Publications

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17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

the latest test results. A third approach—less common—is to create a coordinated "virtual team" around the patient, by sharing lab data, insurance claims data, and pharmacy data in an attempt to enhance overall care. Another... View Details

Keywords: by Martha Lagace; Health

September 2020 (Revised July 2022)
Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

August 2008 (Revised June 2012)
Case

Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy

By: Luis M. Viceira and Helen Tung

In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions... View Details

Keywords: Volatility; Asset Management; Stocks; Financial Strategy; Investment Funds; Product Development

January 2020
Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal

In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details

Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details

August 2018 (Revised April 2019)
Supplement

Chateau Winery (B): Supervised Learning

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details

Keywords: Data Science; Clustering; Analytics and Data Science; Customers; Marketing; Analysis

24 Jan 2023
Research & Ideas

Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

people for passion. Leaders also need to learn how to manage for passion.” Two perspectives on passion The researchers crunched the numbers from more than 200 million job postings using data from Burning... View Details

Keywords: by Sean Silverthorne

14 Sep 2012
Working Paper Summaries

What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises

An abstract is unavailable at this time. View Details

Keywords: by Robert Gibbons & Rebecca Henderson

January 2025 (Revised March 2025)
Case

Thomas Müller: Mr. Bayern Munich

By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott

In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details

Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; ＂Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany

March 2024
Article

Do Safety Management System Standards Indicate Safer Operations? Evidence from the OHSAS 18001 Occupational Health and Safety Standard

By: Kala Viswanathan, Matthew S. Johnson and Michael W. Toffel

Problem definition: Given the enormous disruptions and costs of occupational injuries, companies and buyers are increasingly looking to voluntary occupational health and safety standards to improve worker safety. Yet because these standards only require... View Details

Keywords: Occupational Health; Occupational Safety; Program Evaluation; Safety Performance; Injuries; OHSAS 18001; ISO 45001; Working Conditions; Safety; Standards

Read Now

21 Jan 2010
Working Paper Summaries

Going Through the Motions: An Empirical Test of Management Involvement in Process Improvement

Keywords: by Anita L. Tucker; Health

2011
Other Unpublished Work

Military Ties, New Ventures, and Political Risk Management in Emerging Economies

By: Shon R. Hiatt and Wesley Sine

New ventures in emerging economies face a number of challenges such as political instability, corruption, and uncertain property rights that can severely hinder their ability to grow and survive, yet little is known about how startups can mitigate such risk. Using data... View Details

Keywords: Risk Management; Business Startups; Government and Politics; Developing Countries and Economies; Latin America

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

2020
Article

Public Sentiment and the Price of Corporate Sustainability

By: George Serafeim

Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details

Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science

SSRN

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August 2015 (Revised January 2017)
Technical Note

From Correlation to Causation

By: Feng Zhu and Karim R. Lakhani

To make sound business decisions, managers must be comfortable with the concepts of correlation and causation. This background note provides an overview of correlation and causation using examples and explains why the former does not imply the latter. It also describes... View Details

Keywords: Statistics; Regression; Data Analytics; Decisions; Forecasting and Prediction; Judgments