Publications

Educators

21 Feb 2020
News

“Businesses Should Use Technology To Disrupt Their Core Competencies”

04 Jun 2021
News

Inside IKEA’s Digital Transformation

10 Jan 2024
Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not alone. These new point-of-sale... View Details

Keywords: by Anna Lamb, Harvard Gazette

Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern

Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details

Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology

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07 Feb 2022
News

Most Compelling Qualities Of Digitally Transformed Enterprises

19 Oct 2016
Book

Three Critical Mistakes Digital Businesses Make With Content

Keywords: by Michael Blanding; Retail; Music

23 Feb 2022
News

Can WEB3 Bring Back Competition to Digital Platforms?

July 2020
Technical Note

Digital Platforms: An Introduction

By: Chiara Farronato, Michael W. Toffel and Feng Zhu

Keywords: Technology Industry

Educators

July 2021
Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley

Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details

Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry

Web

Information Technology | About

Information Technology Access to HBS networks, applications, computers, and other electronic resources (heretofore referred to as “the Resources”) is a privilege. HBS reserves the right to revoke access at any time at its sole discretion.... View Details

December 2019
Article

What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

By: Ron Adner, Phanish Puranam and Feng Zhu

The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have... View Details

Keywords: Information Technology; Transformation; Strategy; Digital Transformation

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Article

Social Networks Are the New Web Portals

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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Article

Make Online Ads Accountable

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

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Article

Facebook's New Golden Rule

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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March 3, 2011
Article

Can We Finally Eradicate Bad Products?

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

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30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

joint venture between three television broadcasters, perhaps signal that other industries have learned from the music industry. Q: What are you working on now? A: I am working on a number of research projects that look at the impact of View Details

Keywords: by Sean Silverthorne; Music

2004
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

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February 2025 (Revised April 2025)
Case

Shake Shack's Playbook for the Digital Era

By: Christopher Stanton, Allison Ciechanover and George Gonzalez

This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details

Educators

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (B2)

By: David A. Garvin

Should follow Digital Equipment Corp.: The Endpoint Model (B1). A new plant manager has been hired; the case describes her experience, management philosophy, goals in the plant, and handling of a production problem. View Details

Keywords: Experience and Expertise; Goals and Objectives; Production; Problems and Challenges; Technology Industry