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      • Faculty Publications  (259)

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      • September 2004 (Revised June 2005)
      • Case

      Otis Elevator: Accelerating Business Transformation with IT

      By: F. Warren McFarlan and Brian DeLacey
      Focuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the... View Details
      Keywords: Transformation; Cost Management; Infrastructure; Business Processes; Organizational Change and Adaptation; Information Technology
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      McFarlan, F. Warren, and Brian DeLacey. "Otis Elevator: Accelerating Business Transformation with IT." Harvard Business School Case 305-048, September 2004. (Revised June 2005.)
      • June 2004 (Revised September 2005)
      • Case

      Cox Communications, Inc.

      By: Thomas R. Eisenmann and Jonathan Gibbons
      Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details
      Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States
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      Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
      • March 2004 (Revised September 2005)
      • Case

      Newell Rubbermaid: Strategy in Transition

      By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
      Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
      Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
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      Montgomery, Cynthia A., Rhonda Kaufman, and Carole Winkler. "Newell Rubbermaid: Strategy in Transition." Harvard Business School Case 704-491, March 2004. (Revised September 2005.)
      • March 2003 (Revised October 2007)
      • Teaching Note

      Tele-Communications, Inc.: Accelerating Digital Deployment (TN)

      By: Thomas R. Eisenmann
      Teaching Note for (9-899-141). View Details
      Keywords: Management Teams; Strategy; Technology; Telecommunications Industry; United States
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      Eisenmann, Thomas R. "Tele-Communications, Inc.: Accelerating Digital Deployment (TN)." Harvard Business School Teaching Note 803-177, March 2003. (Revised October 2007.)
      • July 2002 (Revised September 2002)
      • Case

      Competition in Japanese Financial Markets, 2002 (Abridged)

      By: Tarun Khanna
      In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details
      Keywords: Competition; Financial Markets; Global Strategy; Financial Crisis; Banks and Banking; Banking Industry; Japan
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      Khanna, Tarun. "Competition in Japanese Financial Markets, 2002 (Abridged)." Harvard Business School Case 703-407, July 2002. (Revised September 2002.)
      • February 2002 (Revised September 2002)
      • Case

      Competition in Japanese Financial Markets, 2002

      By: Tarun Khanna and Louis P. DiLorenzo, Jr
      In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details
      Keywords: Risk and Uncertainty; Competition; Investment Banking; Financial Markets; Globalization; Financial Crisis; Commercial Banking; Banking Industry; Japan
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      Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Competition in Japanese Financial Markets, 2002." Harvard Business School Case 702-455, February 2002. (Revised September 2002.)
      • October 2001 (Revised November 2017)
      • Case

      Japan: The Miracle Years

      By: Louis T. Wells
      Japan experienced rapid growth in the 1950s and 1960s while following a set of policies that differ from current policies in fashion. Although some observers believe that Japanese growth occurred in spite of the policies rather than because of them, several countries... View Details
      Keywords: History; Policy; Economic Growth; Business and Government Relations; Growth and Development Strategy; Japan
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      Wells, Louis T. "Japan: The Miracle Years." Harvard Business School Case 702-014, October 2001. (Revised November 2017.)
      • November 2000 (Revised November 2005)
      • Case

      Tellme Networks, Inc.

      By: Thomas R. Eisenmann and Nicole Tempest
      Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details
      Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry
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      Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
      • November 2000
      • Case

      Geocast Network Systems, Inc.

      By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
      Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
      Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
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      Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
      • February 2000 (Revised December 2000)
      • Case

      Staples.com

      By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
      Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details
      Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States
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      Eisenmann, Thomas R., Joanna M. Jacobson, and Gillian Morris. "Staples.com." Harvard Business School Case 800-305, February 2000. (Revised December 2000.)
      • October 1999 (Revised October 2005)
      • Case

      Autobytel.com

      By: Youngme E. Moon
      Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
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      Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
      • September 1999
      • Case

      Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

      By: Stefan H. Thomke and Andrew Robertson
      Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
      Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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      Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
      • December 1998 (Revised March 1999)
      • Case

      Guangdong Nowada Group, The

      By: Ray A. Goldberg, Carin-Isabel Knoop and Anthony St. George
      In late 1998, 38-year-old He Boquan, CEO of the Guangdong Nowada Group, a health beverage producer, needs to decide how to fund his company's growth and ambition to become China's number one domestic health beverage producer by 2002. A consultants study revealed that... View Details
      Keywords: Forecasting and Prediction; Capital; Foreign Direct Investment; Growth and Development; Leadership Style; Management Skills; Negotiation Offer; Competitive Strategy; Food and Beverage Industry; China
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      Goldberg, Ray A., Carin-Isabel Knoop, and Anthony St. George. "Guangdong Nowada Group, The." Harvard Business School Case 599-064, December 1998. (Revised March 1999.)
      • December 1998 (Revised October 2007)
      • Case

      Tele-Communications, Inc.: Accelerating Digital Deployment

      By: Thomas R. Eisenmann
      The top management team at Tele-Communications, Inc. (TCI), the largest U.S. cable company, conceived and implemented a dramatic operational turnaround and a radical new technology strategy over an 18-month period beginning in late 1996. View Details
      Keywords: Technological Innovation; Value Creation; Operations; Information Management; Business Strategy; Information Technology Industry; Telecommunications Industry; United States
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      Eisenmann, Thomas R. "Tele-Communications, Inc.: Accelerating Digital Deployment." Harvard Business School Case 899-141, December 1998. (Revised October 2007.)
      • October 1998 (Revised May 2001)
      • Case

      Preview Travel (A)

      By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
      Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
      Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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      Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
      • August 1998
      • Case

      General Motors Corp. (D),The : 1993-1996

      By: Peter Tufano
      The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by... View Details
      Keywords: Corporate Finance; Auto Industry; United States
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      Tufano, Peter, Markus Mullarkey, and William J Widlern. "General Motors Corp. (D),The : 1993-1996." Harvard Business School Case 299-009, August 1998.
      • October 1997 (Revised September 2003)
      • Case

      Eli Lilly and Company: Drug Development Strategy (A)

      By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
      Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
      Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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      Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
      • 1994
      • Article

      Accelerating the Design-build-test Cycle for Effective Product Development

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Design; Product; Research and Development
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      Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
      • March 1992
      • Case

      Applied Materials

      By: Steven C. Wheelwright
      Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to... View Details
      Keywords: Product Development; Competitive Strategy; Decision Making; Industry Structures; Industrial Products Industry; Semiconductor Industry
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      Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
      • February 1992 (Revised September 2019)
      • Case

      The House of Tata

      By: James E. Austin and Ashish Nanda
      The case traces the evolution of the Tata group, one of the largest and highly respected Indian business houses, from its 19th century founding and early growth in diverse industries, to its response to changes in government regulation in independent India, up to its... View Details
      Keywords: Indian Economy; International Business; Government And Business; Government Regulation; Synergy; Conglomerates; Business Conglomerates; Developing Countries and Economies; Business and Government Relations; Business History; Steel Industry; Electronics Industry; Chemical Industry; Insurance Industry; Air Transportation Industry; India
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      Austin, James E., and Ashish Nanda. "The House of Tata." Harvard Business School Case 792-065, February 1992. (Revised September 2019.)
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