and Jennifer Downing

Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details

Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements

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Web

Live from Klarman Hall - Alumni

progress towards its key priorities. Video Recording Reskilling in the Age of AI 10:00–11:15 a.m. ET Speaker: Raffaella Sadun , Charles Edward Wilson Professor of Business Administration; Senior Associate Dean for HBS Publishing The rapid... View Details

22 May 2018
First Look

New Research and Ideas, May 22, 2018

mentors and offering girls information about the returns to education), suggesting that negotiation skills themselves drive the effect. Further evidence from a lab-in-the-field experiment, which simulates parents’ educational investment... View Details

Keywords: Dina Gerdeman

September 2024
Background Note

Copyright and Fair Use

By: David B. Yoffie

The U.S. Copyright Office defines a copyright as “a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.” Two core principles of copyright are originality and fixation. A work is... View Details

Keywords: AI and Machine Learning; Copyright; Lawsuits and Litigation; United States

Web

Accounting & Management - Doctoral

Accounting & Management The doctoral program in Accounting and Management, which falls under the PhD in Business Administration, focuses on understanding the role of information and measurement systems for allocating resources among firms... View Details

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details

Keywords: by Sarah Jane Gilbert

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

contagious? But what are “collective emotions,” and how can a leader intervene to redirect or reduce the intensity of group feelings that could have harmful effects? “A good analogy for the idea of collective emotion is of a forest fire,” Goldenberg explains in a paper... View Details

Keywords: by Kristen Senz

August 2019
Case

Preserving Trust at Care.com (A)

By: Krishna G. Palepu and Julia Kelley

Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details

Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States

18 Jul 2006
First Look

First Look: July 18, 2006

than $100 million. These transactions are large enough to require the help of a financial adviser and attract both strategic and financial bidders. The sale process described is that of a private auction, including a confidential View Details

Keywords: Sean Silverthorne

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

database and publishing that information every day. I just compute the average, and then let's say the next day, I compute the average again. But on that day, let's say you—Rachel—have left that group of... View Details

Keywords: by Rachel Layne; Information Technology; Information Technology

09 Mar 2016
HBS Seminar

Katja Seim of The Wharton School, University of Pennsylvania

Article

Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

By: Corinne Bendersky and Kathleen L. McGinn

Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details

Keywords: Framework; Knowledge Dissemination; Research; Organizations; Negotiation; Information Publishing

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Web

Value-Based Health Care - Institute For Strategy And Competitiveness

the correct provider, treatment, and setting. Geography of Care National centers of excellence providing care for exceedingly complex patients. Information Technology An information technology system... View Details

Article

Course Research: Using the Case Method to Build and Teach Management Theory

By: Clayton M. Christensen and Paul R. Carlile

Some in the Academy have questioned the usefulness of case studies in teaching sound management theory (Shugan 2006). Our research and experience suggests exactly the opposite-that case studies can unite the development of theory with the teaching of it in a single... View Details

Keywords: Business Education; Curriculum and Courses; Teaching; Cases; Research; Theory

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September 2011 (Revised March 2014)
Case

Airbnb

By: Joseph B. Lassiter III and Evan W. Richardson

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the three founders of Airbnb, an online private accommodation rental market, stared at each other across the kitchen table in their San Francisco apartment. It was March of 2009. A single sheet of paper sat on the table... View Details

Keywords: Entrepreneurship; Housing; Information Publishing; Private Ownership; Online Technology; Information Industry; San Francisco