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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (511)
- Research (1,172)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- Awards
David A. Wells Prize in Economics
Winner of the 1973–1974 David A. Wells Prize in Economics from Harvard University for “Consumer Behavior, Retailer Power, and Manufacturer Strategy in Consumer Goods Industries” (Unpublished doctoral dissertation, Harvard University, 1973). View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative... View Details
Keywords: by John Quelch
- Research Summary
The Consumer-Direct Channel: "We've Come Full Spiral"
Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global... View Details
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- October 2022
- Supplement
The SAH Group: The Time is Right, Spreadsheet Supplement
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Tunisia
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Product Positioning; Market Entry and Exit; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Tunisia
- 27 Jul 2023
- Blog Post
Buy Big, Sell Small
least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get... View Details
- June 2011 (Revised May 2012)
- Case
Nestlé SA: Nutrition, Health and Wellness Strategy
By: Rebecca M. Henderson and Ryan Johnson
In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,... View Details
Keywords: Nutrition; Health; Growth and Development Strategy; Decision Choices and Conditions; Goals and Objectives; Value Creation; Food and Beverage Industry
Henderson, Rebecca M., and Ryan Johnson. "Nestlé SA: Nutrition, Health and Wellness Strategy." Harvard Business School Case 311-119, June 2011. (Revised May 2012.)
- 07 Dec 2011
- News
Shoppers say 'ho-hum' not 'ho-ho-ho' to sales
The U.S. Needs an SEC for Its Health Care System
The U.S. health care system suffers from a lack of transparency. Employers, insurers and individual consumers pay varying prices for treatments, drugs and digital information... View Details
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- Research Summary
Multi-Channel Management
Extensive research on mutli channel management use at consumer goods producing companies like Procter&Gamble. Research cooperation with CMC (Compentence Center multi channel Management) of the University of Essen anf University of Muenster. Consulting of major... View Details
- 27 Dec 2009
- News
China manifesto
- September 2019
- Supplement
Keroche (B): Considering Entry into the Kenyan Beer Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
- 21 Mar 2014
- Blog Post
East Asia MBA Market Update
Over the past several months I have engaged with organizations across East Asia regarding job opportunities for MBA candidates. While economic growth has slowed in the region, the job market is still good overall for MBA graduates and... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may be influenced by fewer and... View Details
Keywords: by James Heskett
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- October 2023
- Case
Driving Sustainability at AB InBev
By: Ethan Rouen and Antonio Manuel Oftelie
It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details
Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico
Rouen, Ethan, and Antonio Manuel Oftelie. "Driving Sustainability at AB InBev." Harvard Business School Case 124-037, October 2023.
- 15 Aug 2023
- Research & Ideas
Why Giving to Others Makes Us Happy
to create conditions where helping people might feel good for the actor.” Plus, setting up both corporate and private giving programs properly may lead people to donate their time and money more often, she notes. At a time when economic... View Details
Keywords: by Michael Blanding