Fashion Industry - Publications - Faculty & Research

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

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20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

an integrated fashion to achieve real impact. Competitiveness strategies combine efforts to upgrade general conditions in an economy with efforts that are targeted at the specific conditions affecting individual groups of activities.... View Details

Keywords: by Christian Ketels

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

for the phenomenon. Munyaradzi Mushato suggested that, "my experience in industry tells me that most jerks are created by the very systems that are designed to improve performance that is, about 70% of the jerks are bred! Most... View Details

Keywords: by James Heskett

2023
Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

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26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

24 Feb 2022
Op-Ed

Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC

capacity of different hospitals can be readily compared. As measurement and investment experts, FASB’s governors are capable of and motivated to fashion a standard that clearly addresses this issue. Their focus would be to protect the... View Details

Keywords: by Regina Herzlinger and Richard Boxer; Health

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom

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19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

profitability in many instances. So why are so many employers pushing so forcefully for all employees to return to the office, even as employee turnover across industries is increasing? It’s a pattern not isolated to the corporate world.... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

of employees that can prove most difficult." It Takes An Innovative Village Creativity is doubtless a significant force in the Indian fashion business, the focus of research by HBS professor Mukti Khaire. While the View Details

Keywords: by Julia Hanna; Fashion; Fashion; Fashion; Fashion

July 2015 (Revised January 2020)
Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim

The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details

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21 Feb 2005
Op-Ed

Is Business Management a Profession?

Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government. While Taylorism was quickly... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

professional life. His odyssey epitomizes the fulfillment of the American dream. A penniless immigrant from an environment entirely unlike that in the United States comes here and winds up at the center of the industry which is at the... View Details

Keywords: by Sean Silverthorne; Computer

November 2022 (Revised June 2023)
Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley

In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

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June 2010
Teaching Note

Radiant Cosmetics: What's in a Pout? (TN)

By: Robert C. Pozen and Mary Ellen Webster Hammond

Teaching Note for 310003. View Details

Keywords: Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; France

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April 1995 (Revised January 2003)
Case

Anasazi Exclusive Salon Products, Inc.

By: William A. Sahlman and Jason Green

Anasazi, a hair-care products start-up based in the Midwest, is having growing pains as it tries to develop a new distribution model for the professional hair salon industry. The company has completed several rounds of venture financing but, to continue, needs to raise... View Details

Keywords: Business Startups; Financial Condition; Venture Capital; Financial Strategy; Financing and Loans; Expansion; Planning; Fashion Industry; Iowa

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August, 2024
Article

Absenteeism, Productivity, and Relational Contracts Inside the Firm

By: Achyuta Adhvaryu, Jean-François Gauthier, Anant Nyshadham and Jorge Tamayo

We study relational contracts among managers using a unique dataset that tracks transfers of workers across teams in Indian ready-made garment factories. We focus on how relational contracts help managers cope with worker absenteeism shocks, which are frequent, often... View Details