Publications

December 2010 (Revised March 2011)
Background Note

Strategic Marketing in Creative Industries

By: Anita Elberse

A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details

Keywords: Marketing Strategy

30 Jun 2016
News

Unicorn Instacart Hopes Its Data Scientists Can Calculate a Path to Profits

November 2024
Case

Dr. Bombay Ice Cream

By: William R. Kerr, Alexis Brownell and Michael Liu

This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details

Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Food and Beverage Industry; United States

11 Mar 2025
HBS Seminar

JP Dubé, University of Chicago

Research Summary

Dynamic Demand Estimation in Platform and Two-Sided Markets

This paper develops techniques to structurally estimate consumer demand in general platform-intermediated and two-sided markets. By estimating both sides of the market simultaneously, the methodology presented here is able to (1) endogenize the utility of a platform as... View Details

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

topping $85 billion by 2032, according to Fortune Business Insights. Consumers increasingly expect to find the goods they want easily, and a satisfying search feature could give retailers an advantage. The... View Details

Keywords: by Rachel Layne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

road half the time, grew in number as the size of the average American household declined. The new economy has made it even easier for consumers to get rid of their stuff. These huge houses had to be filled with more stuff, View Details

Keywords: by John Quelch; Consumer Products; Consumer Products; Consumer Products

December 2010 (Revised February 2013)
Case

Logoplaste: Global Growing Challenges

By: Juan Alcacer and Anthony John Morrison Leitao

In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion strategy as a means to guarantee the company's continued success. The company, which began with a few plants in Portugal in the 1990s, now had 60 plants... View Details

Keywords: Business Growth and Maturation; Global Range; Global Strategy; Partners and Partnerships; Expansion

09 Nov 2021
News

Holiday Season 2021: When Should you Mail Packages Amid Shortages and Delays

25 Aug 2018
News

The Other Amazon Effect: How Prices Have Become Less Insulated From Supply Shocks

November 22, 2021
Article

Manage Your Talent Pipeline Like a Supply Chain

By: Joseph B. Fuller and Matthew Sigelman

In supply-chain management, you get what you plan for. Companies understand that principle when it comes to the goods that they consume and produce, but not when it comes to the people they hire and train. For decades, companies have adopted a short-term, ad hoc... View Details

Keywords: Talent Management; Talent and Talent Management; Labor; Strategic Planning

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22 Apr 2015
Working Paper Summaries

Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

Keywords: by Ginger Jin, Michael Luca & Daniel Martin

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself... View Details

Keywords: by Julia Hanna; Consumer Products

2001
Book

Giants of Enterprise: Seven Business Innovators and the Empires They Built

By: R. S. Tedlow

From the table of contents: Andrew Carnegie: From Rags to Richest; George Eastman and the creation of a mass market; Henry Ford: The Profits and the Price of Primitivism; Thomas J. Watson Sr. and American salesmanship; Charles Revson and Revlon: Consumer Packaged Goods... View Details

Keywords: Business History

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November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

20 Nov 2007
Working Paper Summaries

The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

Keywords: by Michael I. Norton & Leonard Lee; Retail

2008
Working Paper

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg

This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details

Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Consumer Behavior; Emotions

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April 2020 (Revised October 2020)
Case

Unilever's Response to the Future of Work

By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej

In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details

Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe

2009
Chapter

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg

This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details

Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Demand and Consumers; Business and Government Relations