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Publications

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  • All HBS Web  (565)
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    • News  (93)
    • Research  (424)
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  • Faculty Publications  (237)

Show Results For

  • All HBS Web  (565)
    • People  (1)
    • News  (93)
    • Research  (424)
    • Events  (1)
  • Faculty Publications  (237)
← Page 12 of 565 Results →
  • 24 Apr 2012
  • First Look

First Look: April 24

structuring of consumer loans than those who are not. Conditional on using decision-making authority, their decisions are also less risky ex post. These findings demonstrate employee selection as an important, but understudied, element of... View Details
Keywords: Carmen Nobel
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

few falsehoods to lift cosmetics from an accessory for prostitutes to a desired luxury item. Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?Countries such as Israel now realize they need to engage in place branding... View Details
Keywords: by Sean Silverthorne; Retail

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics; electronics
    • 06 Jan 2014
    • Research & Ideas

    Technology Re-Emergence: Creating New Value for Old Innovations

    readers. They've connected with consumers' desire to be with others who are like themselves. The Swiss understood the importance of helping consumers build an emotional connection with their watches. My sense is that the same holds true... View Details
    Keywords: by Carmen Nobel; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
    • July 2023
    • Case

    Crocs: Using Community-Centric Marketing to Make Ugly Iconic

    By: Ayelet Israeli and Anne V. Wilson
    In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
    Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Consumer Products Industry; United States
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    Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.

      Roberto Verganti

      Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
      • 15 Jul 2013
      • Research & Ideas

      Five Imperatives for Improving Health Care

      that it's critical to encourage consumers to pursue healthier lifestyles. But just as importantly, patients also need better access to data on both the cost and potential outcome of specific medical procedures. Moreover, they need a... View Details
      Keywords: by Carmen Nobel; Health
      • 2020
      • Case

      Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration

      By: Andrew J. Hoffman
      The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies... View Details
      Keywords: Environmental Sustainability; Cooperation; Social Issues; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Performance Evaluation; Apparel and Accessories Industry
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      Hoffman, Andrew J. "Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration." William Davidson Institute Case 8-059-399, 2020.
      • 16 Oct 2023
      • HBS Case

      Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

      2020, Delta’s plans looked promising. It was the first airline to headline the Consumer Electronics Show in Las Vegas, with Bastian as the headline speaker. He was joined on stage by Nicole Jones, the... View Details
      Keywords: by Lane Lambert; Air Transportation
      • 16 Feb 2010
      • Research & Ideas

      The Outside-In Approach to Customer Service

      example of a company that has been on this journey? A: Best Buy, the largest dedicated consumer electronics retailer in the United States, provides a good example of a company that developed an outside-in... View Details
      Keywords: by Sarah Jane Gilbert; Consumer Products
      • Article

      The Re-Industrialization of the United States?

      By: Willy C. Shih
      Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant... View Details
      Keywords: U.S. Competitiveness; Re-industrialization; Re-shoring; Operations; Production; Supply and Industry; Supply Chain; Supply Chain Management; Geographic Location; Geography; Globalization; Globalized Economies and Regions; Globalized Firms and Management; Globalized Markets and Industries; Labor; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; United States; China; European Union
      Citation
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      Shih, Willy C. "The Re-Industrialization of the United States?" Wirtschaftspolitische Blätter 60, no. 2 (Second Quarter 2013): 297–312.
      • 19 Jan 2023
      • Research & Ideas

      What Makes Employees Trust (vs. Second-Guess) AI?

      react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
      Keywords: by Rachel Layne
      • 11 Dec 2023
      • Blog Post

      Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

      strategy in consumer brands, then moving from a corporate strategy role into a GM role, and athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to... View Details
      • March 2015 (Revised April 2015)
      • Case

      The Heat Is On: Emerging Ecosystems in the Thermostat Industry

      By: David Collis and Ashley Hartman
      Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
      Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry
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      Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
      • 12 Mar 2006
      • Research & Ideas

      New Research Explores Multi-Sided Markets

      vertical chain and therefore come up with superior products. One tradeoff would therefore seem to be between large market share and high quality, of which the Microsoft/Apple comparison is a good illustration. Sony illustrates another dimension of vertical integration.... View Details
      Keywords: by Sean Silverthorne; Technology
      • Web

      Faculty - Creating Emerging Markets

      Interests : channels of distribution , corporate accountability , electronic commerce , moral leadership , nonprofit governance Interviews Dr. Elizabeth Mary Okelo Ritu Kumar Dr. Manu Chandaria Francis Okomo-Okello Nii Narku Quaynor Kwasi... View Details
      • April 2009 (Revised January 2011)
      • Case

      Gucci Group: Freedom within the Framework

      By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain
      Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry
      Citation
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      Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079, April 2009. (Revised January 2011.)
      • 28 Jun 2021
      • Research & Ideas

      Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

      accelerating a trend that began before the pandemic. For instance, the consumer electronics chain Best Buy struggled to attract sales, and the company ended up cutting costs through layoffs and furloughs.... View Details
      Keywords: by Lane Lambert
      • Web

      Advisory Board - Entrepreneurship

      and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or View Details
      • 19 May 2015
      • First Look

      First Look: May 19

      virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions. Users have been drawn to Bitcoin... View Details
      Keywords: Sean Silverthorne
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