Business To Business Marketing - Publications - Faculty & Research - Harvard Business School

Filter Results: (13,477)

Filter Results: (13,477)

Show Results For

← Page 12 of 13,477 Results →

Sort by

Are you looking for?

→Search All HBS Web

January 2003 (Revised May 2005)
Case

Zipcar: Refining the Business Model

By: Myra M. Hart, Michael J. Roberts and Julia Stevens

Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details

Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry

August 2011 (Revised September 2011)
Case

Global Business School Network

By: Christopher Marquis and Rwitwika Bhattacharya

The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

announced a new strategy, which he called "One IBM." Having planted that stake in the ground, the company carefully chose what businesses to divest—its energy was then pointed toward the One IBM... View Details

Keywords: by Staff

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

July 1999 (Revised July 2007)
Background Note

Preparing Family Business Cases

By: John A. Davis

Advises students on how to prepare and discuss a family business case. View Details

Keywords: Family Business; Business Education; Cases; Family Ownership; Research

June 2023 (Revised February 2025)
Case

Doing Business in Lima, Peru

By: Jeffrey T. Polzer, Leonard A. Schlesinger and Max Hancock

This case examines the challenges and opportunities of doing business in Peru. It highlights Peru's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Mining Industry; Peru; Latin America

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

spring 1996
Article

Pathways to Business Success in Sub-Saharan Africa

By: James E. Austin, W. Cohn and J. Quelch

Keywords: Success; Africa

2011
Book

Challenges to Business in the Twenty-First Century

By: Gerald Rosenfeld, Jay W. Lorsch and Rakesh Khurana

Keywords: Problems and Challenges

Find at Harvard

September 2012 (Revised September 2015)
Case

Doing Business in Ghana

By: Felix Oberholzer-Gee and Elena Corsi

An entrepreneur considered investing in tomato paste manufacturing in Ghana, an emerging economy, and pondered the opportunities and challenges of investing here. Ghana's economy had been growing over the last decade, reaching a peak of 14.4% growth rate in 2011. Now a... View Details

Keywords: Emergent Countries; Strategy; Opportunity Cost; Emerging Markets; Agriculture and Agribusiness Industry; Ghana

2000
Book

Down to Earth: Applying Business Principles to Environmental Management

By: F. L. Reinhardt

Keywords: Environmental Sustainability; Business Strategy

Find at Harvard

February 1, 2022
Article

Business Schools Must Do More to Address the Climate Crisis

By: Concepción Galdón, Knut Haanaes, Daniel Halbheer, Jennifer Howard-Grenville, Katell Le Goulven, Mike Rosenberg, Peter Tufano and Amelia Whitelaw

Business schools have much to contribute to the fight against climate change. They are experts in organizational transformation, performance measurement, operations, marketing, leadership, and governance. A group of eight business schools has come together to find... View Details

Keywords: Climate Change; Business Education; Environmental Sustainability; Education Industry

Register to Read

March 2018
Article

Global Business over Time

By: Geoffrey Jones

This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems... View Details

Keywords: Global; Multinational; Business History; Globalization; Globalized Firms and Management; Globalized Markets and Industries; Economic Systems

30 Jun 2020
What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

SUMMING UP Do We Need Business School Courses On Inclusion and ‘Voice’? Responses to this month’s column suggest that the issue it raised—recruitment of minority talent into View Details

Keywords: by James Heskett; Education

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

will companies and their employees adjust to the new world of AI? Harvard Business School faculty members take a look at emerging AI trends and offer some advice for businesses... View Details

Keywords: by Rachel Layne; Information Technology

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

business wisdom as old school, we found ourselves wondering if they were right. For years we had watched new management ideas come and go, passionately embraced one year, abruptly abandoned the next. "What really works?" we... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

how we distinguish the cognizant from the mindless. "What I'm interested in is how and why the brain evolved to pay attention to other people," says Looser, a fellow at Harvard View Details

Keywords: by Carmen Nobel

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry

February 2023 (Revised February 2024)
Case

Doing Business in Helsinki, Finland

By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer

This case examines the challenges and opportunities of doing business in Finland. It highlights Finland's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Corporate Strategy; Research and Development; Foreign Direct Investment; Crisis Management; Culture; Environmental Sustainability; International Relations; Food and Beverage Industry; Finland; Europe

Article

The Business Case for Curiosity

By: Francesca Gino

Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and... View Details

Keywords: Organizational Culture; Employees; Creativity; Cognition and Thinking; Learning; Decision Making; Performance Effectiveness

Find at Harvard

Register to Read

←
12
13
…
673
674
→