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  • 2011
  • Teaching Note

Juner New Materials: On the Road to IPO (TN)

By: F. Warren McFarlan, Donglin Xia, Ning Jia and Ziqian Zhao
Juner New Materials (Juner) is a private China-based company that develops, produces, and distributes modified plastic compounds. Founded in 1995 by female serial entrepreneur Xiaomin Chen, Juner has exhibited strong performance and growth potential in the past fifteen... View Details
Keywords: Emerging Markets; Entrepreneurship; Financial Statements; IPO; Valuation; Women Executives; China; Plastics; China
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McFarlan, F. Warren, Donglin Xia, Ning Jia, and Ziqian Zhao. "Juner New Materials: On the Road to IPO (TN)." Tsinghua University Teaching Note, 2011.
  • 2025
  • Working Paper

Government-Brokerage Analysts and Market Stabilization: Evidence from China

By: Sheng Cao, Xianjie He, Charles C.Y. Wang and Huifang Yin
We show analysts at government-controlled brokerage firms serve as a market stabilization tool in China. Using earnings forecasts from 2005–2019, we find government-brokerage analysts issue relatively more optimistic—yet less accurate and timely—forecasts during... View Details
Keywords: Sell-side Analysts; Forecast Optimism; Forecast Accuracy; Government Incentives; Market Stabilization; Government Ownership; Coordinated Economies; Stocks; Forecasting and Prediction; Business and Government Relations; Emerging Markets
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Cao, Sheng, Xianjie He, Charles C.Y. Wang, and Huifang Yin. "Government-Brokerage Analysts and Market Stabilization: Evidence from China." Harvard Business School Working Paper, No. 18-095, March 2018. (Revised March 2025.)
  • 07 Dec 2009
  • Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed—and What to Do about It. Government has played similar catalytic roles in creating hubs of innovation is places such as Tel Aviv and Singapore. Such success stories... View Details
Keywords: by Sean Silverthorne; Technology
  • Article

Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey

By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Auto Industry; Consumer Products Industry; Food and Beverage Industry; Manufacturing Industry; Service Industry; Turkey
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Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
  • 06 Nov 2019
  • Working Paper Summaries

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

Keywords: by Valeria Giacomin, Geoffrey Jones, and Erica Salvaj
  • 2003
  • Class Lecture

Entrepreneurial Marketing

By: Joseph B. Lassiter III
Keywords: Marketing; Entrepreneurship
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Lassiter, Joseph B., III. "Entrepreneurial Marketing." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 4473C.)
  • September 2011 (Revised March 2012)
  • Case

Fundamental Analysis in Emerging Markets: Autoweb Holdings

By: Lauren Cohen and Christopher Malloy
Keywords: Finance; Emerging Markets
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Cohen, Lauren, and Christopher Malloy. "Fundamental Analysis in Emerging Markets: Autoweb Holdings." Harvard Business School Case 212-022, September 2011. (Revised March 2012.)
  • Article

Stakeholder Marketing 2.0

As more companies pursue "open innovation" and adopt social networking and Web 2.0 tools, there is an emerging opportunity for them to connect with a diverse body of stakeholders and incorporate their interests and ideas. However, this also introduces many new... View Details
Keywords: Social and Collaborative Networks; Business and Stakeholder Relations
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Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (Spring 2010): 97–102.
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • December 1996 (Revised July 2002)
  • Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
Keywords: Marketing; Internet and the Web; Digital Marketing
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
  • Fall 2012
  • Article

Marketing and Public Policy: Transformative Research in Developing Markets

By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets
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Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
  • September 2012 (Revised September 2015)
  • Case

Doing Business in Turkey

By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Turkey
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Oberholzer-Gee, Felix, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud, and Cigdem Çelik. "Doing Business in Turkey." Harvard Business School Case 713-433, September 2012. (Revised September 2015.)
  • June 1993 (Revised March 1995)
  • Case

La Nacional and the Huites Dam Project

By: Kenneth A. Froot
Keywords: Emerging Market Finance; Cost of Capital; Infrastructure; Investment; Mexico
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Froot, Kenneth A. "La Nacional and the Huites Dam Project." Harvard Business School Case 293-138, June 1993. (Revised March 1995.)
  • 2017
  • Working Paper

A Historical Approach to Clustering in Emerging Economies

By: Valeria Giacomin
Clusters are defined as geographically concentrated agglomerations of specialized firms in a particular domain. The cluster concept in its broader meaning of industrial agglomeration has been the focus of longstanding debates in the social sciences. This working paper... View Details
Keywords: Industry Clusters; Research; Theory; Developing Countries and Economies; History; Analysis; Globalization
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Giacomin, Valeria. "A Historical Approach to Clustering in Emerging Economies." Harvard Business School Working Paper, No. 18-018, August 2017.
  • May 1994
  • Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan
Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
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McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.)
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

countries. The Creating Emerging Markets project is sponsored by Harvard Business School’s Business History Initiative. We spoke with Oberholzer-Gee, who conducted both interviews in early 2015, to discuss... View Details
Keywords: by Sean Silverthorne
  • January–February 2023
  • Article

External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures

By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward... View Details
Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure
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DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
  • 2024
  • Working Paper

Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria

By: Saveshen Pillay, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi and Denise Mubaiwa
In this paper, we explore the impact of creating a public sector nano, micro, small and medium enterprise (nMSME) grading system in Nigeria. Using insights from work with the Nigerian government, the first country in Africa to attempt to establish a public sector SME... View Details
Keywords: Small Business; Economic Growth; Emerging Markets; Economic Sectors; Africa; Nigeria
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Pillay, Saveshen, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi, and Denise Mubaiwa. "Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria." Working Paper, October 2024.
  • 06 Apr 2021
  • Working Paper Summaries

Currency Hedging in Emerging Markets: Managing Cash Flow Exposure

Keywords: by Laura Alfaro, Mauricio Calani, and Liliana Varela; Financial Services
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