Publications

29 May 2006
What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor View Details

Keywords: by James Heskett; Service

May–June 2021
Article

Capturing Value in Platform Business Models that Rely on User-Generated Content

By: Hemang Subramanian, Sabyasachi Mitra and Sam Ransbotham

Business models increasingly depend on inputs from outside traditional organizational boundaries. For example, platforms that generate revenue from advertising, subscription, or referral fees often rely on user-generated content (UGC). But there is considerable... View Details

Keywords: Business Model; Network Effects; Mergers and Acquisitions; Valuation; Risk and Uncertainty

Find at Harvard

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

SSRN

Read Now

29 Apr 2021
Blog Post

PRIDE at HBS: Forty Years of Progress

on the PRIDE community at HBS? Before coming to HBS I was a submarine officer in the US Navy. Submarines were my entire life. They consumed all my working hours and much of my... View Details

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

Read Now

Web

Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program - MBA

focused on the Chicago Public Schools system. My professional and community positions convinced me that the intersectionality of business and government created an incredible opportunity to use corporate... View Details

25 Jan 2024
Blog Post

Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures

graduation, Hilton’s experiences combined to lead him to Energy Impact Partners, where he perfected his skills as a venture investor. “I focused on early-stage startups that aim to displace or sequester a... View Details

19 Mar 2021
Working Paper Summaries

Assessing the Strength of Network Effects in Social Network Platforms

Keywords: by Marco Iansiti

November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

Harvard Business School Professor J. Gunnar Trumbull balks at the ubiquitous idea that the concentrated power of a few billionaires controls public policy and government regulation. Exaggeration of the View Details

Keywords: by Kim Girard

Web

Managing the Future of Work

years, the program still faced significant challenges in its implementation: How should Unilever, one of the world's largest consumer goods companies, adapt and accelerate the... View Details

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

aftermath of Japan's 3/11 tragedy. But even as we focus on immediate human needs, we cannot avoid recognizing--and coping with--the long economic shadow cast by this disaster. The direct View Details

Keywords: Re: Multiple Faculty

November 2008 (Revised August 2010)
Case

Whole Foods Acquires Wild Oats (A)

Examines the implications of Whole Foods' CEO's anonymous message board postings including its potential impact on the company's proposed merger with Wild Oats. View Details

Keywords: Forms of Communication; Acquisition; Communication Strategy; Retail Industry; Food and Beverage Industry

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

handle account processing. "We're pooling the assets of small, low-income consumers and adapting 401(k) processing machinery to serve them. We're also working on regulatory... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

April 2009
Case

GSK's Acquisition of Sirtris: Independence or Integration?

By: Toby E. Stuart and James Weber

An executive from pharmaceutical company GSK must choose how much to integrate a recently acquired biotechnology firm, Sirtris. Moncef Slaoui, GSK's global head of R&D, championed the acquisition of Sirtris to gain access to its potentially revolutionary science.... View Details

Keywords: Mergers and Acquisitions; Resource Allocation; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Research and Development; Science-Based Business; Integration