Publications

February 2001 (Revised August 2001)
Case

Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California

23 Nov 2022
News

How Great Leaders Communicate

September 1987 (Revised June 1988)
Case

Lorin Communications Corp.

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Communications Industry

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

April 2009 (Revised March 2013)
Case

Lawson: Becoming the Community Store of 9,000 Japanese Communities

By: Linda A. Hill, Francisco de Asis Martinez-Jerez, Masako Egawa, Emily Stecker and Mayuka Yamazaki

Keywords: Retail Industry; Japan

Web

Community Values | About

Community Values At Harvard Business School we believe that leadership and values are inseparable. The teaching of ethics here is explicit, not implicit, View Details

16 Jul 2024
Blog Post

Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)

thinking about what I wanted from a career standpoint, I realized that I didn't want to be consulting for other businesses in the long run. I had a small business in college, View Details

October 2007 (Revised February 2010)
Case

Adelphia Communications Corp.'s Bankruptcy

By: Stuart C. Gilson and Belen Villalonga

In 2002, a massive accounting fraud and corporate looting scandal involving the founding Rigas family made Adelphia the 11th largest bankruptcy case in history, and the third-after WorldCom and Enron-among those triggered by fraud. Set in 2005, when Adelphia is... View Details

Keywords: Family Business; Restructuring; Crime and Corruption; Insolvency and Bankruptcy; Corporate Governance; Governance Controls; Family Ownership

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details

01 Oct 1998
News

A Community Investment

energies to worthwhile causes beyond our jobs and our families. That is what's driving a lot of us to branch out into social and community activities beyond our View Details

02 Jan 2020
News

Empowering Rural Communities

nor would it be limited by the financial restrictions that govern nonprofit electrical cooperatives. Instead, it would have both the incentive and the flexibility to bring renewable power to communities that... View Details

Keywords: April White; Electric Power Generation, Transmission, Distribution; Utilities

Web

Community | Predoctoral Researchers

Community As a predoctoral researcher at Harvard Business School, you are part of a vibrant academic community. Relationships built through this program have the potential for a lasting impact View Details

2013
Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

2002
Book

Communications Policy and Information Technology: Promises, Problems, Prospects

By: Lorrie Faith Cranor and Shane Greenstein

2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation