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Show Results For
- All HBS Web
(442)
- People (1)
- News (114)
- Research (281)
- Multimedia (1)
- Faculty Publications (59)
- 03 Mar 2015
- First Look
First Look: March 3
we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of foundings. To test this logic, we examine the impact of the Yale University... View Details
Keywords: Sean Silverthorne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our... View Details
Keywords: by John Quelch
- 14 Feb 2023
- Blog Post
Recruiting During Uncertainty: How to Meet Students Where They Are
scaling back or pausing hiring for an indefinite amount of time. In this time of uncertainty, what can recruiting partners do to effectively attract and hire talent while also building a strong and lasting View Details
Keywords: All Industries
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details
- 18 Oct 2016
- First Look
October 18, 2016
durable, consumable, functional, and hedonic products) and evidence from a real-word dataset of lost Apple iPhones demonstrate how the availability of product upgrades increases cavalier behavior toward possessions. Moreover, we show that product neglect in the... View Details
Keywords: Sean Silverthorne
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
product category to attract the customer into the store (measured by the category market share); (2) sharing real estate in malls by building clusters of SMI stores and brands (measured by sales per square... View Details
- 01 Mar 2015
- News
Fıelds of Gold
Growth Market: Afghan saffron has also attracted the attention of MBA classmates Ben Bines, Kimberly Jung, KinYan Chew, and Emily Miller (all HBS 2015), who founded Rumi Spice with a mission similar to Earth2Globe’s. (©Majid... View Details
- Profile
Kine Seck Mercier
about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known... View Details
- Profile
Alika Phipps
eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership... View Details
- 01 Apr 1998
- News
Going For The Summit
women - has climbed well above the competition. With some two million visitors to its Web site each month, iVillage attracts more than twice as much traffic as its nearest competitor. "We've established a commanding lead," Carpenter... View Details
Keywords: Caroline Chauncey
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk... View Details
Keywords: Susan Young
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
the answer, it’s clear that others—employees, customers, suppliers, politicians, the general public—do. As a frequent speaker at various corporate events, I was tempted to think that my name and reputation was the attraction until I saw... View Details
Keywords: by James Heskett
- 01 Jun 2012
- News
Straight to the Heart
obviously, having a personal brand crosses over to our professional lives, whether the goal is finding a job, developing new clients, or attracting investments to your start-up. What is your personal brand?... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are... View Details
- Profile
Colt Stander
same day as my surgical tool for opening skulls.” Colt’s interest in designing cars attracted him to industrial design. “But I quickly learned that cars weren’t for me,” he says. “I became more interested in the problem-solving aspects of... View Details
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details