Commercialization - Publications - Faculty & Research

December 2021 (Revised January 2023)
Case

Katerra (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details

Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States

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April 2010 (Revised July 2010)
Background Note

Introduction to Mutual Funds

By: Robert C. Pozen

This note is an excerpt from my book The Mutual Fund Business and is an introduction to mutual funds, contrasted with commercial banks. View Details

Keywords: Commercial Banking; Investment; Investment Funds; Banking Industry

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Profile

Arvind Chandrababu

best approaches for pursuing my career. Initially, I thought building schools would be a nonprofit enterprise. But studying things like the rise of microfinance really changed my mind. When people develop commercial models, they can make... View Details

Keywords: Technology; Nonprofit / Government

12 Jan 2010
News

A mistake that will make banks riskier

September 1988
Supplement

Reebok Commercials--1988, Video

By: John A. Quelch

Set of seven commercials to accompany Reebok International Ltd. View Details

Keywords: Marketing; Advertising; Apparel and Accessories Industry

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March 2023 (Revised November 2023)
Module Note

The Social Purpose of the Firm

By: Debora L. Spar and Julia M. Comeau

The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details

Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands

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20 Jul 2021
News

How Adidas Helped Monetize the Olympics (Preview Video)

15 Feb 2012
News

Why Social Change is Good for Business

16 Jul 2021
Video

How Adidas Helped Monetize the Olympics

Joey Ryu

Joey (Won Jung) Ryu is a doctoral student in the Strategy unit at Harvard Business School. Her primary interests are strategic management, economics of innovation and entrepreneurship. Prior to joining HBS, Joey recieved her master's degree from Cornell University... View Details

Keywords: biotechnology; health care; pharmaceuticals; high technology; information technology industry

June 2001 (Revised July 2001)
Case

SKOLAR: Launching a University Technology Spinoff Company

SKOLAR is the first company formally spun out of Stanford University. The company is searching for the right business model to commercialize its Internet-based medical information offering. View Details

Keywords: Business Model; Commercialization; Higher Education; Information Technology; Business Startups; Information Technology Industry; Education Industry; California

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31 Jan 2013
News

The Funniest Super Bowl Ads of All Time

Awards

University of Vienna Best Paper Award

By: Carliss Y. Baldwin

Winner of the 2007 University of Vienna Best Paper Award for "How User Innovations Become Commercial Products: A Theoretical Investigation and a Case Study" with Christoph Hienerth and Eric von Hippel (Research Policy, 2006). View Details

April 2002
Supplement

Cityspace: Product Demonstration and Reflections by Marc Meyohas, Founder

Consists of two parts. The first part shows a television commercial by NEC portraying the Cityspace information kiosks. This commercial was aired in the United Kingdom in 1998. The second part shows Marc Meyohas, founder of Cityspace, reflecting on the business model... View Details

Keywords: Business Model; Strategy; Entrepreneurship; United Kingdom

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September 2007 (Revised May 2009)
Case

Syndexa and Technology Transfer at Harvard University

By: Richard G. Hamermesh and David Kiron

Gokhan Hotamisligil is a star researcher at Harvard School of Public Health who has made groundbreaking discoveries linking fat cells, inflammation, and diabetes. He now wants to form a company to commercialize these discoveries. At the same time, Isaac Kohlberg, the... View Details

Keywords: Business Startups; Higher Education; Entrepreneurship; Innovation and Invention; Intellectual Property; Rights; Agreements and Arrangements; Science-Based Business; Commercialization; Biotechnology Industry; Health Industry

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01 Mar 2013
News

A Healthy Profit

2005
Chapter

Microfinance: The Next Ten Years

By: Michael Chu

A review of the history of commercial microfinance and a view on the key developments in the next decade. View Details

Keywords: History; Microfinance; Financial Services Industry

Citation

Dafna Bearson is a doctoral candidate in the Strategy Unit at Harvard Business School. Her research interests lie at the intersection of strategy and innovation. Specifically, her research focuses on intellectual property commercialization strategy in startups... View Details

Keywords: biotechnology; pharmaceuticals; high technology

November 2003 (Revised December 2003)
Case

Proteome Systems Limited: The First Five Years

A Sydney-based biotechnology company is moving from the development of proteomics technology to the commercialization of its first instruments in the worldwide proteomics market. The case study highlights the range of activities engaged in by the 120-person company,... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Commercialization; Entrepreneurship; Biotechnology Industry; Sydney

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