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      • Faculty Publications  (249)

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      • 1994
      • Manual

      Instructor's Manual for International Trade and Competition

      By: D. B. Yoffie and B. Gomes-Casseres
      Keywords: Globalization; Competition
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      Yoffie, D. B., and B. Gomes-Casseres, eds. Instructor's Manual for International Trade and Competition. 2nd ed. New York: McGraw-Hill, 1994.
      • 1994
      • Casebook

      International Trade and Competition: Cases and Notes in Strategy and Management

      By: B. Gomes-Casseres and D. B. Yoffie
      Keywords: Global Strategy; Globalized Firms and Management
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      Gomes-Casseres, B. and D. B. Yoffie, eds. International Trade and Competition: Cases and Notes in Strategy and Management. 2nd ed. New York: McGraw-Hill, 1994.
      • 1994
      • Book

      The Making of Global Enterprises

      By: G. Jones
      This volume presents new insights on the history of international business. Two main themes are addressed: how and when has global business developed over the last century? and what has been its impact on host economies? The volume includes a pioneering study by Mira... View Details
      Keywords: Economic History; Business Subsidiaries; Economy; Trade; Globalized Firms and Management; Information Technology
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      Jones, G., ed. The Making of Global Enterprises. London: Frank Cass, 1994.
      • January 1994
      • Article

      Foreign Multinationals in British Manufacturing, 1850-1962

      By: G. Jones and Frances Bostock
      This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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      Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
      • 1993
      • Chapter

      Marketing Strategies to Attract Foreign Investment

      By: L. T. Wells Jr.
      Keywords: Marketing Strategy; Foreign Direct Investment; Globalized Economies and Regions; Trade
      Citation
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      Wells, L. T., Jr. "Marketing Strategies to Attract Foreign Investment." In Multinationals in the Global Political Economy, edited by L. Eden and E. Potter, pp. 168–186. New York: St. Martin's Press, 1993.
      • September 1993 (Revised October 1994)
      • Case

      Environment and International Trade

      By: Forest L. Reinhardt
      During the 1990s, environmental activists became interested in trade issues for the first time. Whereas GATT, the General Agreement on Tariffs and Trade, had previously been the province of trade specialists, a new poster popular among environmentalists depicted the... View Details
      Keywords: Trade; Environmental Sustainability; Science-Based Business; Policy; Government and Politics; Agreements and Arrangements; Alliances; Globalization; International Relations; Conflict of Interests
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      Reinhardt, Forest L. "Environment and International Trade." Harvard Business School Case 794-018, September 1993. (Revised October 1994.)
      • June 1993 (Revised September 1993)
      • Case

      Retail in Mexico 1993

      By: David B. Yoffie and Charles McHugh LaFollette
      In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and... View Details
      Keywords: Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico
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      Yoffie, David B., and Charles McHugh LaFollette. "Retail in Mexico 1993." Harvard Business School Case 793-144, June 1993. (Revised September 1993.)
      • June 1993 (Revised April 1998)
      • Case

      COMCO Holding AG (B): COMCO Martech

      By: Rosabeth M. Kanter
      COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was... View Details
      Keywords: Joint Ventures; Business Startups; Trade; Operations; Environmental Sustainability; Business or Company Management; Multinational Firms and Management; Partners and Partnerships; Switzerland; United States; Europe
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      Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)
      • 1993
      • Chapter

      Bearings: The Visible Hand of Global Firms

      By: David J. Collis
      Keywords: Globalized Firms and Management; Trade
      Citation
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      Collis, David J. "Bearings: The Visible Hand of Global Firms." In Beyond Free Trade: Firms, Governments, and Global Competition, edited by D. B. Yoffie, 251–310. Boston, MA: Harvard Business School Press, 1993.
      • 1992
      • Other Unpublished Work

      Conflict or Indifference: U.S. Multinationals in a World of Regional Trading Blocs

      By: L. T. Wells Jr.
      Keywords: Multinational Firms and Management; International Relations; United States
      Citation
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      Wells, L. T., Jr. "Conflict or Indifference: U.S. Multinationals in a World of Regional Trading Blocs." OECD Development Centre Technical Papers, Organisation for Economic Co-operation and Development (OECD), Paris, March 1992.
      • February 1992 (Revised April 1995)
      • Case

      Pfizer: Global Protection of Intellectual Property

      By: Lynn S. Paine and Michael Santoro
      Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details
      Keywords: Patents; Trade; Policy; Government and Politics; Business Strategy; Agreements and Arrangements; Alliances; Cross-Cultural and Cross-Border Issues; Pharmaceutical Industry; United States; Japan; Europe
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      Paine, Lynn S., and Michael Santoro. "Pfizer: Global Protection of Intellectual Property." Harvard Business School Case 392-073, February 1992. (Revised April 1995.)
      • June 1989 (Revised July 1993)
      • Case

      CIGNA Worldwide

      By: John A. Quelch
      A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details
      Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe
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      Quelch, John A. "CIGNA Worldwide." Harvard Business School Case 589-098, June 1989. (Revised July 1993.)
      • December 1986 (Revised April 1987)
      • Case

      Motorola's Japan Strategy

      By: David B. Yoffie and John J. Coleman
      Keywords: Globalized Firms and Management; Corporate Strategy; Trade; Technology Industry; Communications Industry; Japan
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      Yoffie, David B., and John J. Coleman. "Motorola's Japan Strategy." Harvard Business School Case 387-093, December 1986. (Revised April 1987.)
      • October 1986 (Revised November 1988)
      • Case

      B-W Footwear

      By: David B. Yoffie
      As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
      Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States
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      Yoffie, David B. "B-W Footwear." Harvard Business School Case 387-022, October 1986. (Revised November 1988.)
      • April 1983 (Revised October 1990)
      • Background Note

      Textiles and the Multi-Fiber Arrangement

      By: David B. Yoffie
      What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
      Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Manufacturing Industry; Apparel and Accessories Industry; United States; Europe
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      Yoffie, David B. "Textiles and the Multi-Fiber Arrangement." Harvard Business School Background Note 383-164, April 1983. (Revised October 1990.)
      • April 1983 (Revised December 1985)
      • Case

      Countertrade and Merban Corp.

      By: David B. Yoffie
      Keywords: Trade; Global Range; Business and Government Relations; United States; Europe; Asia
      Citation
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      Yoffie, David B. "Countertrade and Merban Corp." Harvard Business School Case 383-116, April 1983. (Revised December 1985.)
      • 1980
      • Book

      Product Innovation and Directions of International Trade

      By: L. T. Wells Jr.
      Keywords: Product Development; Globalization
      Citation
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      Wells, L. T., Jr. Product Innovation and Directions of International Trade. NY: Arno Press, Inc., 1980.
      • July 1974
      • Article

      International Trade: The Product Life Cycle Approach

      By: Louis T Wells Jr
      Keywords: Global Range; Trade; Product
      Citation
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      Wells, Louis T., Jr. "International Trade: The Product Life Cycle Approach." Ritsumeikan keieigaku [Ritsumeikan Business Review] 13, no. 2 (July 1974). (in Japanese.)
      • February 1969
      • Article

      Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

      By: Louis T Wells Jr
      Keywords: Global Range; Trade; Product; Goods and Commodities; United States
      Citation
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      Wells, Louis T., Jr. "Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables." Quarterly Journal of Economics 83, no. 1 (February 1969): 152–62. (Also reprinted in Wells, The Product Life Cycle and International Trade.)
      • Teaching Interest

      Business Opportunties in Climate Adaptation

      By: John D. Macomber

      This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

      Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America
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