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Publications

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  • All HBS Web  (440)
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    • News  (116)
    • Research  (281)
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Show Results For

  • All HBS Web  (440)
    • People  (1)
    • News  (116)
    • Research  (281)
    • Multimedia  (1)
  • Faculty Publications  (56)
← Page 12 of 440 Results →
  • 01 Jun 1997
  • News

HBS Cyberposium Brings Online Future into Focus

student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event View Details
Keywords: Meg Gardner
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

value proposition to maximize value creation for both consumers and the luxury brands that supported the business model. The jury was still out on whether a rental model could attract higher income women who... View Details
Keywords: by Sean Silverthorne
  • Profile

Max Wibaux

firefighting while managing two or three challenges simultaneously. This was attractive to me!" Yet the concentration on marketing left Max with gaps in some of the fundamentals of business such as finance and entrepreneurship. In... View Details
Keywords: CPG
  • 15 Nov 2016
  • News

Classroom Lessons Put Into Practice Abroad

HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Oct 1999
  • News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
  • 01 Apr 1998
  • News

Going For The Summit

women - has climbed well above the competition. With some two million visitors to its Web site each month, iVillage attracts more than twice as much traffic as its nearest competitor. "We've established a commanding lead," Carpenter... View Details
Keywords: Caroline Chauncey
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our... View Details
Keywords: by John Quelch
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 06 Dec 2021
  • News

Monaco's Digital Transformation

well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 14 Feb 2023
  • Blog Post

Recruiting During Uncertainty: How to Meet Students Where They Are

scaling back or pausing hiring for an indefinite amount of time. In this time of uncertainty, what can recruiting partners do to effectively attract and hire talent while also building a strong and lasting View Details
Keywords: All Industries
  • Profile

Kine Seck Mercier

about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known... View Details
  • Profile

Alika Phipps

eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership... View Details
  • 01 Mar 2007
  • News

Daniel Vasella

years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 03 May 2021
  • What Do You Think?

Where Does CEO Activism Go From Here?

the answer, it’s clear that others—employees, customers, suppliers, politicians, the general public—do. As a frequent speaker at various corporate events, I was tempted to think that my name and reputation was the attraction until I saw... View Details
Keywords: by James Heskett
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
  • 14 Feb 2017
  • Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

working for a company with 30 brands and properties in more than 100 countries. Being part of a company with such a global footprint has also afforded me the opportunity to work with a diverse set of colleagues. I truly enjoy learning... View Details
  • Profile

Paul Lenehan

In high school, Paul Lenehan was impressed by the way economics "explained events behind the news. It gave me a lens for understanding how the world works." An attraction to business plans led to an interest in consulting.... View Details
  • Profile

Fereshteh Zeineddin

wanted to learn in a place where I would be surrounded by amazing people from different places and backgrounds. HBS was a perfect fit." "Do you know how you've changed?" At first, Fereshteh's attraction to HBS was highly... View Details
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an established View Details
Keywords: by Dina Gerdeman; Food & Beverage
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