Publications

01 Dec 2017
News

2017 in Health Care: Telemedicine Has Arrived

The technology behind telemedicine—health care delivered remotely and asynchronously—has been improving for years, but in 2017, the United States hit a tipping point. This year, Kaiser Permanente’s CEO announced that of the company’s 100 million–plus patient encounters... View Details

Keywords: Halle Tecco (MBA 2011), founder emeritus, Rock Health; angel investor; adjunct professor, Columbia Business School

February 2014 (Revised August 2016)
Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra

Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details

February 1998 (Revised December 2000)
Case

Nantucket Nectars

By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti

The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States

11 Jan 2021
News

Is A/B Testing Effective? Evidence from 35,000 Startups

September 2011 (Revised March 2014)
Case

Airbnb

By: Joseph B. Lassiter III and Evan W. Richardson

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the three founders of Airbnb, an online private accommodation rental market, stared at each other across the kitchen table in their San Francisco apartment. It was March of 2009. A single sheet of paper sat on the table... View Details

Keywords: Entrepreneurship; Housing; Information Publishing; Private Ownership; Online Technology; Information Industry; San Francisco

16 May 2023
In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

investments and triggered a run on deposits, gave pause to startup investors and also holds lessons for founders going forward. Harvard Business School faculty suggest some key takeaways for the startup ecosystem as the dust settles and... View Details

Keywords: by Avery Forman; Technology; Financial Services

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

The Social Enterprise Accelerator is offered to students in the summer between their first and second year, supporting student founders in the development of their social impact startup. During the summer of 2023, eleven student View Details

March 2020
Case

Braver Angels: A Grassroots Effort to Depolarize American Politics

By: Francesca Gino, Julia A. Minson and Jeff Huizinga

The founders of Braver Angels, an organization that uses family therapy principles to foster constructive dialogue between conservatives and liberals, consider how to improve its effectiveness and reach. View Details

Keywords: Political Polarization; Interpersonal Communication; Performance Effectiveness; Strategy; United States

Julia Austin is a Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. Julia is also a certified Executive Coach, board member, startup advisor and angel investor... View Details

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

by economists from Alan Greenspan on down? Will it add to the ranks of the unemployed with attendant social and psychological costs, costs not factored into productivity calculations? Or does it provide the ultimate answer to foundering... View Details

Keywords: by James Heskett

January 1981
Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details

Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry

December 2022 (Revised August 2023)
Case

Circles.Life at a Crossroads of Growth

By: Juan Alcácer and Adina Wong

In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details

Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore

January 2017 (Revised May 2019)
Case

Paytm: Building a Payments Network

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani

By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details

Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India