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- Faculty Publications (61)
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- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details
Keywords: Martha Lagace
- 29 Jun 2007
- First Look
First Look: June 29, 2007
delivers perfect results in equilibrium. This result stems from the fact that a sender's willingness to invest in improving the precision of their messages can itself serve as a signal. Interestingly, the content of the messages is... View Details
Keywords: Martha Lagace
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their... View Details
Keywords: Martha Lagace
- Web
Supplemental Financial Information | Annual Report 2024
million, or 2 percent, to $304 million, finishing fiscal 2024 slightly below plan. The decrease primarily reflected lower revenue from advertising and from HBP’s Corporate Learning and Harvard Business Press groups, which was partially... View Details
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
10 lists were also still popular, but I remember that those tended to be a little dicier in content and got people into trouble sometimes. We also did the “Wave.” PMD 70 would pick a word, and the first person to use it “constructively”... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
case:https://hbsp.harvard.edu/product/319027-PDF-ENG Harvard Business School Case 718-511 BuzzFeed—What Future for Native Advertising and Branded Content? Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to... View Details
Keywords: Dina Gerdeman
- 01 Mar 2004
- News
Toy Story
cartridge system to allow users to change the musical content of the toy. “This was a very obvious design for us because we came from the computer software industry,” explains Abercrombie. “We wouldn’t re-create the computer monitor every... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
informativeness and credibility, we also document that the information content of management earnings forecasts, as measured by the strength of share price responses to forecast news, increased in 1993-1996 relative to 1983-1986. As... View Details
Keywords: Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
high because website owners would need to recode data and content on their existing sites, agree on ontologies for structuring information, and develop new tools for querying Semantic Web data. The case profiles two start-ups with very... View Details
Keywords: Martha Lagace
- 01 Oct 1996
- News
Leading In a New Era
recommendations to him. "I spend much more of my time now managing people and 'people issues' — such as making sure people are compatible with each other. Ten or fifteen years ago," he says, "I spent more time on developing strategy and setting View Details
Keywords: Nancy O. Perry
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
the post-pandemic stage. The focus on learning, on the student, and on the content will continue to be the key,” he observed. “A new stage of blended education is beginning, and UADE is ready to take advantage of it. We will have... View Details
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