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  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Business School Case 719-417 National Australia Bank: Looking Out for the Customer After learning that most defaults were due to health, job, or marital problems, National Australia Bank revised its debt collection department to shift... View Details
Keywords: Dina Gerdeman
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

don't work out.” How does it apply? (or, Why there is no “normal” to come back to) Your state, industry, organization—or unconscious mind—may be pinning hopes on some other event or date after which some version of “rescue” will come: a vaccine, a cure, a reliable and... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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  • 23 Aug 2016
  • First Look

August 23, 2016

media and marketing. The case challenges the students to ponder what it takes for a company to repeatedly increase customer satisfaction rates and profitability with the same product over the years. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

doubled its size by acquiring a large European company and was about to do it again by buying an Australian global company. Zambrano viewed clear core values and standards as an important element of success, particularly as Cemex expanded quickly overseas through View Details
Keywords: by Rosabeth Moss Kanter
  • 28 Jun 2011
  • First Look

First Look: June 28

indicator we document that 1) inflow-driven buying pressure by mutual funds has a pronounced and persistent stock price impact, 2) the probability of an SEO increases by 59%, 3) insider sales increase by 7%, and 4) the probability of completing a stock-based View Details
Keywords: Sean Silverthorne
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

customers in new product development) and developing a reputation for environmentally friendly behavior. What is the role of operations management in this context? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Sean Silverthorne
  • August 2024
  • Case

Oculii

By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry
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  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

pursue further globalization, Natura must now decide whether to continue to rely primarily on the direct sales model or to experiment with other models—and whether to make acquisitions or become part of a larger group. Purchase this case: View Details
Keywords: Sean Silverthorne
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

difficult to understand and implement. We introduce the 4 Minds framework as a practical tool for understanding and applying the science of decision-making in the marketplace. We synthesize previous research on decision-making into four broad approaches View Details
Keywords: Carmen Nobel
  • October 1989 (Revised June 1993)
  • Case

RKO Warner Video, Inc.: Incentive Compensation Plan

By: George P. Baker III
Details the design and implementation of an incentive bonus plan for video store managers. The problem for top management of the chain is to induce the store managers to "sweat the details," to keep the stores neat and well organized, and to deal courteously and... View Details
Keywords: Acquisition; Change; Strategic Planning; Performance Improvement; Sales; Management; Employee Relationship Management; Situation or Environment; Success; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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  • 30 Aug 2011
  • First Look

First Look: August 30

311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

an Impact Great business leaders are problem solvers. That’s what sparked Susan Tynan to found Framebridge, a custom framing company. When Tynan couldn’t find a reasonably priced place to frame her beloved posters, she launched a... View Details
Keywords: by Danielle Kost
  • July 2024
  • Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; Artificial Intelligence; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Digital Strategy; Financial Services Industry; St. Louis; Missouri; United States; Canada
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  • April 2023
  • Article

Inattentive Inference

By: Thomas Graeber
This paper studies how people infer a state of the world from information structures that include additional, payoff-irrelevant states. For example, learning from a customer review about a product’s quality requires accounting for the reviewer’s otherwise irrelevant... View Details
Keywords: Cognition and Thinking; Information Types; Behavior; Knowledge Acquisition
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  • 03 Oct 2005
  • Research & Ideas

The Truck Driver Who Reinvented Shipping

additional trucks and hired a team of drivers, a move that enabled him to get off the road and look for new customers. For the next two years, his business thrived, but when poor economic conditions forced many of his newly won customers... View Details
Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

is associated with higher employee departure rates in stores where the manager is likely to be more informed than headquarters (stores that serve repeat customers or customers with atypical demographic... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

Administration. “Those who choose the offering will engage with it more.” Equally important, the researchers found that in this context, identifying negatives prominently had an “insignificant effect” on customer View Details
Keywords: by Danielle Kost
  • 07 Jul 2019
  • HBS Case

Walmart's Workforce of the Future

approach to the customer experience, with an emphasis on employee training and improved ecommerce and automation technology, both on the floor and in back office roles. One foundational move to beef up its technology was Walmart’s $3.3... View Details
Keywords: by Julia Hanna; Retail
  • 21 Apr 2015
  • First Look

First Look: April 21

Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details
Keywords: Carmen Nobel & Sean Silverthorne

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