Publications

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details

Keywords: Sean Silverthorne

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

an electronic version of a patient questionnaire that had been designed and vetted by a group of subspecialty experts. We integrated that survey into our EHR. To assess the effects of our new EHR system and the new process flow for... View Details

Keywords: Dina Gerdeman

2023
Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

23 Jul 2013
First Look

First Look: July 23

coverage, care delivery, and spending. Purchase this case: http://hbr.org/search/712466-PDF-ENG Harvard Business School Case 613-056 ASUSTeK and the Google Nexus 7 Tablet Days after Jerry Shen introduced a new tablet computer at the View Details

Keywords: Anna Secino

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

June 2016 (Revised November 2021)
Case

Longchamp

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer

Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much... View Details

Keywords: Brand Management; Luxury Brand; Brand Positioning; Product Strategy; Retailing; Pricing Strategy; Marketing; Brands and Branding; Marketing Strategy; Luxury; Family Business; Price; Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Europe

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

and its customers. The electronic ink technology produced by the company E Ink is an essential component of electronic readers such as Amazon's Kindle and Barnes & Noble's NOOK. But it is an input... View Details

Keywords: by Julia Hanna

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

23 Nov 2020
Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

Bankruptcy filings in the United States were expected to soar during this year’s economic recession, induced by COVID-19. Instead, they dropped 27 percent year-over-year through August, driven by an unexpected drop in consumer and small... View Details

Keywords: by Rachel Layne

May 1991 (Revised October 1998)
Case

NIKE (A) (Condensed)

By: David B. Yoffie

Describes the history of Nike, its strategy, and the industry in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy. View Details

Keywords: Strategy; Economics; Consumer Products Industry; Consumer Products Industry

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

June 2012
Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi

The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details

Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Electronics Industry; Europe

31 May 2004
Research & Ideas

How Team Leaders Show Support–or Not

in companies from a few different industries, in order to generalize our results as much as possible. Thus, we studied nine teams from two chemicals firms, nine teams from three high tech firms, and eight teams from two consumer products... View Details

Keywords: by Martha Lagace

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

behavior. In fact, the code responsible for creating many consumer electronics is widely available and is often used as a springboard for developers to further innovate, sharing ideas and crafting new... View Details

Keywords: by Lane Lambert

13 Mar 2012
First Look

First Look: March 13

case:http://cb.hbsp.harvard.edu/cb/product/512003-PDF-ENG Allied Electronics Corporation Ltd.: Linking Compensation to Sustainability Metrics Robert G. Eccles, George Serafeim, Shelley Xin Li, and Alan KnightHarvard Business School Case... View Details

Keywords: Sean Silverthorne

January 2017
Case

The Six CEOs of Tyco International Ltd.

By: John R. Wells and Gabriel Ellsworth

In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco... View Details